Thinking Ahead: Your Leading-Edge Insights Podcast

The past year has changed consumer experience is changing brand relationships in every category. In this episode, we give you an audio version of GfK's recent webinar, "How brands can win consumers' …

In January 2020, Google announced it would begin to phase out third-party cookies by the year 2022. One year away from the official “death to the cookie,” many digital marketers are looking for new i…

NextGen Hackathon Competition gives undergraduates a chance to develop product and marketing plans using real-world data. In this episode, we speak with two members of the CalPoly Pomona team that re…

In today's times, brands are expected to be more than a logo. Consumers expect them to take action- to show their authentic worth. While many things have changed, the core pillars of brand building h…

80% of new products fail, yet innovation is critical to a brand's future. How do you mitigate risk and measure its success? In this episode, Fifty Gazelles' Jeremy Andersen and GfK's Neal Heffernan u…

Data on consumer buying habits may be common these days – but too often it sits in silos. Brands and retailers may see only their own small windows of activity; to drive smarter decisions, they need …

The average person's attention span is around 8 seconds. How do you make sure consumers stop scrolling long enough to buy your product? In this episode, Buffalo America's Matthew Penico and GfK Etili…

When someone says "influencer marketing," your brain goes straight to consumer products. However, B2B influencer marketing reasons to be even more critical. 19% of all purchases are influenced by wor…

Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer purchase demands and insight. In this reprised episode, the leader of GfK Consumer Life in North America …

As the new year begins, the global pandemic has put a new spin on the health and wellness craze we always see. In this episode, Trends Consultant, Rachel Bonsignore, bases her insights on years of da…

Despite the times, influencers have a growing market of opportunity- and their number of trusting followers continue to rise. Join us and catch-up on this discussion of Influencers in the pandemic er…

From click-and-collect to cross-channel buying, eCommerce shopping has hit new levels while traditional methods have evolved. In this episode, Joe Beier takes us through emerging purchase journey tre…

The digital lifestyle has made leaps and bounds this year. In this episode, subject-matter experts Jola Burnett and Stacy Bereck cover the attitudes and behaviors of consumers when it comes to living…

Air travel has hit record lows due to COVID-19, but did the pandemic bring back the classic road trip? In this episode, Julie Kenar explains how the auto industry has been affected in 2020 – for bett…

They are calling it one of the most historic and important elections the country has ever had. In this episode, MRI-Simmons’ Kelly Augustine takes us through 5 polarizing election issues between Bide…

As we head towards the end of the year, COVID remains the biggest buzzword of 2020. In past episodes, we’ve discussed specific topics about the virus, from behavior and lifestyle changes to the back …

Here's an obvious statement- technology surrounds our lives. From security systems and lighting to refrigerators and window shades, the futuristic smart home is here today. In this episode, we sit do…

From a presentation to your headphones. In this episode of Thinking Ahead, we give you an audio version of GfK’s recent webinar, where thought leaders from Hanesbrands, Colgate, and Hyundai came toge…

In another milestone of the COVID-19 pandemic, schools are in the midst of 'opening' their doors. In this episode, Frank Guagenti takes us through how parents are feeling as their kids start a new ye…

No matter who you are, you can’t escape ads. The challenge is- how can your ad speak louder and become more memorable to your audience than the rest? In this episode, we sit down with Jon Brand, who …