Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
"Of course we want to predict, what's the world going to be like in 5, 10, 15 years? How can I, as a brand, put myself in an advantageous position to thrive in this hypothetical future? But through t…
We don't live in a perfect world. If you're hoping to write a business book, I bet there's something that's getting in your way. Not enough time, lack of focus, morning sickness, a global pandemic...…
'We are not here to be inspiration. Instead [we] invite back those who feel inspired to think about what they're inspired to do as a consequence.'
From the moment her well-intentioned mother spoke wi…
'It's important to think about connecting with ourself first [because] whatever kind of interpersonal communication we are involved with, we are always there.'
In her 3D model of communication, Felic…
'Because we are the truth tellers, we say really what's going on. Because we use humour, we get away with saying stuff that other people can't... The art of clowning about, really paying attention, …
What kind of timescale guides your thinking? Do you focus on how great things will be when you make a killing selling your company decades from now, or do you prefer not to think beyond the end of th…
Interested in social media, podcasting, business books and business? It's hard to think of someone who can speak with more authority on all of those than Bruce Daisley, ex-European head of Twitter, h…
'Strategy is effectively the map which takes you to your destination... tactics are the vehicles you're going to use to get there.'
Jenna Tiffany has worked with many businesses who mistook tactics f…
Students of finance don't typically expect to be grappling with theology and philosophy. But over a long career in Wall Street, Dr Kara Tan Bhala has collected many fascinating real-life stories that…
The internet is a funny old place. Most of us can't live (or certainly work) without it, and our online relationships and conversations are just as real and valuable as those we have offline. But we'…
When it comes to writing a business book, are you a planner, or a pantser?
If your natural style is more seat-of-the-pants than perfectly planned, you'll love this unapologetic take on writing from L…
How do you generate, manage and sustain the energy that's needed to write a business book? Physically, mentally, socially and even spiritually, there are many aspects to this question.
Luckily there…
'[We're] not actually dropping into the deep flow work and thinking that we have when we write, because that feels wonderful; we're switching all the time from one thing to another.'
Are you crazy bu…
'If you stay consistent, you grow your brand, you grow your message. I think sooner or later, something good will happen and you won't be able to anticipate what it is.'
What story about money do you…
'How often does anyone really start with a blank sheet of paper? Certainly not at my age, you know? You don't, you start from where you are... we want to make the effort to rebuild something that we…
'It's not very difficult to write a book, but you need to start writing... I put my content on LinkedIn, for example, and this is where you then get feedback and it just gets you into this routine of…
"How do I discover my change making contribution, and how do I do that in a way so that I don't fry myself in the process?"
The balance between stepping up to make an impact in the world and stepping…
'The process of writing, the process of reflecting on where we are right now and what must happen for us to move forward towards where we want to be, this is a process of living with greater intentio…
Ever wondered how a journalist picks which expert to provide a quote on a story in your industry, or why a national paper runs a story on your competitor and not you?
Media relations might seem like…
'Having a book has really begun to change how I think about my business and my brand... I am truly surprised about the ripple effect it's having.'
At the risk of being meta, there's a lot about conve…