The Game with Alex Hormozi
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
- Update frequency
- every 2 days
- Average duration
- 23 minutes
- Episodes
- 952
- Years Active
- 2017 - 2025
You've been lied to 😡 - Gym Launch will NOT solve all your business problems... And the reason that I create NEW/Updated Plays/Processes/Tests on a REGULAR basis... Success creates deficits. | Ep 72
"Your business will always be broken, provided it is growing." Today, Alex (@AlexHormozi) discusses that no business program can solve all of a business's problems, as success creates deficits that r…
Why what style of fitness you practice doesn't matter...and the SECRET equation that our $1M+ facility owners understand that your sales people dont. | Ep 70
"You have to meet someone where they are." Today, Alex (@AlexHormozi) discusses how gym owners can succeed regardless of location or fitness style and emphasizes the importance of focusing on the out…
"The Ostrich Jacket" Price Overcome (how to sell anyone on anything at any price related to fitness...) 🔥💰One of the most solid price objections I know of...and why everyone loves to buy. | Ep 69
"Just because you are insecure about your pricing and value does not mean you should take that from them." Today, Alex (@AlexHormozi) discusses the importance of selling expensive items and how it re…
The "New" entrepreneurial golden resource...and how you are probably leaking it...✨ | Ep 68
"The things that got you here are not the things that will get you there." Today, Alex (@AlexHormozi) talks about the importance of managing attention, which he argues is the most valuable resource f…
What your parking space tells you about how good of a business owner you are...and your culture (and whether your team secretly doesn't care) 🚗=💰? | Ep 67
"If you can fix the broken windows, people stop committing crime." Today, Alex (@AlexHormozi) talks about how your parking space can tell you about the culture of your team and how it affects custome…
”How to serve caviar when your customers are satisfied with cheese & crackers." --and why you aren't making as much money as you want..." | Ep 66
"They don't love their customers." Today, Alex (@AlexHormozi) discusses the importance of having a game outside of just making money and how deeply caring for your customers can lead to success in bu…
AND HOW TO BE OKAY CLOSING BOOKS HALFWAY THROUGH...AND NOT FINISHING VIDEOS YOU START...be a frugal, disciplined spender of your most valuable asset. | Ep 65
"Every day's a workday. Saturdays and Sundays are just work days without meetings." Today, Alex (@AlexHormozi) talks about the importance of consuming content wisely and gives tips on filtering out i…
How to 2x your show up rates using only your voice🎤, And how my sales team always DOUBLED sales in every market they were in on these 5 days. | Ep 64
"You'll speak differently. They will hear you differently." Today, Alex (@AlexHormozi) talks about increasing show-up rates and double sales using the power of scarcity and urgency. He shares his exp…
How do you make 6WC work with PT first? How to make it work with online? How to make 6WC work in a small studio w Muay Thai? What about market saturation? | Ep 63
"There will always be something that brings people in the door." Today, Alex (@AlexHormozi) addresses various user questions related to running a six-week challenge in different types of fitness stud…
Calling on all Gym Lords, Gym Launchers, and Lurkers (you know who you are) AMA - WHAT DO YOU WANT TO KNOW? | Ep 62
"What are the biggest bottlenecks you're suffering from in your business?" Today, Alex (@AlexHormozi) asks listeners to share their biggest business bottlenecks in the gym space so that he can help s…
How To Inspire Your Team & Create An Evangelical Following In Your Clients & Your Employees. | Ep 61
"People want to follow people who are authentic." Today, Alex (@AlexHormozi) discusses the importance of inspiring employees and clients through authentic beliefs and values rather than manipulative …
Game Theory - Infinite vs Finite Games and how it can massively TRANSFORM your business... 🔥👨🏻 THIS IS REALLY COOL! | Ep 60
“The game is to outlast. The game is to keep playing the game."Today, Alex (@AlexHormozi) discusses how game theory can fundamentally change how we see and approach business, shifting from a finite g…
Why you shouldnt' believe the revshare or agency lie... 😡❌ | Ep 59
"If you don't know how to do those things, it's not a business." Today, Alex (@AlexHormozi) discusses the issues with gym marketing agencies and revenue share companies, highlighting the importance o…
HOW TO GROW YOUR GYM WITHOUT ADVERTISING💰🔥 ...and how learning how to market can make up for the fact that your gym isn’t as good as you’d like it to be | Ep 58
"There's really no way for the business to grow unless you have the ability to generate cash flow at will.” Today, Alex (@AlexHormozi) discusses the importance of exceptional customer service in grow…
How I was voted president of my fraternity, Inner Circle member of the year out of 100+ high level marketers, and never had any trainer leave and try and steal clients... | Ep 57
“The reality is that if you give first, you're the one who always wins." Today, Alex (@AlexHormozi) discusses the importance of giving in interpersonal exchanges. He emphasizes that giving more than …
What to do when someone BASHES you...(Ex-clients, competition, whatever...) Out-SELL. Out-SERVE. Out-GROW. 😡 AND let it make you money. | Ep 56
"And the only thing to fight that emotionally is just go all in on your customers and continue to look at their problems, not your own." Today, Alex (@AlexHormozi) discusses how to handle criticism a…
MY $250k MISTAKE (and how to avoid it) 💵🔥💵🔥(ALL GYMS WHO WORK WITH US PLZZ LISTEN) ...and the ONLY strategic advantage a microgym has in the marketplace to command premium prices... | Ep 55
"Like every time you don't take money outta your business, you're doubling down." Today, Alex (@AlexHormozi) discusses the mistake of expanding a business too soon and spending money on unnecessary e…
How Kemp Knott changed my life forever (and taught me humility).. | Ep 54
"That's not what the market thinks. That's not what reality thinks." Today, Alex (@AlexHormozi) shares a personal story about his high school experience and how it taught him the importance of hard w…
HOW TO RIP MONEY FROM THE HANDS OF BROKE PEOPLE... 🔥🔥🔥🔥🔥🔥🔥🔥 | Ep 53
"Broke people are the easiest to take money from because they don't have good mindsets around money." Today, Alex (@AlexHormozi) discusses how to sell to "broke" people by adopting the belief that th…
REVERSE RISK AND MAKE MORE MONEY---MY FAVORITE CLOSE.🔥🔥🔥🔥🔥 "The Best Case/Worst Case" Close It's made me a ton of sales AND helped a lot of people take the next step... | Ep 52
"Best case scenario, we change your life forever.” Today, Alex (@AlexHormozi) discusses his most frequently used sales close, the Best Case/Worst Case Close. He emphasizes the importance of having a …