Thinking Ahead: Your Leading-Edge Insights Podcast
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
- Update frequency
- every 13 days
- Average duration
- 23 minutes
- Episodes
- 100
- Years Active
- 2020 - 2025
Green Gauge: Exploring Consumer Mindsets, EV Trends, and the Circular Economy
Tune in to this episode as we explore key areas of the latest GfK Green Gauge report by Consumer Life. Understand how environmental concerns influence consumer attitudes and buying behaviors so you c…
How digital advertising helps build brand equity with Meta
Drawing on 17 cross-media campaigns across Europe, new research shows that digital advertising drives brand equity. Commissioned by Meta, GfK data reveals the different marketing channels that help w…
UK: Black Friday 2023 results and outlook
In this Thinking Ahead podcast, Kelly Whitwick and Neil Frackiewicz from GfK UK’s retail team discuss the performance of Black Friday in 2023. Using point-of-sale data, they review the results from t…
UK: Why buy in a cost-of-living crisis?
In this Thinking Ahead podcast, Neil Bellamy our Consumer Insights expert and Helen Collins our Home Appliances Industry expert, discuss the who, what and why of buying in a cost-of-living crisis. Co…
Breaking out of the (generational) box
Just when you think you know today’s generations, they throw you a curve. Digitally savvy Baby Boomers?…
Why aren’t we all driving EVs?
In this conversation at IFA 2023, we delved into the world of electric vehicles with Tim Kenyon, Vice President, Consulting, GfK.
Join us as we explore people's perceptions of EVs, their purchase con…
Spotlight on UK Smart Home
In this Thinking Ahead podcast, Trevor Godman from GfK UK discusses the latest findings from the annual Smart Home survey. Now in its seventh year, this collaboration with techUK delves into consumer…
The Rise and Rise of Sustainability in the UK
Sustainability still matters to UK shoppers – despite economic pressures. In fact, the majority of UK consumers in GfK’s Consumer Life survey agreed that “It is important that companies take environm…
Connecting with the new experiential consumer
Nearly half of Americans now say that experiences are more important than possessions – and “Enjoying Life” has grown to become a core value among US consumers. After three years of pandemic isolatio…
Behind the Scenes: NextGen Hackathon 2023
Join us in our latest episode as we venture behind the scenes of the 2023 NextGen Hackathon. Hear from the winning team of talented undergraduates from CUNY, College of Staten Island as they share th…
Optimize eCommerce 2023
Take your eCommerce to the next level with cutting-edge content that helps your products stand out. Our expert from GfK Etilize shares the most effective ways to “wow” consumers and convert views to …
From Green to Glam: Where consumers sit on the sustainability spectrum
In this episode, we sit down with GfK Tim Kenyon of GfK Consumer Life (VP, Consulting) to explore the different and sometimes surprising sustainability profiles of today’s consumers. Around the world…
Why Data Siloes Should Be Marketing’s Public Enemy #1
Sometimes, there is an otherworldly disconnect when marketers talk about data. In a recent GfK/CMO Council study, 80% of global marketing leaders asserted that data, analytics, and insights are very …
Consumer Outlook: Bringing the 2023 Consumer into Focus
For consumers everywhere, inconsistency has become the new normal. The roller coaster ride of COVID, inflation, and more is not ending anytime soon – so how will your brand stay on top?
In GfK Consum…
Obliterate “Green” Stereotypes: How the generations really think, feel & act around sustainability
The generational stereotypes around sustainability are straight out of central casting – Gen Z’ers protest over climate change, while Baby Boomers line up to buy gas-guzzling SUVs and Millennials tra…
Sustainability at GfK: What You Need to Know
GfK is committed to empower sustainable growth for our people, partners, and the planet. Reducing our environment impact is embedded into our company’s mission. In our latest episode, we sit down wit…
The new faces of brand purpose: Smart strategies for high-stakes times
In what seems like an instant, the values and social actions of brands have become make-or-break with even mainstream consumers. From sustainability to global conflicts, the list of concerns brands n…
Leveraging trends to stay ahead of tomorrow’s consumers
The volatility of the past two years has raised the stakes for brands of every kind. How can marketers, brand managers and innovators keep up with their customers’ evolving demands? What tools do the…
Climbing the Consumer Insights Ladder
In this episode, we sit down with GfK’s very own Noah Babbott-Bryan, Megan Szabo and Kiley Rentko to talk about their experiences as Research Associates and how they’ve navigated their careers thus f…
The Next Opportunity in The Next Generation: Data Insights
The 2022 GfK NextGen Hackathon Competition brought together undergraduate teams from different universities to compete against one another in a data analytics showdown. Teams were tasked with develop…