Tiny Course Empire Podcast

I’m talking a lot about content lately. It’s the first stop on the Online Business Roadmap, and for a good reason: It’s one of the pillars of your marketing plan.

The only question is, what’s your co…

The first time I realized that not everyone could easily break big projects into easily finished, bite-sized tasks was when I implemented (what I assumed was) a simple worksheet for tracking and comp…

Congratulations on completing that brand-new course! Everything is ready to go—the videos are edited, the worksheets are beautiful, the transcripts are done, and you’re even proud of the sales page.

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As online business owners, we’re no stranger to digital tools. We build websites, edit video, create graphics, develop courses, take payments, host video calls, and even sometimes use pen and paper t…

According to Side Hustle Nation, 39% of employed Americans have a side hustle? And that 30% of those people hope to turn their side hustle into a full-time gig?

If you’re building a business along si…

Two and a half years ago I sat down to record the very first episode of this podcast. I’d been a podcast listener for years—right now I’m subscribed to about 25 different shows, and I listen to dozen…

There are two ways to make more money in your business: You can either sell more products, or you can increase the price of the products you sell.

In this episode, we’re going to talk about how simpl…

One of the biggest lessons I learned in business is that I don’t have to work harder to make more money. I just have to improve what’s already working.

It’s all about turning up the dial in a few str…

Running an online business is a continuous cycle of improvements. That’s how small startups become thriving businesses. That’s what phase two of the online business roadmap series is all about.

In th…

Congratulations! If you’ve been following along with the last few episodes of this podcast, then you have made it through phase one building an online business from scratch.

So far you’ve established…

If you find that asking people to buy what you’ve created feels a little icky, you’re not alone.

Many of us have negative feelings about sales, and the people who make their living at it. After all, …

If I could offer you one piece of advice about starting an online business, it would be this:

Don’t wait to create your first digital product.

Sure, there are loads of ways you can make money from an…

If I’m being honest, building your mailing list is the easy part. Staying in touch with those subscribers is much more difficult. Not in the tactical sense, but in the week-after-week practicality of…

The single most important asset you have in your business is your mailing list. It’s more valuable than your followers on TikTok, more useful than a Facebook group, and more secure than the best SEO …

Quick, what’s the most important thing you should be focusing on right now to build your business?

Is it traffic? Starting an email list? Creating a product? Branding? Website? Keywords? Something el…

Branding concerns, tech troubles, clients to serve, a team to manage, email to answer, and don’t forget life, family, and laundry, too. Our list of things to do is long and seemingly endless.

Oh, and…

You can’t focus on anything. You’re frustrated and out of sorts. Stress levels have peaked, and your to-do list gets longer every day.

Welcome to the land of overwhelm, where small business owners li…

Overthinking. If you’re like me, that’s what you do when have a great idea for a new course, but you’re anxious about putting it out there for the world to see. Suddenly you’re filled with questions.

Decision matrices, SWOT analysis, pros and cons lists, cost/benefit analysis… there are a multitude of tools you can use to make decisions in your business.

Whether you’re deciding on a new product l…

There are a lot of confusing terms in the online marketing space, and maybe one of the worst offenders is “funnel.”

It means a lot of different things depending on who you ask and what their particul…