Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
'Ask yourself continually: is this boring me?... Because if you're bored writing it, there is no chance that anybody is going to want to read it.'
Former Enterprise Editor of the Sunday Times, Rache…
One of the great privileges of hosting this podcast is the way that so many extraordinary business book authors are willing to share the vulnerable stuff - especially the fear and uncertainty around …
'I decided not to do research, then write, then polish, but to have a big jigsaw approach, and do each day what I felt like doing. So if I felt like doing a bit of research, I would, if I felt actual…
If you're overthinking things and tying yourself in knots, make a cup of tea and have a listen to this. Lucinda Carney is a woman who Gets Stuff Done, and in this conversation she reveals how she doe…
Just occasionally, you have a conversation that rocks you to your core. One of those conversations that shows you how little you really know of life, how blind you are to your own privilege, and how …
'In leadership communication, and indeed in the process of writing a business book, the more and better the quality and time spent on the thinking, the less time and the more effective the actual pro…
'The more I shared my personal experience... the more vulnerability I showed, the more impact it had when I got feedback from other readers.'
It's amazing how often the process of writing a book refl…
The opportunities for celebration aren't what they used to be right now ('I treat myself and visit the kitchen every now and then..'), but Greg Orme is still enjoying his 'award-winning author' statu…
'Anyone who says writing a book is something you can do in 12 weeks or something is just telling people to write a bad book. '
It took Bryony Thomas four years to write the first edition of Watertigh…
David Mansfield has a library of business books at home. Many of them are very good, many include great concepts and strategies. But he kept finding himself asking: 'How do you apply that to Monday m…
'It was actually like falling in love, if I'm honest.'
If you've fallen out of love with writing your book and even with your own ideas, this is just the tonic you need. Julia Hobsbawm lucidly talks …
A slightly unusual Best Bits episode, which is fitting for these unusual times. In the face of uncertainty and anxiety, we're talking about resilience: what it is, what it looks like in our day-to-da…
What does it mean to be resilient, and how can we become more resilient more often? That is Jenny Campbell's life work, and her findings at The Research Engine are revelatory. For one thing, your lev…
'I'd love to write a book, but I have a full-time job and a family, I just don't have time.'
If that sounds like you, you need to hear this. Hassan Osman has a demanding full-time job at Cisco and a…
The dictionary defines ‘business’ as ‘work relating to the production, buying, and selling of goods or services.’ So if you’re writing a book that you’re planning to make available for sale, rather t…
When she decided to quit a good job in the NHS to develop a run-down farm, people thought Celia Gaze was crazy. When business was flagging and her response was to put her father's old bow tie on a ll…
What does it take to write the most-recommended business book of the year? Safi Bahcall, author of Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries, ta…
Writing a book, like doing pretty much anything that matters, involves a quantity of fear. Many people let it stop them, and instead spend their time and attention on the stuff that keeps them feelin…
'If we feel there's some of us, our fingerprints in the work that we do, and we're able to make a difference in the work that we do, and it's aligned to what's important to us, we're more likely to b…
'We followed the lean startup principles of creating a product... we actually did an MVP version of our book... we kept testing our material... And we thought, this is going well.'
In this week's con…