The Power in Purpose: A Podcast for Wedding Pros

In this special episode of The Power in Purpose podcast, we're celebrating six amazing years! I'm taking a break from the usual business advice to answer your most burning questions in a candid Ask M…

Today, we’re talking about how to make the most of the off-season in your wedding business without totally crashing and burning. Whether you’re winding down for the winter or your off-season hits lat…

My new website is live!! In this episode, I’m sharing a behind-the-scenes look at my brand-new website redesign and why your website might need a refresh too! Over a weekend (and an extra day), I gav…

Are you tired of setting big goals only to find yourself scrambling at the end of the year to accomplish all the things that you said you were going to do? What if you could make real progress in jus…

In this episode, we’re getting deep into running ads to attract luxury wedding clients! Do luxury clients buy from ads? I wasn't sure. Our guest, Elisabeth Stuckey, is a high-end stationer who went f…

September marks the tail end of wedding season, and if you're like most of the women I know, you're probably running on fumes. You're exhausted, you're overwhelmed, and everything feels like it’s on …

Is your marketing feeling flat? It might be because you're not telling enough stories—or not telling them effectively. On today’s episode, I sit down with Akua Konadu, a storytelling strategist, educ…

In the wedding industry, we talk about ideal wedding clients a lot. But here's the thing: I think your ideal clients are CHANGING and in fact, I think that your ideal client may not even exist anymor…

Are you struggling to stand out in the luxury market? Or worse, are you accidentally cheapening your branding? Today, I’m joined by Emily Foster, an award-winning brand and website designer who works…

Is your branding looking blah? Or worse, could your brand actually be turning off potential clients? Maybe you're wondering if you need to do a little update this winter or if you need to burn it all…

As you prepare for engagement season, I think it's time that we talk about what role Instagram should play in your overall marketing strategy for this year. In this episode, I'm presenting to you an …

If you want a six-figure business in the wedding industry, then you need a six-figure marketing strategy. But what does the six-figure marketing strategy actually look like? And how can you create a …

In this final episode of the Launch Your List series, I'm sharing 11 tips to grow your email list. We've talked a lot about email marketing strategies and how to create a lead magnet, but now? It's t…

What are the steps that you need to take to build your quiz funnel? At this point in our email marketing series, we've talked about the psychology of quiz lead magnets and the types of quizzes that w…

If you're excited to launch a quiz lead magnet, but you're wondering what types of quizzes wedding pros can (and should create), we are diving into three different options for you today. If you love …

I've never met a BuzzFeed quiz that I didn't love, but what do quizzes have to do with business and our email marketing series? Well, in this episode, I'm very excited to share with you how a quiz ca…

How can you turn your email marketing into an automated marketing funnel that actually sells your product or service? Today, I'm teaching you my simple and secret email marketing strategy that has ma…

The beauty of email marketing is in the automations. How do you create an email nurture sequence? What types of email nurture sequences can you create? And why do I think they're the missing link in …

How do you get people onto your email list? And not just any person, but someone that can hire you to plan, photograph, design, or support them for their wedding? Today, learn how you can grow your e…

Let's face it, social media is getting WEIRD. I think it's time to you diversify your marketing as the social landscape continues to change - and I think email marketing can play a unique role in you…