Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
'Everything is sales... the title should sell people on reading the subtitle, the subtitle should sell people on flipping it over to look at the blurb and the blurb should sell you on opening the boo…
Writing a business book is a particularly visible form of leadership - how do you find the courage for that? In this week's look back through my most recent Extraordinary Business Book Club conversat…
'If you can just get over the fear of failure and treat failure as a learning process, then... you're going to go on to do some great stuff.'
From designing the iconic 'Choose Life' t-shirts of the 1…
'In a way you have to be really cocky and bold to say I'm going to write a business book and it's going to be worthwhile and lots of people will want to read it. You have to be overflowing with confi…
For most of the guests on this show, writing a business book is part of building a personal and professional brand. This week I talk to someone who has no interest in having his name on the book he's…
'By the way, do you have a strategy for you? Because if you don't, you should.'
That throwaway line in a top-level strategic meeting was a game-changer for Kathryn Bishop. As a high-flying profession…
Steven Van Belleghem sees opportunities to experiment everywhere. When he works with brands like Google, Microsoft, and Disney to help them combine technology and behavioural trends to create outstan…
No business can ignore social media influencers these days, they're part of the fabric of our lives both personally and professionally. But what are the opportunities and the pitfalls for the influen…
Having interviewed hundreds of CEOs as a journalist, James Ashton started to notice some patterns. He got curious. In this fast-changing world, where leadership is more challenging than ever, what ki…
"Organizations, not government... hold the key to change in the world, and therefore when we write, we've got to write with the business, the organizational leader in mind."
We talk a lot about engag…
As a project manager, Rob Kerr was accustomed to evaluating options and allocating scarce resources for maximum impact. The magic happened, however, when he started taking those tools out of the offi…
We often say that something raises more questions than answers as if that's a bad thing - but perhaps it's a more dangerous state of affairs when we have more answers than questions.
Many of the rec…
'The writing process took about four years and the actual material gathering for the book probably took more like 15 years...'
Sarah Rozenthuler, psychologist, leadership consultant and pioneer of pu…
"As writers, what we need to do is find an occasion when that usher is off duty and we can get up there and nip behind the curtain."
Gillie Bolton essentially founded the discipline of reflective pra…
‘It is good to speak to the future, the future will listen.’
Those were the words of Ptahhotep, an ancient Egyptian vizier, who lived back in the 25th century BC. He was right - more right than he pr…
'I have a lot of enthusiasm. I bring in so many things and often the reader [is] like, where are we going?'
Jonas Altman finds writing hard. Which is lucky for us, because he's done the work to disco…
"When you're trying to create something, when you're trying to change something, when you're trying to think differently about something, writing for me is the way that you unravel the spaghetti... y…
So many people [are] skimming the surface of what they can be and do in the world. And I was too.
So often in life and at work it can feel as if we're surrounded by people who are disengaged and disc…
'A town isn't a town without a bookstore. It may call itself a town, but unless it's got a bookstore, it knows it's not foolin' a soul.'
- Neil Gaiman, American Gods
For most booklovers, bookshops -…
'With a book you're not just paying for the pages you read, you're paying for someone to make the rest of the world shut up for a minute while you can concentrate.'
Uri Bram knows a thing or two abo…