The PR Breakdown with Molly McPherson

You know a memorable quote when you hear it. You see it published repeatedly or going viral on social media, you have a quote for the ages.

We are weeks into a global pandemic and there are multiple …

Adam Schwartz, the founder of The Cooperative Way, speaks with Molly McPherson, creator of the COVID-19 Response Kit about the best practices for cooperatives to follow during the first stages of the…

You can’t make it very far in March 2020 without seeing some kind of news article or social media post regarding COVID-19. This also makes it very easy to identify the leaders who get it, and the one…

If you’re struggling with how to communicate your way through the coronavirus crisis, then this episode is for you.

I’ve assembled a group of savvy professionals working in crisis and risk management,…

It can happen to anyone. You’re out of town at a conference or event, and less than 24-hours before you’re set to take the stage for a talk, your voice decides to completely give out.

Without access …

All wonderful relationships began with a conversation.

That’s why having a conversation starter handy is the gateway for a future connection with a person, whether it be for networking or in a new fri…

Imagine planning a press conference to address a widely publicized cheating scandal and rebuild your baseball team’s reputation. You’ve got your lineup set for what should be a home run, but you end …

Where do you do most of your communicating in your work and in your life? Chances are it’s mostly email and text. You’ve probably noticed that some correspondence sounds confident and some make you w…

When is the last time you updated your passwords?

If you answered never or not sure, take a listen to this episode for tips on how to protect your online identity.    

Cybersecurity breaches are a real…

Trust me when I tell you that Generation Z matters. Especially if you’re a parent of teens, you want to figure out how their brains are working. If you own or run a business, they matter because you’…

If you’re like most of us, any communication you do through the written word is via the keyboard - either on your phone or at your computer. It’s no wonder that when it’s time to sit down and put pen…

It’s official. Harry and Meghan have left the royal family to become financially independent. 

They can now "Chip and Joanna Gaines" their way into brand royalty, à la the likes of former presidential…

This week I’m sharing my 7 deadly sins of grammar. These are some of the mistakes you might be unknowingly making in your writing that’s causing you to lose credibility - especially online.

The goal o…

Many businesses have a crisis on their hands. It's not the threat of a devastating event that should have them worried. It's the lack of planning for when it does. 

In this episode of the podcast, I’m…

A New Year’s Eve episode airing on the cusp of 2020 dedicated to listeners who want to make a transition in 2020. For many, this is the time of year that people seek change and crave renewal. Who bet…

We mean to write them, but we don’t always get around to it even though we know we should. It’s the "always love to receive one, but dread writing one" thank you note.

Listen to this episode for tips …

On the first day of Christmas, my true love sent to me

A PR crisis, or one or two or three.

In this (almost) end-of-the-year episode, I wrap-up the PR season by covering the best (or worst?) PR crises …

Merry, Merry! 

Let's get into the festive spirit and talk about conversation etiquette at holiday parties. You might remember my guest, public speaking expert Lauren Sergy from her appearance on Episo…

Ho ho ho!

You are listening to this special bonus holiday episode as a gift for being a loyal subscriber to the Confident Communications Podcast. Think of it as my holiday card to you as a thank you …

According to this week's guest, a company owns its brand; the public owns its reputation. Crisis communications expert Bill Coletti reveals how to build reputational excellence by meeting the needs a…