The Pubcast with Jon Loomer

The ad auction is what determines who sees an ad. How do you win an auction? Your ad needs to have the highest total score, which is based on three different factors. Let's discuss...

Some advertisers have seen the Advantage Plus campaign creation method when setting up a conversions campaign in Ads Manager. It's actually been rolling out very slowly for the past several months. I…

The big spenders can make the most impact, but that doesn't mean that you can't drive results on a budget. But, with those restrictions, you can't follow the same rules. You should have three priorit…

The Pixel Event Setup Tool is a great concept. Add standard events to your website without the need for code. Unfortunately, it remains as flawed and limited today as the day it was released a few ye…

One of the primary ways that you can create a website custom audience is based on specific page or website. There are actually several different ways I use this within my advertising strategy.

Custom Conversions have a very specific purpose for Facebook ads reporting and optimization. Here, I provide an explanation of the three primary ways that I use them.

The Facebook Pixel Helper is an extension for the Chrome browser. It's a great, and free, tool for advertisers. Here, I lay out ways that you might use it.

View-through conversions have always been a thing. But changes during the past year have made them problematic. Let me explain what I was doing, what I found, my theory, and what I think Facebook sho…

Do you understand how custom conversions are different from standard and custom events and how you might use them? Let's clear up any confusion...

Have you ever run into a situation where Facebook isn't providing metric totals for conversions even though the rows above have data? This isn't a bug, there's a reason for it. Here's the explanation…

Businesses who haven't been able to verify their domains because their pixel was on a third-party website may have a solution due to Partner Level Configurations. This is a big deal!

If you use standard or custom events, you should also be sending parameters that provide more details about an action. Parameters are what provide granularity and power in reporting and targeting. He…

Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversions. Here, I talk about what they are, when they might happen, and why t…

You can now create custom audiences based on engagement with your product catalog. There are a couple of primary benefits to this over a typical website custom audience that should be useful for ecom…

Three months ago (on November 6, to be exact), I started an experiment. I wanted to see if I could reach all of my Facebook followers with a single ad. In this episode, I walk through what happened -…

If you're only looking at surface-level metrics to measure the success of your ads, you aren't doing your job. You need to dig deeper. Ask these basic questions to help define what success looks like…

If you're using both browser events from your pixel and server events from the API, you are probably sending the same events for each. This way, the API may pick up some events that the browser pixel…

While cold, broad targeting is becoming increasingly popular, I still find warm targeting to be incredibly effective and important. This is especially the case for content creators like me, who attra…

Do you use custom web events to track, optimize for, and target actions that fall outside of standard events? I do! Here, I walk through the various events that fire on my website to help represent q…