The Pubcast with Jon Loomer

Maybe you use your own formulas to determine the performance of your Facebook ads. You can actually use these formulas to create custom metrics that can be added as columns to your reports. Here's ho…

I've been experimenting with a new Facebook ads strategy that I'm really excited about. It remains unfinished as there are still things I'm trying to polish and fix. But, there's a specific need I'm …

Facebook ads optimization is seriously lacking for content creators -- specifically for bloggers. Optimizing for Link Clicks or Landing Page Views doesn't cut it because Facebook doesn't care about t…

Facebook is requiring advertisers to indicate that they have read and accepted terms related to non-discrimination, not only in regards to their advertising but on behalf of system users. If you don'…

Have you ever had results for a traffic campaign that seemed too good to be true? This is certainly possible, due to how optimization works. Here are some steps to take so that you can verify the qua…

You may already manage Auction Overlap manually, but you can actually allow Facebook to manage this using Automated Rules. There are three ways that you can do this.

If you've been around me long enough, you've heard me talk about evergreen campaigns. These are campaigns that never go stale. They aren't magical, but it's all due to how they're set up that allows …

Automated Rules are a great tool to automate and simplify the ads management process that is otherwise manual. Let's walk through how these are set up and some things to consider.

This isn't your typical advertiser brag about too-good-to-be-true results. It may be the opposite. Consider it a cautionary tale about how you should look beyond surface-level results. About how you …

Advertisers have been conditioned to believe that they shouldn't use text in ad images. The truth is that this rule was removed in September of 2020. No 20-percent rule. No scale. No throttling on im…

If you run Instant Experience ads, make sure that you don't use the default metrics or saved reports. There are metrics specific to Instant Experience that are available if you customize columns. But…

One of the classic ways to target people who have been exposed to you before is with Facebook Page Engagement Custom Audiences. Here, we talk about what they are, issues with them, and ways you might…

A useful targeting tool that anyone can use as long as you have the pixel set up on your website is the Time on Website Custom Audience. Here, I discuss what these are, how they work, and things you …

You may know that I'm a big fan of Reach optimization. It's not magical, but it's a great tool for specific situations. Here, I explain how Reach optimization works, how you might use it, and example…

Attribution is how Facebook gives credit for a conversion to an ad. Advertisers are often confused regarding how this works, and it's also connected to why numbers don't line up with Google Analytics…

It's episode 400! In this episode, I discuss the impact of my podcasting test 60 days after it started. Not only is it clear that this method can be applied to other platforms, but I fully plan on do…

Facebook says that you will get your best results after exiting the Learning Phase. The problem is that if you make any "significant" edits after that point, your ad set will re-enter the Learning Ph…

One of my favorite features in Ads Manager is Breakdown, and it isn't utilized nearly enough by most advertisers. It easily allows you to segment results without having to segment the ad set targetin…

Have you ever tried to create a new ad account but ran into an error that you had reached your Ad Account Creation Maximum? Everyone has a limit, and here I discuss what goes into that limit, how you…