What's New With Advertising

Jon Macdonald shared his CRO stories and mental models to improve your conversion rates.

We discussed:

1:00 - Intro

1:20 - How his process is different from other CROs

5:36 - What is continual …

Alex Kracov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team.

Show notes:

1:36 - About Alex and his story of how he got in

4:15 - Keeping pace…

I'm sharing my 7-figure SEO playbook. Here are some topics I covered:

1. Why SEO
2. How to find the keywords that help you get high intent leads (ROI-Led Keywords)
3. How to write content that ranks
4. How to get …

In this episode, we discussed how to launch product-led content.

Discussion timestamps:

2:17: How to think about job switching as a marketer

7:10 - How Amanda drove product-led content with Spark…

In this episode, we'll find out how Growth Mentor was able to grow a marketplace, which is usually hard.

We discussed:

1:38 - How did he come up with the idea?

3:39 - Why a marketplace, not a prod…

Hey there!

This is my story about growing Twitter organic socials.

Very tactical and mental models based.

Please reach out on Twitter if you have any questions regarding this.

Key Links

• How To T…

In this episode, we discussed how Benjamin Wilson grew How to Take Over The World podcast from 18K to 100K downloads per episode.

Timestamps:

1:42 - Intro

4:38 - How did he grow the podcast initia…

This is a mini-cast where we'll try to answer questions of folks in my audience from Growth Mentors.

Casey Hill recommends podcasting.

Casey's podcast course

Sample podcast pitch

Listen to what h…

This is a mini-cast where we'll try to answer the questions of folks in my audience.

Aditya Gaur asked this question. Hope this helps him and some of you too.

Please reach out to these mentors if y…

Ash Read grew his side hustle from zero to 100,000 visitors. I wanted to cover this story for side hustlers but you'll learn about SEO & content marketing. Specially, how to beat the big brands with …

In this episode, we introduced "growth debates" as a new segment.

Marketers have struggled to choose either of them for growth. We wanted to give the full picture.

2:37 - Intros

5:09 - Why Vanessa…

In this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue”

We discussed:

1:51 - Nelson's background in B2B Sales & Marketin…

In this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers.

Here's what we've discussed:

1:44: Kate's startup experience and mistakes she wants y…

In this episode, I cover my story of how I grew Synthesis with Facebook Ads.

Important, I would not have been able to do without Badal's help.

This podcast is interesting because we cover A-Z of Fa…

Hey! Amazing people,

Give this a listen and reach out to me at [email protected] or Twitter or LinkedIn

In this episode, we covered a short story about how Aggelos Mouzakitis turned one insight into a million-dollar campaign idea.

Links:

• Connect with Aggelos
• Check out Growth Sandwhich agency

In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories.

2:29 - How growth marketing & chess are very similar

5:58 - The whacky path to growth market…

In this episode, Steffen Hedebrandt - The CEO of DreamData.io shared his two big mistakes regarding revenue attribution you should never do.

We talked about:

2:35 - How attributing the device wrong…

In this episode, we cover an inspiring story of Truebill and its growth levers.

We discussed:

3:07 - The Truebill original story

5:25 - How did he think about differentiation?

7:13 - How Truebill…

This report got us so many customers and leads.

I'm sharing these reports here:

• The State of SaaS Onboarding 2020
• The State of SaaS Onboarding 2021