The PR Breakdown with Molly McPherson

Interviewing someone for a news story, video, or podcast can be extremely stressful.

As an interviewer, part of your job - after you conducted your research - is knowing how to ask the right question…

Are you someone who thinks Twitter is a waste of time? 

Or are you someone who understands the value of a social media platform with nearly 200 million active daily users, but feel the overwhlem of th…

According to guest Jordan Berman, leadership is about cultivating and maintaining the trust of others.

In this episode, exploring three winning leadership characteristics that are key-drivers in high-…

It was inevitable.

On August 10, 2021, Gov. Andrew M. Cuomo announced he was stepping down from his position after an investigation found he sexually harassed 11 women.

Cuomo's announcement was his c…

Have you ever had to work around an issue where your leadership did not want to own up to the truth?

We all know that sometimes, the truth can be ugly.  There are many business situations where privac…

The abrupt shift to virtual meetings in March 2020 was traumatic for many companies and organizations that had to keep operations running while managing a new form of communication. 

Instead of focusi…

A week doesn't go by where there isn't a splashy scandal or crisis situation that leads to a PR nightmare for an organization or brand. 

This episode with veteran public relations expert Edward Segal …

When an email meant for one person goes to the wrong person. It can be a disaster. When that email goes viral because the unintended recipient shared it to TikTok -- it was a reputation teardown.

When…

Is it time to cancel the cancel culture once and for all?

Not really.

But it might be time to rethink what the term actually means.

Many people know the online shaming that happens when a person's pa…

A podcast listing 10 easy ways to become a super-likable person that people will want to talk to. Whether you are attending a conference, a meeting, or dinner, learn how to exude likability that will…

Coming out of a tumultuous year has meant changes in how organizations communicate to their audiences. It seems that there is greater need to understand what is behind the motives of companies. Peopl…

June is Pride Month. 

A time to acknowledge and celebrate the Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) community.  But behind the jubilant events and rainbow flags, there is a communit…

As people strive to improve conversations about race and racism in this country, the environment for speaking about both seems to be constantly shifting. What is appropriate to say? What will offend?…

A press release is one of the most powerful ways to communicate news and events. And one of the most powerful ways to write a press release is to create it with SEO-friendly words to help rankings in…

Are you someone who hesitates to talk about matters that matter to you because it is easier to stay quiet and avoid the backlash because you are responsible for other people's well-being?

Yeah? Well,…

The best way to manage a crisis is to prevent one.

The best way to prevent a crisis is to identify the types of crises that can affect your business.

In this episode, we cover the top 10 crisis types c…

Pitching the press is an important part of the PR process, but it is part of the job that many PR people do not necessarily want to do.

Regardless of the industry you work in or represent to the media…

Many law enforcement agencies, particularly local police, have learned how important it is to use social media to reach the public and the press during an active incident. 

Whether it's Twitter, Faceb…

I love giving presentations, workshops and keynotes because I love helping people.

I love giving virtual presentations because they are incredibly convenient, interactive and easy to use.

What I know i…

Simply put, companies in 2021 should have a diversity statement.

When Minneapolis police officer Derek Chauvin was charged with killing George Floyd in May 2020, it triggered a national wave of prote…