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The Power in Purpose: A Podcast for Wedding Pros - Podcast

The Power in Purpose: A Podcast for Wedding Pros

Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time.

Each week, we explore the strategies and techniques that build a profitable wedding industry business with purpose.

Marketing Entrepreneurship Purpose Business
Update frequency
every 5 days
Average duration
41 minutes
Episodes
193
Years Active
2018 - 2025
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173 | What’s Working and What’s Next for 2025? Let’s End The Year Together With a Wedding Season Debrief

173 | What’s Working and What’s Next for 2025? Let’s End The Year Together With a Wedding Season Debrief

Wow — we’ve made it to the end of 2024. This year has been a whirlwind, and I’ve got to say, I’m so proud of everything we’ve accomplished together on the podcast and in your businesses. 

This final …

00:34:48  |   Tue 31 Dec 2024
172 | COLLAB CAST: Learn From My Biggest Mistakes and Successes On Wedding Industry Insider Podcast

172 | COLLAB CAST: Learn From My Biggest Mistakes and Successes On Wedding Industry Insider Podcast

Burnout is one of the biggest challenges wedding pros face - but it doesn’t have to be your story. In this special bonus episode, I’m sharing the first 10 minutes of my interview with Eddie Babbage o…

00:12:03  |   Thu 26 Dec 2024
171 | COLLAB CAST: My Affiliate Marketing Secrets Revealed on The Independent Business Podcast

171 | COLLAB CAST: My Affiliate Marketing Secrets Revealed on The Independent Business Podcast

Have you ever wondered how affiliate marketing can transform your business? In this special bonus episode, I’m sharing my guest interview from The Independent Business Podcast, where we dive into the…

00:48:54  |   Tue 24 Dec 2024
170 | RECAST EPISODE: Five Ways To Bring Some New Girl Energy To Your Wedding Business

170 | RECAST EPISODE: Five Ways To Bring Some New Girl Energy To Your Wedding Business

You need to stop hiding and start putting yourself out there. Especially in 2025.

As a business coach for women in the wedding industry for over a decade, I've seen this pattern time and again. Talen…

00:35:06  |   Tue 17 Dec 2024
169 | RECAST EPSODE: The Truth About Wedding Directories And If They're Worth The Money

169 | RECAST EPSODE: The Truth About Wedding Directories And If They're Worth The Money

I've got something a little different for you today, something that's been on my mind for a while now. It's about wedding directories - you know, those big names that promise to skyrocket your busine…

00:29:20  |   Thu 12 Dec 2024
168 | RECAST EPISODE: What Should You Look For In A Business Coach & How Do You Know If You're Ready To Hire One?

168 | RECAST EPISODE: What Should You Look For In A Business Coach & How Do You Know If You're Ready To Hire One?

You are tired of doing business alone, but you’re not sure if a business coach can help you fix problems and develop new ideas. Hiring a coach isn’t the right fit for everyone, and in this episode I …

00:38:58  |   Tue 10 Dec 2024
167 | RECAST EPISODE: Marketing to Gen Z - 5 Things You Need To Know

167 | RECAST EPISODE: Marketing to Gen Z - 5 Things You Need To Know

Things are shifting in the wedding industry. Can you feel it? In this episode I get you up to speed on how you need to rethink your marketing strategies if you want to appeal to Gen Z.

On this episod…

00:27:12  |   Thu 05 Dec 2024
166 | RECAST EPISODE: Are Your Sales Down? Here's How To Diagnosis What's Wrong

166 | RECAST EPISODE: Are Your Sales Down? Here's How To Diagnosis What's Wrong

Are your sales down? We've all heard about the wedding gap and a retraction in the wedding industry. In this episode of the podcast, I want to give you a very easy strategy to diagnose why your sales…

00:24:19  |   Tue 03 Dec 2024
165 | 5 Systems Your Wedding Business Needs to Run Like Clockwork

165 | 5 Systems Your Wedding Business Needs to Run Like Clockwork

Today, I’m diving into the five wedding systems your business needs to run like clockwork. If you’ve ever felt like you’re drowning in endless tasks or reinventing the wheel for every new client, thi…

00:33:11  |   Fri 29 Nov 2024
164 | Jen from Tonic Site Shop Shares Her 2025 Website Hit List & Sh*t List

