The Jag Show: Podcast Tips, Tricks, and Best Practices

I've long said the only way for music radio to survive is by bringing personality back and differentiating itself from Spotify, Pandora, and other streaming services.  We've actually seen some moveme…

Audacy vs Audacity.. Audacity is a free audio editing software with 100 million users worldwide, according to the BBC.  Recently, they were purchased by a company called Muse, headquartered in Cyprus…

The last 18 months has taught all of us how to use Zoom.  It's great if you need to do a face to face meeting with someone who may not be great with technology, as most people have learned it by now.…

Editor's note: No video this week due to me breaking my foot and my studio not being super accessible.  More on that later.

The big news in podcasting this week was the launch of Facebook's new podcas…

Welcome in, I'm Jon Gay. We start with a great point from Amplifi Media's Steve Goldstein. Watch any episode of Wheel of Fortune, and the game starts within the first FORTY FIVE SECONDS of the show. …

Editor's note: This podcast was recorded just before Apple emailed all podcast creators about the launch of subscriptions.  99% of podcasts should not charge a subscription, so in most cases this won…

Are celebrities ruining podcasting? The great Tom Webster says no.  In fact, celebrities (and their social media followings) will help get eyes and ears on the industry.  But the proverbial cream wil…

For this week's advice, I'm shipping up to my home town of Boston, Massachusetts. Matt Siegel, aka Matty In the Morning, has been the morning show host at Kiss 108 since January 1981.  He's literally…

My advice to you this week is that if you want your podcast to grow, it's NOT ABOUT YOU. Many people start a podcast because they feel it's the "in" thing to do, or "my friends say I'm funny," or a m…

Welcome in, I'm Jon Gay.  There are typically two types of people that start a podcast  Some throw caution to the wind and just go for it.  Others meticulously plan every detail before they start.  N…

Welcome in, I'm Jon Gay. I try not to cover the same topic in consecutive weeks, but I had to start with an update on the biggest story in podcasting right now - the disastrous rollout of the changes…

Back from vacation last week, but as I tell all my clients, that's the kind of stuff to save for the END of your podcast, so more on that later.  Naturally, the biggest podcast news of the year came …

Sometimes, it's a slog to produce a podcast.  Coming up with new content is hard.  And most studies say consistency is key - listeners should know when to expect new content.  But today I'm going to …

Thank you to all of you who commented on last week's special episode, The Death of Music Radio.  I was worried about coming across as bitter toward radio, but most folks in those circles found my com…

Welcome in, I'm Jon Gay.  As you hear in my intro, I'm a radio guy turned podcaster.  

When in radio, I rolled eyes at those "bitter old radio guys" who said "back in my day." This is not me being bit…

The number of total podcasts online has now hit the 2 million mark - after just passing ONE million last year.  Only a third have put out content in the last 90 days. Wanna stand out?  Good audio, go…

It's no secret that where you record your podcast is almost as important as how you record it.  Generally speaking, you want to avoid rooms with high ceilings and hard, flat, "echo-ey" surfaces.  It'…

Apple is changing its podcast phrasing from Subscribe to Follow.  - Tom Webster of Edison Research says 47% of non-podcast listeners think it costs money to subscribe.  It's a barrier to entry.  So f…

Does your brand have an "audio strategy?"  Yes, everyone loves video.  But how burnt out are you on the Brady Bunch squares of Zoom?  And picture your audience listening to a podcast - in a pair of A…

First, my tip of the week - make sure your podcast isn't only on the web. It NEEDS to be, at a minimum, on Apple Podcasts, Spotify, and Google Podcasts.  I've talked to several very smart people late…