Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 1631
- Years Active
- 2018 - 2025
Google Core Algorithm Update - A Seismic Shift Toward User Expectations
Episode overview: Industry heavyweights Amazon and Walmart are already experiencing success after Google’s September 2019 core algorithm update went live less than a month ago, despite the lack of da…
00:23:58 |
Fri 04 Oct 2019
The Perils of Over-Optimizing Website Content
Why do many companies with great reputations over-optimize their content, which hinders their users’ experience? Excellent content needs a combination of outstanding content quality combined with a s…
00:25:48 |
Wed 02 Oct 2019
September 2019 SEO Winners and Losers: YouTube and Spotify win the month
Episode Overview: With a little more than a week to determine the impact of the latest Google core update and the Real News update, some early winners are emerging with BuzzFeed as the biggest surpri…
00:20:39 |
Tue 01 Oct 2019
Google's Real News Update -- Jordan Koene // Searchmetrics
Episode Overview: Ben and Jordan tackle the rapid-fire series of Google algorithm updates that began on September 10th with no-follow attribution changes (and additions), September 12th with original…
00:25:55 |
Thu 26 Sep 2019
Dealing With a Google Manual Penalty -- Dan Petrovic // Dejan
Episode Overview: Learn about the audacious site migration that allowed Dan Petrovic and Dejan marketing to escape and correct a severe manual Google penalty while dropping his link profile from 13,0…
00:15:38 |
Fri 20 Sep 2019
Grey Hat SEO Link Building Practices -- Dan Petrovic // Dejan
Episode Overview: What could lead a well-known Australian SEO agency to delete its entire website and publish a new one? Join Dan Petrovic of Dejan Marketing and learn how a brilliant bit of link bui…
00:22:24 |
Wed 18 Sep 2019
Penalties & Recourse for Grey Hat SEO Practices -- Joe Sinkwitz // Digital Heretix
Episode Overview: In the final episode of Grey Hat Week, we take a look at the how to diagnose, define and adjust to the full range of penalties doled out by Google as they catch up to Grey Hat tacti…
00:17:41 |
Fri 13 Sep 2019
Grey Hat CRO and Experience Optimization -- Joe Sinkwitz // Digital Heretix
Episode Overview: When viewed through the right lens, hyper-personalization, user testing and conversion rate optimization are tactics that savvy SEO’s can use to boost performance. Learn how with Jo…
00:14:39 |
Thu 12 Sep 2019
Grey Hat Keyword and Content Strategies -- SRP Flooding, Stolen Content -- Joe Sinkwitz // Digital Heretix
Episode Overview: We’re joined again by Joe Sinkwitz, principal of Digtial Heretix and CEO and co-founder of Intellifluence. Listen in as Ben and Joe dig into grey hat strategies for key word stuffin…
00:19:28 |
Wed 11 Sep 2019
Grey Hat Backlinks & Social Proof Practices -- Joe Sinkwitz // Digital Heretix
Episode Overview: Despite rumours to the contrary, purchasing backlinks remains a popular grey hat tactic for increasing domain authority. In this episode, Ben and Joe dig into the art of purchasing …
00:19:03 |
Tue 10 Sep 2019
Life in Grey Hat SEO -- Joe Sinkwitz // Digital Heretix
Episode Overview: Join us for the kick-off of grey hat week with Joe Sinkowitz of Digital Heretix as he and Ben explore the landscape of back linking, keyword stuffing and cloaking with a little bran…
00:17:25 |
Mon 09 Sep 2019
The Fuzzy Boundary Between Grey and Black Hat SEO
Episode Overview: Grey Hat SEO is an ill defined practice as much as it is a danger zone for marketers. Join Jordan and Ben to understand the boundaries and risks of operating in the Grey zone. Show …
00:19:17 |
Fri 06 Sep 2019
The Next Generation of Black Hat SEO Tactics
Episode Overview: Black Hat SEO. It’s easy to dismiss it as a set of tactics long overcome by Google guidelines. But as link farms die, cloaking tactics become more sophisticated. And in the case of …
00:12:52 |
Thu 05 Sep 2019
Introduction to Grey Hat Month and White Hat SEO
Episode Overview: Navigating the waters of Google compliance. It used to be an art form, now it’s just good SEO practice to hue to ‘white hat’ SEO practices. In this episode, Ben and Jordan discuss t…
00:14:43 |
Wed 04 Sep 2019
August 2019 SEO Winners and Losers: Facebook Ascends, Netflix Softens, Youtube Dominates While Twitter Slides
Episode Overview: August saw Facebook rebound, Twitter slide and Netsuite soften while YouTube continues to dominate SEO visibility. Will Twitter correct their slide? Does Sling have a chance? And, h…
00:22:05 |
Tue 03 Sep 2019
How Google Interprets Website Context and Settings
Episode Overview: Google’s search algorithms must consider the users context: their location, language, custom settings and inherent personalization attributes. Optimal search results depend on it. O…
00:15:15 |
Fri 30 Aug 2019
Are You Sending the Right Usability Signals to Google? -- Jordan Koene // Searchmetrics
Episode Overview: Do you know whether your website is sending poor usability signals to Google? Identifying and avoiding the pain points that users encounter and ensuring that your website is not thr…
00:14:05 |
Thu 29 Aug 2019
Content Quality According to Google --- Jordan Koene // Searchmetrics
Episode Overview: Content quality, it’s more than what’s on a single page – it’s everything that surrounds your content, the way that people navigate to it and the performance of your site. Eloquentl…
00:16:06 |
Wed 28 Aug 2019
Ever Wonder How Google Measures Content Relevance? -- Jordan Koene // Searchmetrics
Episode Overview: The relevancy of your online content and its success in the SERPs depends on sending quantifiable, measurable signals that squarely match the core topic and intent of a given page (…
00:11:36 |
Tue 27 Aug 2019
Mastering the Algorithm by Understanding How Google Handles Search Queries --- Jordan Koene // Searchmetrics
Episode Overview: Google’s rise to dominance in the global digital ad market is built on understanding what end users are trying to accomplish. Better known as user intent, Google’s ability to diagno…
00:15:28 |
Mon 26 Aug 2019
Disclaimer: The podcast and artwork embedded on this page are the property of I Hear Everything. This content is not affiliated with or endorsed by eachpod.com.