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The Edward Show - Podcast

The Edward Show

Founder and go-to-market stories from the lens of a world-class marketer.

Marketing Business Entrepreneurship
Update frequency
every day
Average duration
14 minutes
Episodes
795
Years Active
2023 - 2025
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The Curious Learner Bias for Founders and Job Seekers

The Curious Learner Bias for Founders and Job Seekers

E95: The curious learner bias is my favorite human bias.

Curious learners are often seen as experts because they are passionate about what they're learning and this creates top-of-mind awareness as l…

00:13:31  |   Mon 09 Oct 2023
TwitterX’s New Ad Format and Some of the Ridiculous Ads I’ve Run

TwitterX’s New Ad Format and Some of the Ridiculous Ads I’ve Run

E94: TwitterX has a new ad format, which may yield a higher CTR and more conversions.

+ Some of the silly and ridiculous ads I've tried.

00:08:52  |   Sat 07 Oct 2023
How to Leverage a Press Release to Get Top People to Respond

How to Leverage a Press Release to Get Top People to Respond

E93: Everybody has something they can leverage.

Here's my favorite place for distributing a press release and how you should always leverage it and other pieces of news into something bigger.

00:07:23  |   Sat 07 Oct 2023
Why the TwitterX Ads Glitch Is Happening - My Theory

Why the TwitterX Ads Glitch Is Happening - My Theory

E92: My theory on what's going on at TwitterX that is allowing for the TwitterX Ads glitch.

If you don't know, the TwitterX Ads glitch is a glitch that allows people to get millions of impressions an…

00:09:15  |   Thu 05 Oct 2023
I Told People Not to Like My Ad but They Still Liked It

I Told People Not to Like My Ad but They Still Liked It

E91: Thought I discovered another TwitterX ad hack last night; tests came back negative.

+ More tests listeners are running.

+ We think in terms of what we are capable of.

00:13:40  |   Wed 04 Oct 2023
Hacking TikTok With a Strong Accent & How Gary Vee Rigged NFTs

Hacking TikTok With a Strong Accent & How Gary Vee Rigged NFTs

E90: How Geoinfo on TikTok has gone from 0 to 100,000 followers in a month with a Borat-like accent on geography information.

+ How Gary Vaynerchuk got influencers and billionaires to buy CryptoPunks…

00:12:18  |   Tue 03 Oct 2023
How Google Ranks Reddit Posts, SaaS Funding Napkin, IG Fakers

How Google Ranks Reddit Posts, SaaS Funding Napkin, IG Fakers

E89: Digging into how Google ranks posts on Reddit.

+ SaaS Funding Napkin 2023 on Product Hunt.

+ Fake followers on Instagram - good or bad?

+ I Tony Robbins'd myself.

00:17:43  |   Mon 02 Oct 2023
Stories From Lying to the Media

Stories From Lying to the Media

E88: After reading "Trust Me, I'm Lying" in 2015, I experimented with lying to the media. What would be believed? How far could I go? Could this benefit me?

Here's what I learned from "Trust Me, I'm …

00:11:43  |   Sun 01 Oct 2023
I Almost Beat ChatGPT on Launch Day

I Almost Beat ChatGPT on Launch Day

E87: I launched my startup on Product Hunt the same day as ChatGPT, which ended up being the catalyst day for ChatGPT to take over the world.

Here's how we almost beat ChatGPT and my experience on da…

00:21:35  |   Sun 01 Oct 2023
A Simple Brand Building Instagram Hack

A Simple Brand Building Instagram Hack

E86: Instagram is one of my favorite channels for community building, and this is a repeatable tasteful hack you can do to continually build on it.

Hint: people love consistency.

00:11:17  |   Fri 29 Sep 2023
How to Get Listeners to a New Podcast

How to Get Listeners to a New Podcast

E85: One of the biggest struggles for new podcasters is getting listeners.

In this episode, I share the three ways I'm driving listeners to this podcast, which isn't even three months old. Spoiler, w…

00:14:07  |   Thu 28 Sep 2023
John Bukkake vs. Google

John Bukkake vs. Google

E84: One of the most wild search engine optimization stories I've heard. The author needs to get backlinks to a porn site but has a limited budget.

The way he goes about accomplishing this is both br…

00:21:27  |   Wed 27 Sep 2023
One of My Favorite Tools for Doing SEO

One of My Favorite Tools for Doing SEO

E83: Moz's On-Page Grader is one of my favorite SEO tools. Here's why.

+ The call with Elephant VC I had this morning. Great sounding firm.

+ This week's newsletter was apparently a banger.

00:08:35  |   Wed 27 Sep 2023
How I Outranked the NYTimes in 5 Minutes While Living in Ukraine

How I Outranked the NYTimes in 5 Minutes While Living in Ukraine

E82: How I outranked the NYTimes on Google, showing up #1 immediately after publishing my article - while living in Kyiv, Ukraine. Oh, and I got an expert to write the article for free.

This is an 11…

00:11:19  |   Mon 25 Sep 2023
These Founders Lied to Y Combinator

These Founders Lied to Y Combinator

E81: I probably shouldn’t share this story, but will anyway.

My friend met two Y Combinator alumni in Miami who lied in their initial YC interviews.

Here’s what they lied about, how they pulled it of…

00:07:46  |   Sun 24 Sep 2023
The TwitterX Ads Glitch: Everything I Know (Updated)

The TwitterX Ads Glitch: Everything I Know (Updated)

E80: The conversions I get, the settings I use, the copy and creatives I use - everything I know about this TwitterX Ads glitch, which gets me millions of impressions and thousands of link clicks for…

00:15:20  |   Sat 23 Sep 2023
How Lenny Rachitsky Made One of the Most Popular Newsletters in the World in 4 Years

How Lenny Rachitsky Made One of the Most Popular Newsletters in the World in 4 Years

E79: Lenny Rachitsky (lennysnewsletter.com) went from no newsletter to one of the most popular newsletters on the planet in only four years.

2019, when he started, was a time of heavy saturation in t…

00:16:38  |   Fri 22 Sep 2023
A Hilarious Fail I Had in Berlin, Teen Millionaires, and X Manipulation

A Hilarious Fail I Had in Berlin, Teen Millionaires, and X Manipulation

E78: The bad times are fleeting - this is a hysterical fail I had in Berlin.

+ Meeting teen millionaires last night.

+ A guy who manipulates the biggest social networks.

00:11:18  |   Thu 21 Sep 2023
It's Crazy How Fast I'm Gaining Followers on TikTok

It's Crazy How Fast I'm Gaining Followers on TikTok

E77: I've created an evergreen library of content on TikTok that is now working for me. I've hit a point of compounding growth where I'm growing at a rate of 100-200 followers per day.

My minimum vie…

00:09:19  |   Wed 20 Sep 2023
How I Snuck Into the Most Exclusive Clubs in NYC

How I Snuck Into the Most Exclusive Clubs in NYC

E76: NYC nightclubs are a beast unlike anywhere in the world. To go to them without paying thousands of dollars, you need either fame, power, connections, or beauty.

Back in 2010, I had none of these…

00:19:12  |   Tue 19 Sep 2023
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