WBSRocks podcast features in-depth conversations on customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
There is so much talk about marketing automation. But, is marketing automation about automating the entire marketing, so you don't have to hire anyone in the marketing department? Or is…
While ERP systems have come a long way with their capabilities and faster time-to-value, these investments still take a long time to deliver value to your business, even if you may have…
If you are a warehouse manager, your goal will be to get as many shipments out of the door as fast as possible. You might also be tempted to compare your ratios with other similar wareh…
The larger the organization, the harder it becomes to roll out the implementation and truly reap its benefits. Also, the ERP implementation needs to be treated as a continuous improveme…
While evaluating ERP systems, one of the critical choices you will have to make is whether to go for ERP systems that are supported directly by the OEM vs. through partners. In the SMB …
How would you feel if you noticed the availability of your favorite shirt on a website, but when you walked to the store, it wasn't available there. How would you feel if the coupon pro…
48% of customers buy sooner when they have a coupon. And 37% of customers buy more than they normally would. These numbers could be a great tool to drive sales and results. Most people …
Creating consumer products that don't have a pre-existing category is much harder to sell and commercialize than you would think. You have to figure out how to go through procurement, w…
Cannabis has become a booming industry, with several states legalizing the use of cannabis in their states. And the industry is also becoming complex with the ever-increasing applicatio…
Generating demand for new products is super challenging. But the challenges would be at a different level if you had to generate the demand for product categories that didn't exist and …
Open-source is not a term you will hear when it comes to ERP systems. But there are a few open source ERP systems such as Odoo. While their claim of being open-source made them super po…
When you start your business, you will do whatever you can in your power to survive. You might sign up any customers that might have any amount of money in their pockets. You might sell…
While you may get tons of traffic for your e-commerce website, if your users don't find your content interesting, they might not stay on it for very long. And this is where the KPIs aro…
Transportation management has multiple facets, and it could mean different things to different companies. But the real value of a TMS system will be when multimode legs are involved in …
Logistics planning is hard, and it gets harder as the number of incoming and outgoing truckloads grows for a warehouse or manufacturing facility. While yard management is typically an a…
The journey of e-commerce could be frightening. In fact, it's kind of confusing because of the blurring line between B2B and B2C. The approach that worked for B2C may not be most approp…
Most people might recognize Microsoft for Windows or Office applications. They might also recognize them for their database and Azure. But did you know that Microsoft always had a signi…
Garbage in garbage out is perhaps the most overused phrase of all during the ERP conversations. Everyone uses it, but very few understand the consequences and implications of this phras…
Pricing and discounting are two strategies to incentivize buyers to make a purchase decision. But there is always confusion where each would be appropriate. Also, pricing is often a sen…
The divide between IT and OT has always been challenging for business executives. But this divide has always existed and still exists among other groups too. For example, sales and mark…