164 | Jen from Tonic Site Shop Shares Her 2025 Website Hit List & Sh*t List

This week on the podcast, we’re diving deep into 2025 website trends for wedding pros with one of my absolute faves, Jen from Tonic Site Shop. If you don’t know Jen yet, she’s a genius when it comes …

00:57:36  |   Tue 26 Nov 2024
163 | Behind The Brand: The Making of Madden Made

163 | Behind The Brand: The Making of Madden Made

We are back this week with another episode of our Behind the Brand Series! I am interviewing wedding pros who are building recognizable, iconic brands in the industry to understand their success secr…

01:02:10  |   Thu 21 Nov 2024
162 | The Marketing Strategy For Wedding Pros That’s Algorithm Proof

162 | The Marketing Strategy For Wedding Pros That’s Algorithm Proof

In this episode, I’m sharing a powerful marketing strategy for wedding pros who want to move beyond the limitations of single-platform marketing (read: the Instagram rat race). If you’re tired of con…

00:33:05  |   Tue 19 Nov 2024
161 | Are Your Clients EXPECTING A Gift? How To Master Client Gifting And Wow Your Clients With Alexandra Puccini

161 | Are Your Clients EXPECTING A Gift? How To Master Client Gifting And Wow Your Clients With Alexandra Puccini

Are your clients EXPECTING a gift? Do they expect you to send them something in the mail when they book your services? The answer to this might surprise you. In this episode, I’m chatting with Alexan…

00:56:01  |   Thu 14 Nov 2024
160 | The #1 Mistake Wedding Pros Make When Trying To Be More Productive (THIS Time Management Hack CHANGED Everything For Me!)

160 | The #1 Mistake Wedding Pros Make When Trying To Be More Productive (THIS Time Management Hack CHANGED Everything For Me!)

Today, we’re diving deep into a time management hack for wedding pros that I swear changed everything for me – we're talking about balancing time management with energy management! As someone who’s b…

00:27:01  |   Tue 12 Nov 2024
159 | Your Back Pocket Guide to Attending Wedding MBA This Year (Or Any Live Event!)

159 | Your Back Pocket Guide to Attending Wedding MBA This Year (Or Any Live Event!)

Are you headed to Wedding MBA this year? Or maybe you’re just curious about making the most out of any big conference? You’re in the right place because in this episode, I’m diving into my favorite s…

00:26:29  |   Thu 07 Nov 2024
158 | Two Stages Of The Sales Cycle Most Wedding Pros Are Getting Wrong (And How To Fix It)

158 | Two Stages Of The Sales Cycle Most Wedding Pros Are Getting Wrong (And How To Fix It)

If you're a wedding pro looking to increase your bookings and take control of your wedding sales process, then this episode is a must-listen. Today, I’m diving into two key stages of the sales cycle …

00:23:33  |   Thu 31 Oct 2024
157 | The Biggest Red Flags Wedding Pros Miss That Lead To Nightmare Clients

157 | The Biggest Red Flags Wedding Pros Miss That Lead To Nightmare Clients

In this episode, I’m diving into all the red flags wedding pros miss that pop up during the sales process and consultations. Trust me, we’ve all been there—those little gut feelings that tell you som…

00:31:54  |   Tue 29 Oct 2024
156 | Behind The Brand: The Making Of Jayne Heir Events

156 | Behind The Brand: The Making Of Jayne Heir Events

Welcome to the first episode of our new series, Behind the Brand! I’m diving into the stories behind some of the most iconic and rising wedding industry brands to uncover what makes them stand out. I…

01:12:31  |   Thu 24 Oct 2024
155 | Breaking Down The Most Misunderstood Marketing Strategy In The Wedding Industry

155 | Breaking Down The Most Misunderstood Marketing Strategy In The Wedding Industry

What's the most misunderstood marketing strategy in the wedding industry?

SEO!

So many wedding pros get SEO wrong - or avoid it all together because it feels hard. I want you to know that you're SLEE…

00:54:49  |   Tue 22 Oct 2024
154 | Trusting Your Gut To Make Decisions In Your Wedding Business

154 | Trusting Your Gut To Make Decisions In Your Wedding Business

In this short and sweet episode of The Power in Purpose podcast, I’m diving into a topic that’s been coming up a lot lately in my mastermind, Wedding Pro Insiders—trusting your gut when making busine…

00:08:03  |   Thu 17 Oct 2024
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