Thinking Ahead: Your Leading-Edge Insights Podcast

Esports describes the world of competitive, organized video gaming. But who is its audience? And why should brands and marketers pay attention? In this episode, we sit down with Ben Paro, Category Di…

COVID-19 and the racial equality movement have raised the stakes when it comes to social responsibility, and brands cannot sit still. In today’s world, issuing predictable press releases followed up …

With devastated economies and the calls for social justice around the world, how to brands move forward? In this episode, we give you an audio version of GfK's recent webinar, "Taking brands to the n…

At a time when consumer behavior – and data – is wildly unpredictable, agencies and brands need to bring extra diligence to the process of creating ad audiences. In this podcast episode, GfK’s Natash…

Months after lockdowns began, the pandemic landscape continues to evolve. In this episode, we check in with Sarena Gerard, who helps us understand how consumers feel. Tune in for the latest Consumer …

We know COVID-19 crisis has transformed shopping – but many of those effects may be short term. To plan for tomorrow’s shopping experience, we need to look closely at the forces that were already in …

In the midst of today’s disruptions, FMCG brands, marketers, and retailers need to Think Ahead. In this episode, we sit down with GfK's Susan Stacey and Neal Heffernan who help us understand how to o…

Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their changing roles, the emergence of a new breed of content creators, and the pitfalls of sticking to old model…

In this episode, we sit down for a panel discussion with GfK's Natasha Stevens, MRI-Simmons' Josh Pisano, and Dstillery's Chris Boon to talk about digital ad targeting. How are consumer “segments” de…

While “trending” may have become a buzzword on social media, distinguishing the deeper trends and forces that drive consumer purchase demands rigor and insight. In this podcast, the leader of GfK Con…

Consumers, brands, and retailers are finding themselves in uncharted territory during the COVID-19 pandemic. In this episode, Luis Molina gives us an overview of GfK's new Consumer Pulse study. Under…

This year, Earth Day is celebrating its 50th anniversary. In this episode, GfK Consumer Life’s Tim Kenyon breaks down how far the sustainability movement has come -- and, more importantly, where it m…

COVID-19 is changing current and future consumer behaviors. In this episode, Karen Ramspacher from MRI-Simmons sits down with us to discuss recent results from their new (and free) COVID-19 report. W…

As cannabis increasingly enters the mainstream, many are embracing the possibilities -- while others continue to push back. In this episode, we explore the marijuana consumer -- recreational, medical…

CBD – which offers stress and pain relief without a THC “high” – is upending dozens of product categories, from cosmetics to pet food. Experts from MRI-Simmons and GfK Consumer Life define CBD’s rema…

The world is a different place than it was one month ago, even two weeks ago. COVID-19, or Coronavirus, has consumers staying home and is taking a toll on the economy. In this episode, we sit down wi…

It's unknown and untrackable... or is it? 90% of ads are targeted to only select consumers and impossible to measure, until now. In this episode, we sit down with Natasha Stevens, EVP at GfK as she h…

The mixture of skyrocketing shopper expectations and exploding technologies are fueling a new era of innovation and transformation for shopping. From smartphones to personal shopping robots, how far …

You‘ve heard it before and you’ll hear it again. After so much debate and discussion about what Millennials want, they remain a hot topic with marketers -- but why? In this episode, we look into thei…