Wing It - A Digital Marketing Podcast
Goose Digital's Marketing Automation Experts "WING IT", alongside the occasional guest, to talk digital marketing, marketing strategy, industry news, and exciting MarTech developments.
Goose Digital is a Toronto-based digital marketing agency, focused on marketing automation and sales growth.
- Update frequency
- every 21 days
- Average duration
- 32 minutes
- Episodes
- 103
- Years Active
- 2018 - 2025
Discussing Insurance Thought Leadership and Content Strategy - Wing It Podcast Episode 63
On this Wing It Podcast, the team tries something a little different as they have a roundtable discussion about the need for more thought leadership in the insurance industry. Watch to learn more abo…
00:32:37 |
Thu 22 Jul 2021
Make Your Website Work For You: Introducing the New goosedigital.com - Wing It Podcast Episode 62
On this edition of the Wing It Podcast, the team is joined by Mark Finnegan, Director of Marketing & Partnerships at Goose Digital to talk about the launch of the brand new goosedigital.com. Watch as…
00:40:00 |
Mon 28 Jun 2021
Digital Customer Experience in Commercial Insurance - Wing It Podcast Episode 61
This week, the insurance team talks about mid-market commercial insurance - and how they see it as an underserved segment when it comes to customer experience. While personal lines have developed ove…
00:36:38 |
Wed 23 Jun 2021
Catching Up With SL10K & Camp Ooch feat. Karen Donaldson - Wing It Podcast Episode 60
On this week's Wing It Podcast, the team spends some time catching up on how Camp Ooch and the Sporting Like 10K have been continuing their incredible mission over the last year. We talk with Karen …
00:37:29 |
Thu 27 May 2021
Digital & Innovation in the Insurance Space - Wing It Podcast Episode 59 ft. Jason Khan
On this Wing It Podcast, the team welcomes Jason Khan, Director, Innovation at Wawanesa Insurance to the show. Watch as they explore emerging trends in the insurance industry from a digital perspecti…
00:44:55 |
Wed 19 May 2021
Getting Results From Your Content Strategy - Wing It Podcast Episode 58
On this week's podcast, the team tackles the ever present challenge of content within the digital marketing landscape. Learn how you can adapt your content strategy to better fit with the other aspec…
00:36:18 |
Wed 28 Apr 2021
Starting and Growing the Insurance Marketing Journey ft. Kory Jazbec - Wing It Podcast Episode 57
This week the team sits down with Kory Jazbec, Head of Digital, Marketing Automation at RSA Canada to discuss all things Insurance & Digital. Learn how RSA Canada got its start in Marketing Automatio…
00:54:09 |
Wed 14 Apr 2021
Optimize Your New Web Experiences With Marketing Automation - Wing It Podcast Episode 56
On today's episode, the team dives into a common issue facing many companies today - when going through a rebrand or new website build, how do you optimize your funnels and build a site with your mar…
00:31:04 |
Tue 23 Mar 2021
3 Keys to Insurance Marketing Success With A Small Team - Wing It Podcast Episode 55
This week on the Wing It Podcast, the team is joined by Cassidy Allison of The Commonwell Mutual Insurance Group to discuss how to excel in Insurance Marketing with a small team, Broker Education, Br…
00:40:51 |
Tue 16 Mar 2021
After The Customer Journey - Now What? - Wing It Podcast Episode 54
On this episode of Wing It Podcast, the team dives deep into Customer Journeys, and how marketing teams can leverage the data that they uncover - even when they don't result in an immediate sale. The…
00:27:46 |
Tue 23 Feb 2021
Putting Your Insurance Marketing Plan Into Action - Wing It Podcast Episode 53
On this week's podcast, the team talks about some of the challenges the insurance market is facing, and the importance of putting plans into action. Listen for some actionable tips for insurance busi…
00:29:32 |
Tue 16 Feb 2021
New Year, New Digital Marketing Strategy - Wing It Podcast Episode 52
On this episode of Wing It Podcast, the team discusses what is often a mad dash in January to nail down your B2B digital marketing strategy. Other topics include: why having a cohesive strategy is so…
00:33:59 |
Tue 26 Jan 2021
The Rise of CRM In The Insurance Brokerage - Wing It Podcast Episode 51
On this episode of Wing It Podcast, we discuss the trend of Insurance brokerages implementing CRMs such as Salesforce to augment their organizations. The team goes over some of the best practices, ch…
00:29:12 |
Tue 12 Jan 2021
Foolproof Your Funnel for 2021 - Wing It Podcast Episode 50
On this special edition 50th episode of the podcast, the team discusses the 5 stages of the marketing funnel from aircover to bottom of funnel. Plus, each team member shares one tactic or tip around …
00:33:31 |
Mon 23 Nov 2020
Build vs. Buy: The Insurance Tech Stack Problem - Wing It Podcast Episode 49
Is it better to build your own custom software, purchase a pre-built solution, or some combination of the two? The team discusses the 'build vs. buy' argument for the insurance industry's technology …
00:27:14 |
Mon 16 Nov 2020
Get Out Of The Weeds: Thinking Critically About End Results - Wing It Podcast Episode 48
This week the team discusses the importance of revisiting your marketing plan and focusing on your end result when creating marketing materials and executing. This allows marketers to "get out of the…
00:26:34 |
Mon 19 Oct 2020
Building Loyalty with Today's Insurance Customer - Wing It Podcast Episode 47 ft. Pete Tessier
This week, the team speaks with Pete Tessier of the Insurance Podcast to talk all things digital & insurance in today's climate - the importance of building loyalty with your customers, impacts of CO…
00:43:39 |
Wed 14 Oct 2020
How To Bring Order To Your Frantic Digital Marketing - Wing It Podcast Episode 46
With businesses continuing to adapt to the various challenges of 2020, marketing leaders are faced with the challenge of meeting yearly and Q4 goals with limited resources. This week, the team discus…
00:26:16 |
Thu 24 Sep 2020
7 Steps to Secure Your Insurance Marketing Automation - Wing It Podcast Episode 45
On this week's Wing It Podcast, the team dives in to Jen's latest blog -The Marketing Automation Checklist - Insurance Edition. The question of complexity within an organization is the main theme her…
00:32:00 |
Fri 18 Sep 2020
Grow Faster By Moving Faster - Wing It Podcast Episode 44
Marketing teams are busy - there's more to do and learn than ever before, and even the simplest sounding campaigns have tons of moving parts. On this Wing It Podcast, the team discusses this developm…
00:33:15 |
Mon 24 Aug 2020
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