What's New With Advertising

In this episode, I asked Rob Fitzpatrick (The author of The Mom Test) about his framework to launch his books and software products.

We've covered:

1:31 - Rob's story about how he got into Y-combin…

This is the last episode of Product-Led Growth Series. We’ll cover the story of Matcha and Giovanni Hobbins.

We discussed:

1:35 - Why and How Match Moved from Sales-Led to Product Led Growth

5:44 …

In this episode, we're going to dive into PanaDoc's freemium launch during a pandemic.

Show notes & key topics we've discussed:

00:00 - 6 freemium tips from Claude Hopkins in his book Scientific Ad…

Product-Led Growth Series # 2

In this episode, we dived into product growth and activation. User Activation is the key to growth. We talked about:

2:02 - What makes Matheus passionate about product…

Product-Led Growth Series # 1

Before figuring out anything about your business. You need to figure who you are selling to, how are you different, and where do you stand in the market. And, that’s ca…

LinkedIn Ads & InMail are known for targeting a specific audience. Although, the LinkedIn Ads CPC is higher than other social media.

In this episode, we’ll learn from Aleksandra’s story about how & …

Craig Zingerline (Head of Product) at Sandboxx was met with a challenge. That is COVID-19.

He had amazing Q1 growth in 2020.

Then, at some point, the business was about to die.

Revenues dropping. …

I’ve recently taken a course about Mental Models for Marketing from Corey Haines and it helped me become better at growth marketing.

There were some principles that needed more details and stories. 

In this episode, we're going to learn from a product growth specialist.

We discussed:

• Why does your content team need to think like a product team?
• How does it benefit?
• Live case study on how to thin…

This episode is all about insights I gathered from those growth marketing stories.

I've divided those insights into:

• Content Creation & Marketing
• Product Growth
• Promotion & Ads

Plus, Happy New Year…

In this episode, we covered Nelio’s story on how he won Facebook Ads despite a dead channel for his boss.

We talked about:

• Back story about how Nelio left corporate world and joined a startup like …

If you're looking to make a great brand & (podcasting) content that resonates with your audience. This podcast is for you.

Jay Acunzo is my mentor. He actually taught many of us how to create a stel…

This is rather a touching story of Niels Zee. How he stood out as a growth marketer during a job application process.

In this episode, you'll hear Niels speaking about:

• How pandemic hit and he lost…

This is an emotional underdog story of Aaron Krall. He shared his story about how he felt like cheating while growing his business without any paid marketing.

We’ve discussed:

✔️ How Aaron left col…

We've discussed:

✔️ How Ayat got into CRO?

✔️ How she launched a SaaS in a Crowded SaaS Space

✔️ 5 key lessons she's learned in her 14 years career

Show notes:

Her product: Figpii

- The book sh…

In this episode, we discussed when is the friction good and how to find that out.

We recently wrote this on Userpilot's blog, so I'm sharing it here:

 A friction-based flow is one that will make it…

In this episode, we’ve had fun and light conversation regarding Marketingexamples.com

He recently had a good success with making great content on marketing. His newsletter has 37K+ marketers & his t…

Should you build on data or gut?

In this episode, we’re going to dive deeper in to this question with Robert’s growth marketing story. 

We talked about:

• How did he go with his intuition?
• Did he loo…

Rand Fishkin has been my favorite marketer. When I read the book Lost & Founder, I wanted to ask so many follow-up questions. This podcast is all about that.

In reality, his book was the starting po…

In this episode, Alice (CMO at Cognism) & I discussed:

• Why Growth Hacking is BS?
• What is good growth marketing?
• What is pain-point SEO?
• How I think about pain-point SEO?
• What are some low effort and hig…