What's New With Advertising

For folks who are struggling with retention, do listen to my story of how I reduced churn.

Show notes:

• The blog about this story
• Product Adoption School

Hey folks!

This episode is only for listeners of my podcasts.

I don't promote these because it is special for you.

I share my story behind moving from sales-led to product-led.

Enjoy!

In this episode, I wanted to share Airtable's Product Market & Growth story.

We discussed:

3:19 - How did Zoelle figure out Airtable's use-cases?

4:21 - What was happening before finding PMF?

5:…

In this episode, we discuss Traffit's story. They added 36% / year additional growth just by focusing on negative churn (excluding new business revenue).

We discussed:

00:41 - Mick's background & a…

In this episode, we’ll focus more on scaling content and fighting the giants.

1:22 - About Alfred Lua and his background in Marketing

3:07 - His opinion on being a fluid marketer

4:40 - How they g…

In this episode, we discuss Paid Social strategy of Oribi.io:

02:28 - How Iris founded 3 different SaaS ventures and how she came up with the idea of Oribi.

5:58 - My Questions around Oribi's capab…

In this episode, we dived into Tanner Larsson’s ecommerce Kitchen Brand story.

He grew it from zero to 8-figures.

We discussed:

4:19 - Tanner’s background before e-commerce.

7:08 - His story how …

In this episode, Casey shares his story about Bonjoro & Design Pickle co-marketing initiative that delivered great results.

We talked about:

3:59 - Casey's background

5:00 - Why SaaS marketers sho…

On this show, Blake Imperl shared his frameworks and ideas to run an agency partnership.

More importantly, how he started his growth initiative with agencies without any brand.

We discussed:

3:34 …

In this episode, we'll answer this question and when does it make sense to create a category.

1:47 - The story about category creation.

7:35 - When it started making sense to create a category of "…

Ali Abouelatta loves early-stage start-up scenes, so he thought about starting a newsletter - First1000

He shared his exact tactics to grow his newsletter in this article and we dived deeper into it…

In this episode, we learned how Arvid Kahl built his audience on Twitter and the frameworks that he shared in his book called The Embedded Entrepreneur.

We discussed:

02:26 - How Arvid started an e…

Does Thought Leadership Actually Convert?

In this episode, I talked to Animalz's Director of Marketing to share his thoughts on why do they ONLY do "thought leadership" content.

About Ryan: Ryan is…

In this episode, we've discussed some new concepts in Influencer Marketing, and the story of Animal House Fitness influencer marketing strategies.

Topics that we have touched:

1:35 - The story behi…

In this episode, I'm sharing my personal story about How I failed with direct mail marketing, and how I would do it today (if I have to do it again).

Wins and loses is my new series sharing my perso…

In this episode, we discussed the story of how Dopoll grew 800%.

1:20 - Status quo: What made Dopoll changes their strategy?

3:80 - How they started focusing on growth marketing?

7:32 - How they f…

In this episode, we learn from Linda Zhang's career decisions as a PM, and a creator.

We've discussed:

2:53 -How she got an interview and then an offer from Instagram Reels?

5:37 - During an inter…

In this episode, we've discussed Nick Jordan's SEO store one of his clients.

We're talking about the following topics:

1:40 - About Nick and why left sales

2:48 - His story of 0-479K organic visit…

In this episode, I asked Nick Disabato to tell his story how helped an ecommerce store.

We've covered:

1:09 - Nick's experience in CRO & UX Research

2:04 - Backstory of Thigh Society's hunches to …

In this episode, we've covered a lot of ground with Peep Laja, and his startup growth stories, mindset, and lessons.

We've discussed:

2:18 - How Peep moved from a software engineer to a leading CRO…