The Jag Show: Podcast Tips, Tricks, and Best Practices
Podcast and radio veteran Jon "JAG" Gay provides tips, tricks, and best practices for you and your podcast. By day, JAG launches and improves podcasts for financial advisors, small businesses, nonprofits, and corporate communications departments. His company rebranded from JAG in Detroit Podcasts to JAG Podcast Productions in August, 2025.
After 15 years as a radio DJ and program director, and now 8 as a podcast host and producer, he brings over two decades of audio experience and perspective to the podcasting world.
- Update frequency
- every 9 days
- Average duration
- 10 minutes
- Episodes
- 181
- Years Active
- 2019 - 2025
How to Start a Podcast in 2022
On Thursday, January 13th, I was thrilled to present a podcasting "Professional Edge Workshop" to the Birmingham Bloomfield (Michigan) Chamber of Commerce. It was supposed to be an in-person worksho…
Start Your Podcast for Under $100
As I ate healthy breakfast and got on my exercise bike today, I thought about resolutions.
You may have a 2022 New Year's Resolution to start - or even restart- a podcast. Today I'll tell you how to …
How to Use a Blue Yeti - If You're Stuck with One
For years, I've railed against the Blue Yeti microphone. As a radio mentor once taught me, "the worst thing for a bad product is good marketing."
When I consult a podcast from the jump, I always reco…
Do Podcast Ratings and Reviews Matter
Link to this episode:https://jagindetroit.com/ratingsandreviews
It seems almost every podcast you listen to - the host asks you at the beginning - or end - or both - to rate and review the show. But …
The Rise of Spoken Word Audio, By The Numbers
Earlier this month, Edison Research and National Public Radio released their annual survey of spoken word audio consumption. The numbers were eye popping.
Bear with me as I'm going to hit you with a …
It Shouldn't Hurt to Be a Child
Audio is an incredible powerful medium to tell a story.
Typically I use this show to give you industry trends and podcast tips. But I want to share with you a project that I was honored to be part of…
Apple vs Spotify Redux
Who's bigger? Spotify or Apple? Well, both....
Welcome in to episode 100 of this season of the Jag Show Podcast. Spotify says it's now bigger than Apple in terms of users. That's from their Q3 numbe…
Will Amazon Change The Audio Landscape?
Amazon has changed the way we read, and the way we shop. Could they change the way we consume audio?
Respected podcast journalist Ashley Carman reported in the Verge this week about an Amazon plan ca…
There Are No Podcasting Cheat Codes
If you have a podcast, you probably get spammed daily with promises of more downloads and boosting you to the top of the charts. Don't fall for it.
There was a podcasting company called Ozy Media. T…
Why I Stopped Doing Video for My Podcast
So I've decided I'm no longer going to shoot and edit video for my podcast.
So for a few months, I recorded video down here in the JAG in Detroit studio. There are some podcasts who love doing video.…
The Many Fails of Facebook
It's been a really bad week for Facebook - including on the podcasting side.
Apologies for not getting a podcast episode out last week. With Facebook rolling out podcasts for business and fan pages, …
Why You Can't Trust Joe Rogan
Joe Rogan is here to entertain you, not to be a trusted source of information. There's a difference.
Last night, a friend of mine posted a meme that said "Those who fail to learn from history are doom…
What Should I Charge for Ads on My Podcast
What Should I Charge for Ads on My Podcast?
How much should you charge advertiser in your podcast? Libsyn and AdvertiseCast have crunched the numbers, and average CPM for a one minute ad is $23.57. T…
How Ted Lasso Can Help Your Podcast
Book a podcast discovery call with Jag here: https://jagindetroit.com/calendar
After countless recommendations, I subscribed to Apple TV and started watching Ted Lasso.
I'm just into Season 2 of Ted La…
Are Show Notes Important?
Website Link: https://jagindetroit.com/shownotes
Are Show Notes Important? YES! Your show notes are important to the success of your podcast.
Why Show Notes Are Important:
Google Search is still one o…
Is Apple Finally Getting Its Act Together?
Turns out, Apple Podcasts may finally be getting it's act together.
I have not been shy in recent weeks about sharing my dismay at Apple Podcasts' new updates. Starting in May, shows weren't updating…
Your Podcast Needs To Be Everywhere
Your podcast needs to be everywhere - or at least in as many places as it can be.
In 2007, I was working for a radio station in Vermont, where (fun fact) billboards are illegal. I was trying to convi…
What I Learned At Podcast Movement
As always, I learned a lot at this year's Podcast Movement convention, and I'm going to share it with you today.
(NEW OPEN)
Welcome in, I'm Jon Gay. You'll notice I shortened the intro. I talked to s…
Podcast Movement 2021 Day 1 Recap
Hello from my hotel room at Nashville's Opryland Resort, where the first full day of Podcast Movement wrapped up. Some highlights from sessions I attended today.
The first keynote was from Kate Erick…
Is Your Content Worth Paying For?
Have you seen Ted Lasso? Well, I haven't, but everyone I know keeps telling me I need to. But I'm not a soccer fan. You'll still love it. I don't have Apple TV. Get it! So I finally decided yest…