Tiny Course Empire Podcast

Congratulations! You’ve completed your course and it’s ready to launch. All that’s left is to roll out the red carpet, right?

Let’s hit the pause button for just a minute.

What if I told you that bef…

Did you know course completion rates—and even the results your students achieve—can depend more on the design of the materials than the content you teach?

I sure didn’t, but after speaking with learn…

Parkinson’s Law states that work expands to fill the time available. For course creators, nowhere is this more true than in the launching of a new course.

I’ve seen creators spend months or even year…

Pricing your digital course is surprisingly stressful.

Charge too little, and you might end up feeling resentful about all the work you put into your training only to be “giving it away for practical…

You already know you have something big to share with the world. You’ve overcome an obstacle, or achieved a goal, or helped others to do the same. You’re excited about the impact you can have on the …

Quick! What comes to mind when you think of a digital course? Is it a multi-module resource with videos and downloadable PDFs inside Teachable? A big production like Marie Forleo’s B-School? Or somet…

In 2006, Rachel Martin launched what would later come to known as an “OG Mommy Blog.” She wasn’t sure at the time where it would go, or if it would mean anything to anyone else.

Today that blog has r…

For years I told myself I wasn’t ready to create an online course.

I didn’t have the skills.

I didn’t have the audience.

I didn’t know how to sell.

I didn’t have anything unique or special to say.

My…

Rachel Rogers tells the story of Noah Kagan asking, “Why isn’t your business at $100 million yet?” She didn’t have a good answer.

It’s a thought-provoking question and one I want to ponder (on a bit …

I was chatting with a friend recently about what makes some businesses thrive, while others seem to struggle to build an audience and make sales. Is it the charismatic leader? The innovative ideas? T…

You make as many as 35,000 decisions every single day: whether to get up or hit the snooze, what to wear, what to eat, which route to take to the store, which movie to watch. The list is almost endle…

Relentless. It might have a negative vibe to it, if it makes you think of kudzu, serial killers, and lava flows.

Relentlessness is a powerful force for good, though.

It allows athletes to train their…

You’ve listened to me bang on about email marketing for a few years now. You know how important it is (crucial, in fact). You know how much I prioritize email above all other marketing channels (beca…

This week, I’m joined by my friend, mentor, and one-time coach Kelly McCausey. You may recognize her as the creator of the Stretch Yourself Challenge, an annual event I credit with helping to launch …

Six-Figure Systems has been closed to new members for a while. We’ve made some changes behind the scenes and introduced some new pricing tiers, and to celebrate our re-opening this week, I want to sh…

There’s something attractive about an online business, and it’s not just because you can work from home in your pajamas and fuzzy slippers.

For many online entrepreneurs, anonymity is appealing. The …

Imagine having the confidence to know your next blog post will hit the top of the search results. Or that your next sales page will convert well. Or that your ads campaign will bring in new subscribe…

“It takes me forever to write a single email.”

That’s what my friend Tish said when I casually mentioned I had written 10 emails that morning.

It’s a complaint I hear from other online business owner…

Feeling a little confused about the upcoming Google and Yahoo! email changes? Hearing lots of scary-sounding acronyms and wondering what the heck they even mean?

You’re not alone.

A few months ago bo…

One of my favorite podcasters, Mike Schmitz, has a rule for his kids: “Create more than you consume.”

This is great advice not just for kids, but for all of us—maybe especially for online business ow…