The Game with Alex Hormozi

"Stop being busy all the time and stop spreading yourself crazy thin." Today, Alex (@AlexHormozi) discusses the importance of focusing on one business at a time in order to achieve success and avoid …

"We'll help you get people in the door without them being offended." Today, Alex (@AlexHormozi) shares tips on how to elegantly respond to the question "how much is your program?" without sounding pu…

"And it all comes down to making sure that our prices make sense." Today, Alex (@AlexHormozi) discusses the importance of raising EFT prices for legacy gym members and how to handle the situation wit…

"Would happen if we had 10 gyms in one market that ran all of our systems?" Today, Alex (@AlexHormozi) discusses the importance of focusing on client results and exceptional service rather than worry…

“One of you has to suck it up and become good at the other thing." Today, Alex (@AlexHormozi) shares his experience on scaling a gym business and working together with a partner. He also talks about …

"Your mind is the long game. You are the biggest investment you can make." Today, Alex (@AlexHormozi) answers frequently asked questions from gym owners, discussing topics such as running a business …

"You scale by training." Today, Alex (@AlexHormozi) discusses the checklist for scaling a service-based business, including product expertise, communication cycles, and a daily checklist for team mem…

"Once it's a part of their identity, then you have 'em for life." Today, Alex (@AlexHormozi) discusses the concept of a big promise in marketing and how exceptional fulfillment is crucial for the suc…

"The highest and best use of your time is to sell." Today, Alex (@AlexHormozi) discusses steps to achieve freedom as a gym owner, including hiring trainers and administrative assistants, and focusing…

"The last piece that you need to overcome is limiting beliefs." Today, Alex (@AlexHormozi) discusses the two questions of persuasion for selling a product or service and the importance of overcoming …

"Is that worth it to you?” Today, Alex (@AlexHormozi) discusses the two main questions about sales that are essential to understanding the nature of persuasion. He breaks down how to build value for …

“What would you need to believe me?"Today, Alex (@AlexHormozi) discusses the importance of selling the promise and the journey, rather than the process itself. He also touches on the concept of incre…

"Within the first 10 seconds. I've already built more rapport than most people do." Today, Alex (@AlexHormozi) shares useful tips on how to increase sales through phone calls, including using an auto…

"Retention is the reason that you can't grow." Today, Alex (@AlexHormozi) talks about the importance of retention in the gym business and shares insights from a recent weekend meeting with gym owners…

"The moment that someone opts in for something, that is the moment that their need was highest." Today, Alex (@AlexHormozi) highlights the importance of creating a need in a customer's life in order …

"You gotta give 'em what they want in order to be able to give them what they need." Today, Alex (@AlexHormozi) introduces the concept of "the ham and the garlic" as a way to attract and create new c…

"It's crazy what actually happens when you try and go above and beyond." Today, Alex (@AlexHormozi) discusses the importance of delivering exceptional customer service in order to increase prices, re…

"But you need all five to have a thriving, growing business." Today, Alex (@AlexHormozi) discusses the five core functions of a business and how to think about them. He emphasizes the importance of n…

“Each sale to you is worth so much more than the time it would've taken you."Today, Alex (@AlexHormozi) discusses the importance of outsourcing tasks in order to maximize revenue and grow a successfu…

"The faster you can get someone to refer, the more likely that that person who referred is going to set." Today, Alex (@AlexHormozi) shares his strategy for running successful and profitable events f…