Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
'You have to open yourself up... away from making money from something and understand that nowadays you make money because of something, and that's a very different phenomenon.'
As a journalist, Dor…
My personal favourite moments from the last 9 episodes of The Extraordinary Business Book Club. It's an incredible selection:
Antony Mayfield runs marketing and communications agency Brilliant Noise, helping some of the biggest brands in the world transform their approach to getting their message out. He's got some fascinat…
'I'm actually shocked at what writing now means to me relative to what it would have meant before I wrote two books. I used to dread writing... now it's a way to structure my learning, it's a place t…
Bridget Shine, CEO of the Independent Publishers Guild in the UK, is at the forefront of the revolution taking place in publishing today. In this week's episode we discuss what it means to be an inde…
Warren Knight isn't your traditional entrepreneur (whatever that is). He began as a hip hop dancer, and quite simply saw the opportunities that presented themselves at each step and grabbed them with…
The internet may be international, but is your content? Pam Didner shares the secrets of global content marketing for businesses of all sizes, and reveals the story behind her bestselling book (spoil…
'If you want to be a good designer, you don't really bring an ego to the work, you listen to what people say and you try and design the most customer-centric thing that you can and I've tried my best…
While publishing's been going through massive disruption over recent years, journalism has had its own problems. Ironically, in a world that runs on content, it's harder than ever to be a professiona…
'One of the drawbacks of working in the traditional publishing world is that they're very, very big on the idea that you need to go out and sell books. I've always thought of a book as something that…
'Creative writing, creative publishing, creative living'
That's Orna Ross's byline, and it sums up her empowered approach to life as an independent author. Having 'won the literary lottery' and secur…
Pure gold from the last nine episodes of The Extraordinary Business Book Club - insights, ideas and inspiration from some of the world's leading writers and some who've just begun the journey. Hear f…
John Hall practically invented content marketing. As CEO of Influence & Co he has helped companies of all sizes, from startup to Fortune 50, become 'top of mind' with their customers by establishing …
Louise Wiles took part in the very first 10-day Business Book Proposal Challenge. As the deadline approached to submit the completed proposal for a chance to win a publishing deal, she hesitated.
"I …
'Computers and the networks that we connect to them, they're the nervous system of the 21st century.'
And yet Cory Doctorow argues passionately that right now, the way we legislate the internet isn't…
What does 'Carpe Diem' mean to you? In his fascinating new book, Roman Krznaric reveals how the meaning of this famous phrase has changed over time, and how it's been pressed into service as a rallyi…
'I wanted to write a book about how magical people are, as opposed to machines. How enormously efficient we are at understanding things, particularly each other, in a way that no machine will ever co…
Kogan Page is one of the world's leading business book publishers and one of the last big independents. The company has just celebrated its 50th birthday, and in this episode I talk to MD Helen Kogan…
'How can I write books that people will read all the way to the end, they can open at any page and find something interesting or useful or inspiring or actionable, and they'll come back to again?'
An…
I first met Glenda Shawley in January 2016 when she came along to my 'The Year of the Book' workshop, in which writing productivity guru Bec Evans and I helped a small group of entrepreneurs get clea…