The Pubcast with Jon Loomer

An old-school optimization option for Facebook advertisers wanting to control frequency is Daily Unique Reach. It works differently than Reach optimization with Frequency Capping. I discuss it in tod…

Facebook is simplifying the objective selection process in Ads Manager, consolidating from 11 objectives to 6. It falls under the Outcome-Based Ad Experiences (ODAX) initiative. Here's what you need …

If you're like me, you create custom reports in Ads Manager instead of sticking with the default columns. If so, there's something you should keep in mind.

Jon and JR discuss the act of showing up, both in business and personal life. Why it's hard, how to approach it, and why there are benefits.

I love using Reach Optimization with Frequency Capping. But something you should be aware of is that Facebook doesn't always maintain a strict cap. You can monitor and control this, to a point.

There's a big group of brands that advertise only during the holidays, and they're stopping now. Don't be one of these brands. This is the time -- outside of the holidays -- that you're most likely t…

What frequency is too high? Can frequency be too low? How should you manage it? We explore in today's Shot...

If you've run Facebook ads, you've undoubtedly run into the Learning Phase before. Let's talk about what it is and how you should approach it.

In this Shot, you'll get a better understanding of the differences between Clicks (All), Link Clicks, Outbound Clicks, and Landing Page Views. Not all clicks are the same!

If your focus is on Return on Ad Spend over volume, you should consider using the Minimum ROAS bid strategy when optimizing for volume. Here's how, and some things to consider.

"If you build it, they will come" doesn't work. You need to be on multiple channels. And what you do on those channels needs to work in unison. In this episode, I talk about what I'm doing and how yo…

We've all been there. Your Facebook ad is stuck in review. You're up against a deadline. What do you do? There are four steps that you can take.

If you haven't already, you need to get your business verified. Don't wait until Facebook requires it. Here's why and how you'll do it.

Do you know when to use the Cost Cap bid strategy? Let's talk through what it's for, how it works, and an example of how you might use it.

Facebook has a buried feature that allows you to Optimize Text Per Person. It's not the Multiple Text Options or Dynamic Creative. This is different. Here's what it is and how it can be used...

All placements are different. Requirements are different. Performance and costs are different. Should you use automatic placements (which Facebook recommends), or manual placements? And if you use ma…

If you've received a warning from Facebook that one or more of your ad accounts is in violation of Item 5 of "Things You Should Know" in Facebook advertising policies, you're not alone. Here's what t…

There are nine things that I do that, by themselves, may not move the needle. But, together, they make for a comprehensive strategy to help drive growth of my podcast. I walk through those steps here…

Auction Overlap can lead to poorly performing ads. Here, explain why, how you can detect Auction Overlap, and what you should do about it.

Not to be confused with Targeting Expansion, Lookalike Expansion could also take some guesswork out of Lookalike Audience creation -- assuming it works as Facebook says. Listen for details on how it …