Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 1631
- Years Active
- 2018 - 2025
Your publisher's plan for visibility with direct AI answers?
Kevin Indig is an independent advisor to some of the fastest-growing companies in the world, helping them accelerate growth through SEO and product strategy. His client portfolio spans top marketplac…
00:02:01 |
Sat 16 Aug 2025
Describe current SEO in the age of LLMs
SEO professionals are feeling stuck in the age of LLMs. Kevin Indig, growth advisor and author of the Growth Memo newsletter, examines the industry's paralysis between treating AI search as repackage…
00:02:17 |
Fri 15 Aug 2025
Measuring for AI Overviews/Mode vs maintaining traditional organic rankings
SEO metrics face a critical shift with AI search features. Kevin Indig, growth advisor and former Shopify SEO Director, explains why measuring AI overviews and AI mode performance now outweighs tradi…
00:02:45 |
Thu 14 Aug 2025
How will SEO's relationship with content evolve in 18 months?
How will SEO's relationship with content evolve in the near future? Kevin Indig, growth advisor and former SEO leader at multiple companies, examines the shifting content landscape. He discusses the …
00:03:12 |
Wed 13 Aug 2025
Will AI Overviews replace featured snippets by late 2025?
AI Overviews are poised to replace featured snippets. Kevin Indig, growth advisor and former Director of SEO at Shopify, weighs in on this significant search evolution expected by late 2025. He expla…
00:01:53 |
Tue 12 Aug 2025
SEO, Google AIOs & LLMs
Google's AI mode is transforming search visibility overnight. Kevin Indig, independent advisor, shares strategic approaches for adapting to AI-generated search results. He explains how to measure inf…
00:41:13 |
Mon 11 Aug 2025
Game plan for balancing journalistic quality with search performance
Balancing journalistic quality with search performance is a critical SEO challenge. Dina Rickman from GoFundMe shares her expertise on creating content that satisfies both editorial standards and sea…
00:03:54 |
Sat 09 Aug 2025
Optimizing for search visibility vs reader engagement
Search visibility versus reader engagement presents a false dichotomy. Dina Rickman, from GoFundMe, explains why reader engagement ultimately drives sustainable search visibility in the long term. Sh…
00:02:14 |
Fri 08 Aug 2025
One word that describes the relationship between journalistic integrity and SEO success today
Journalistic integrity and SEO success share a symbiotic relationship. Dina Rickman from GoFundMe explains how quality content must deliver on the promise of its headline and target keywords to truly…
00:02:04 |
Thu 07 Aug 2025
Is using clickbait ever going to die off?
Is clickbait truly harmful or just misunderstood? Dina Rickman from GoFundMe reframes the clickbait debate by distinguishing between compelling headlines and content that fails to deliver on its prom…
00:03:59 |
Wed 06 Aug 2025
How many journalism principles that apply to SEO can you name in 30 seconds?
In this lightning round episode, Dina Rickman of GoFundMe demonstrates how journalism principles directly apply to SEO strategy. She highlights the critical "who, what, where, why, when, how" framewo…
00:02:21 |
Tue 05 Aug 2025
Applying Journalistic Thinking & Principles to SEO
In today's content-saturated landscape, SEO needs journalistic principles. Dina Rickman, Senior Director at GoFundMe, shares how her background in journalism transformed her approach to search strate…
00:27:54 |
Mon 04 Aug 2025
Seeing a drastic decrease in clicks but not impressions?
Clicks dropping while impressions remain stable? SEO Director Donna Donahue from Antylia Scientific shares her current approach to this exact challenge. She emphasizes the importance of frequent site…
00:03:19 |
Sat 02 Aug 2025
How Google's AI-powered search results will evolve over the next 12 months
Google's AI search results threaten organic traffic. Donna Donahue, SEO leader at Antylia Scientific, forecasts the evolution of zero-click environments over the next year. She emphasizes the critica…
00:03:53 |
Fri 01 Aug 2025
One word that describes the current state of E-E-A-T in AI Search
E-E-A-T signals in AI search have become increasingly messy and unclear. Donna Donahue from Antylia Scientific shares how her quasi-YMYL company navigates Google's shifting expertise requirements. Sh…
00:03:15 |
Thu 31 Jul 2025
Is optimizing content specifically for AIO a trend or trash?
AI overviews are reshaping SEO strategy. Donna Donahue from Antylia Scientific examines the trend of optimizing content specifically for AI-generated search results. She discusses how snippets have b…
00:04:16 |
Wed 30 Jul 2025
Will page speed be less important in AI Search?
Will page speed matter in AI search? Donna Donahue from Antylia Scientific examines the evolving relationship between page speed and AI-driven search results. She argues that while technical performa…
00:05:30 |
Tue 29 Jul 2025
How to Demonstrate the ROI of SEO
Demonstrating SEO ROI remains a persistent challenge for search professionals. Donna Donahue, SEO Manager at Antylia Scientific, shares her approach to cross-functional collaboration through effectiv…
00:31:22 |
Mon 28 Jul 2025
Game plan for navigating Google's helpful content updates
Google's helpful content updates require a strategic response. Zak Ali, from Finder, shares his approach to realigning organizations around search priorities. He advocates for starting fresh by under…
00:02:38 |
Fri 25 Jul 2025
Long-form financial guides or interactive calculators?
Long-form guides or interactive calculators? Zak Ali from Finder weighs in on resource allocation for personal finance sites. Interactive calculators emerge as the clear winner, offering users immedi…
00:03:57 |
Thu 24 Jul 2025
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