The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

Business Writing Arts Books

Update frequency: every 7 days
Average duration: 33 minutes
Episodes: 402
Years Active: 2017 - 2025

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Episode 321 - Storytelling for Business with Rob Wozny

Storytelling is one of the most basic human impulses. And in the digital age, it's also one of the most complex and confusing: how do you choose between the multitude of channels and tools to help YO…

00:33:03 | Mon 30 May 2022

Episode 320 - We can do hard things

In 1907, pioneering psychologist William James wrote this: 'The human individual lives usually far within his limits; he possesses powers of various sorts which he habitually fails to use. He energiz…

00:40:44 | Mon 23 May 2022

Episode 319 - TEDx Tips with Catherine Sandland et al

'If you've got something that's important, meaningful to you, that needs to be heard, why not say it on one of the biggest platforms?'

Have you thoughts about giving a TEDx talk? If so, you've probab…

00:30:11 | Mon 16 May 2022

Episode 318 - The Power of Regret with Daniel H. Pink

'Writing is a form of figuring it out. And in fact for me, sometimes it's essential. It's like, what do you think about this? I don't know, I haven't written about it yet.'

Dan Pink has written quite…

00:42:08 | Mon 09 May 2022

Episode 317 - Supercharge Me with Eric Lonergan and Corinne Sawers

'We don't compromise rigour and intellectual honesty, but we try to make it as accessible as possible.'

I don't know what you and your life partner achieved in lockdown. Eric Lonergan and Corinne Saw…

00:35:38 | Mon 02 May 2022

Episode 316 - The Crux with Richard Rumelt

'The basic failure of strategy work is a failure to define the challenge that you're trying to meet.'

Richard Rumelt is one of the world's leading authorities on strategy. He's also a keen rockclimbe…

00:40:12 | Mon 25 Apr 2022

Episode 315 - Because I Can with Tim Bradshaw

Do you make a difference? Or do you make excuses?

Tim Bradshaw has done many remarkable things in his life, from military training to endurance events, and when I spoke to him he had just returned f…

00:38:33 | Mon 18 Apr 2022

Episode 314 - Just Ask! with Graham Eisner

"We all want to grow our business. And we often do that by spending quite a lot of money... But the reality is in front of us, we have all the new clients we need."

Graham Eisner perfected his techni…

00:25:52 | Mon 11 Apr 2022

Episode 313 - PR on a Beermat with Louise Third

'You cannot go into PR without building relationships.'

Louise Third has embraced this principle in the planning and writing of her book PR on a Beermat, first by partnering with the originators of t…

00:37:06 | Mon 04 Apr 2022

Episode 312 - Free-writing with Peter Elbow

'I think it's kind of a miracle. How can a human mind... all by itself, come up with an idea it never had before? You know, in a dialogue, I can understand how I can get a new idea from you, but how …

00:41:12 | Mon 28 Mar 2022

Episode 311 - Accountability with Brian Moran and Michael Lennington

'Accountability is... probably the most empowering concept you have to live the life you want to live, when you understand it.'

When we speak about accountability in business, very often the context …

00:33:03 | Mon 21 Mar 2022

Episode 310 - Where do you get your ideas?

Put an author in front of schoolchildren and you can guarantee that before too long, one of them will ask: 'Where do you get your ideas?'

It's a good question, and one that's just as important for bu…

00:31:25 | Mon 14 Mar 2022

Episode 309 - Fearless writing with Robert Kelsey

'[Writing] is a craft. It's no different to knitting or painting by numbers or whatever, you just have to learn the craft. It might take practice and it might take learning a few rules, but, you know…

00:36:43 | Mon 07 Mar 2022

Episode 308 - The Future of Time with Helen Beedham

'I delighted in writing it. That doesn't mean I found it easy.'

Time management has been seen as an issue for individuals for too long: Helen Beedham argues that the real issue is systemic. The way t…

00:38:55 | Mon 28 Feb 2022

Episode 307 - Invisible Work with John Howkins

'Expressing an idea and getting it out there is a very skilful process... the principle is to get the other people as interested in the idea you are.'

Creative work is to a large extent invisible -…

00:40:46 | Mon 21 Feb 2022

Episode 306 - In/Action with Jinny Uppal

In a world that screams 'Just Do It!', inaction has a bad reputation.

But sometimes, strategic inaction is exactly what the situation demands - and much more productive in the long run than the rush…

00:31:56 | Mon 14 Feb 2022

Episode 305 - Things that authors learn (around the campfire)

Anyone can have an idea for a book. Writing, publishing and marketing it? That means becoming an author, and that involves a whole lot of learning.

In this week's podcast I chat around the virtual c…

00:42:01 | Mon 07 Feb 2022

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