The Startup CPG Podcast

Today we get to learn from an incredible marketing and customer experience expert and leader. Jess Cervellon is the Vice President of Customer Experience at Feastables, a DTC/B2B Customer & Brand Exp…

It’s awards season! Well at least here at Startup CPG it is. If you aren't aware, we have our very own annual industry award competition at Startup CPG, and this year is the Third Annual Shelfies Awa…

Last time we talked about equity crowdfunding on the show, many of you let me know that you wanted more equity crowdfunding content. When I saw that Ghost Town Oats had launched their second Wefunder…

I’m so excited to introduce you to today’s guest and for the chance to feature an incredible organization everyone in CPG should know about, Project Potluck. Kathleen Casanova is the Founding Executi…

Today’s guests are active members of the Startup CPG community and were a crowd favorite Backpack Brand at Startup CPG’s Expo West Alley Rally! Hannah and Behzad Varamini are the co-founders of Tend,…

I don’t always love talking about insurance, but I love talking about insurance with today’s guest, Danielle Holyoake, because I always learn so much and end up feeling more empowered with knowledge.…

Making it to the 10 year mark as a food business is no small feat, and our friends at Soom Foods just passed their 10 year anniversary. Today we are joined by Soom’s CEO and co-founder, Amy Zitelman.…

Today’s episode is a celebration. A celebration of 100 episodes of The Startup CPG Podcast! Can you believe it? If you’ve been listening since the beginning, that’s amazing! If this is your first epi…

I’m so excited to bring back a very popular guest from last year, Jenna Cameron, for another foodservice episode! We released episode #74 with Jenna during December of last year as part of the First …

We’re hearing a lot about AI, artificial intelligence these days, especially with the release to the public of Chat GPT, which may of you have been experimenting with. Chat GPT can help with brainsto…

One of the hottest topics in our Slack community is brands looking for the right co-packer, and since this is something that I often help brands navigate outside of my work at Startup CPG, it’s a top…

If you are in the Startup CPG Slack #finance channel, you’ll regularly see tons of questions about projections, cash flow, and unit economics, so I’m so excited today that we are joined by Paul Bianc…

I don’t usually like to play favorites, but this week’s episode is a really special interview, especially for me personally. I LOVE kombucha. I mean love kombucha. And as you’ll hear me mention durin…

If you are in the CPG industry and active on LinkedIn, chances are you are familiar with the dynamic duo, Alex Bayer and Wade Yenny, co-hosts of the weekly podcast CPG Vibes. They have over 35 years …

Consumers are looking for more and more transparency into the sourcing and production of their products. We’ve had Social Nature on the show to talk about The Modern Wellness Consumer and the data ba…

This week we’re bringing back one of our most popular episodes of all time, “Angel Investing 101.” This episode aired last November and while the fundraising landscape continues to shift and evolve, …

When you peruse Ben & Jerry’s ice cream flavors, do you ever think, “What would my flavor be if I were famous?” Maybe that’s just me, but perhaps you dream about your own brand one day collaborating …

Are you ready to hear from the world’s first and tastiest refrigerated, plant-based marshmallow creme? I have been full stop obsessed with Funky Mello since discovering them through the Shelfie Award…

This is the first episode in our new buyers series and today we’re joined by Mitch Orland, VP of Merchandising and Procurement at Earth Fare. Earth Fare is a health and wellness supermarket with 20 l…

Today we have a bonus episode that actually pairs with this week’s earlier episode on packaging and design with Kirk and Andy. Kirk and Andy unboxed ASWM Sauce and gave their reviews, and so now, we …