Wing It - A Digital Marketing Podcast
Goose Digital's Marketing Automation Experts "WING IT", alongside the occasional guest, to talk digital marketing, marketing strategy, industry news, and exciting MarTech developments.
Goose Digital is a Toronto-based digital marketing agency, focused on marketing automation and sales growth.
- Update frequency
- every 21 days
- Average duration
- 32 minutes
- Episodes
- 103
- Years Active
- 2018 - 2025
Building & Maintaining Your Insurance Email Opt-In List - Wing It Podcast Episode 43
On today's Wing It podcast, the group discusses the importance of building and maintaining an email list in the insurance space. We explain why it's important to keep the list up to date, why to buil…
00:31:07 |
Tue 18 Aug 2020
Beyond the Basics: When and Why to Graduate to an Automation Platform - Wing It Podcast Episode 42
On this Wing It Podcast, the team discusses the continued importance of email communication, especially in today's socially-distanced world. In that vein, they talk about the best time to, and reason…
00:31:18 |
Tue 28 Jul 2020
Don't Let Your Data Stop You From Starting - Wing It Podcast Episode 41
On this Wing It Podcast, the team discusses how businesses in the insurance space can utilize the data they already have to begin the marketing process regardless of how complete it is. We also expla…
00:34:17 |
Mon 20 Jul 2020
The Make-Up of a Marketing Team of One - Wing It Podcast Episode 40
In this podcast, the team discusses how marketing teams that are small, or even only one person, can best leverage their time and relationships to make a significant impact on their businesses. By us…
00:24:23 |
Tue 23 Jun 2020
Tackling the Insurance Content Challenge - Wing It Podcast Episode 39
This week, the group discusses some tips to help the insurance industry tackle a problem that many industries face: creating and distributing content. Both creating and distributing are equally impor…
00:27:46 |
Tue 16 Jun 2020
(Re)designing your Digital Marketing Funnel - Wing It Podcast Episode 38
Based on Kevin's latest blog article on how B2B businesses can rebuild their digital marketing funnel during the era of COVID-19, the group discusses how leveraging your data, improved messaging and …
00:29:17 |
Thu 28 May 2020
Digital Branding & Scaling Personalization - Wing It Podcast Episode 37 ft. Scott Bartley of BILD
In this podcast BILD and Toronto Home Show's Scott Bartley, Director of Marketing & Partnerships, joins us to discuss how organizations should be pivoting their trade show focused marketing strategi…
00:34:37 |
Mon 11 May 2020
No More Trade Shows: First 4 Weeks for B2Bs During COVID-19 - Wing It Podcast Episode 35
On this Wing It Podcast, the team explores how B2B businesses who rely heavily upon trade shows and face-to-face meetings can pivot some of their marketing spend to digital means. At the same time, t…
00:26:18 |
Mon 27 Apr 2020
Driving Value With Insurance Communications During COVID-19 - Wing It Podcast Episode 34
On this Wing-It Podcast, the team (virtually) explores some best practices on how to react to the COVID-19 pandemic within the realm of insurance communications. Topics include how to remain sensitiv…
00:26:24 |
Tue 21 Apr 2020
Insurance Recruitment & 100 Years of Service - Wing It Podcast Episode 36 ft. IBAO
A few weeks ago, before the Coronavirus fully hit Canada, the Goose team talked with Brett Boadway and Norah Black of IBAO (Insurance Brokers Association of Ontario) about issues important to the ins…
00:31:14 |
Tue 17 Mar 2020
Insurance Customer Marketing - Wing It Podcast Episode 33
This week Jen is here to talk with the team about how too often, organizations focus on marketing to new leads and forget how important it is to continue to market to their existing customer base. W…
00:31:50 |
Thu 20 Feb 2020
Sales & Marketing Valentine's Edition - Wing It Podcast Episode 32
Sales & Marketing, or Smarketing? Names aside, this Valentine's Day the team dives into the eternal question of how Sales and Marketing can work better together, who owns what, and how organizations …
00:34:10 |
Fri 14 Feb 2020
Digital Systems & Insurance Transformation - Wing It Podcast Episode 31
We talk with Adam Thomson of Toole Peet Insurance about all things digital and insurance - and where we think the industry is headed going into 2020.
00:39:13 |
Tue 28 Jan 2020
Who Owns Your Customer Experience? - Wing It Podcast Episode 30
On this Wing It Podcast, the group dives in to the question of Customer Experience. More specifically, we talk about the ownership of the Customer Experience in various organizations, how to best de…
00:17:16 |
Fri 24 Jan 2020
Outsourcing Marketing Automation: Expectations vs Reality - Wing It Podcast Episode 29
We were inspired by a LinkedIn post from Sara McNamara, about the challenges of building your own marketing automation team vs. outsourcing it to an agency (like Goose Digital!). We tackle Sara's pos…
00:27:36 |
Wed 27 Nov 2019
Get Closer to Your Customers with InsureTech - Wing It Podcast Episode 28
We talked with Thomas Accardo, CEO of BrokerLift, about bringing digital insurance technology to not just brokers, but the customers too. Tech is great if it speeds up your employee's workflows, but …
00:32:58 |
Tue 26 Nov 2019
2020 Insurance Trends That Don't Suck - Wing It Podcast Episode 27
Adam Mitchell, President of Mitchell & Whale Insurance Brokers, shared with us what he sees as the top trends in insurance going into 2020 (hint: it starts with d and ends with igital!).
00:32:50 |
Thu 21 Nov 2019
Kickstarting the Broker Digital Journey - Wing It Podcast Episode 26
We had a discussion on insurance and finance tech with Apollo Exchange, an e-commerce marketplace that enables brokers to instantly bind insurance products.
00:23:13 |
Thu 14 Nov 2019
Save Money With Marketing Automation - Wing It Podcast Episode 25
Our 25th episode is (finally) here! We got a special intro to mark the occasion.
Say your business has all these marketing tools, one for email, one for CRM, one for your forms... it can get pretty …
00:26:48 |
Fri 16 Aug 2019
Driving Marketing Performance - Wing It Podcast Episode 24
How do you drive performance in your digital programs, once you've completed your technology implementation? Let's say you're a year into a new CRM, or marketing automation system, and now you've sta…
00:22:55 |
Tue 25 Jun 2019
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