Founder and go-to-market stories from the lens of a world-class marketer.
E95: The curious learner bias is my favorite human bias.
Curious learners are often seen as experts because they are passionate about what they're learning and this creates top-of-mind awareness as l…
E94: TwitterX has a new ad format, which may yield a higher CTR and more conversions.
+ Some of the silly and ridiculous ads I've tried.
E93: Everybody has something they can leverage.
Here's my favorite place for distributing a press release and how you should always leverage it and other pieces of news into something bigger.
E92: My theory on what's going on at TwitterX that is allowing for the TwitterX Ads glitch.
If you don't know, the TwitterX Ads glitch is a glitch that allows people to get millions of impressions an…
E91: Thought I discovered another TwitterX ad hack last night; tests came back negative.
+ More tests listeners are running.
+ We think in terms of what we are capable of.
E90: How Geoinfo on TikTok has gone from 0 to 100,000 followers in a month with a Borat-like accent on geography information.
+ How Gary Vaynerchuk got influencers and billionaires to buy CryptoPunks…
E89: Digging into how Google ranks posts on Reddit.
+ SaaS Funding Napkin 2023 on Product Hunt.
+ Fake followers on Instagram - good or bad?
+ I Tony Robbins'd myself.
E88: After reading "Trust Me, I'm Lying" in 2015, I experimented with lying to the media. What would be believed? How far could I go? Could this benefit me?
Here's what I learned from "Trust Me, I'm …
E87: I launched my startup on Product Hunt the same day as ChatGPT, which ended up being the catalyst day for ChatGPT to take over the world.
Here's how we almost beat ChatGPT and my experience on da…
E86: Instagram is one of my favorite channels for community building, and this is a repeatable tasteful hack you can do to continually build on it.
Hint: people love consistency.
E85: One of the biggest struggles for new podcasters is getting listeners.
In this episode, I share the three ways I'm driving listeners to this podcast, which isn't even three months old. Spoiler, w…
E84: One of the most wild search engine optimization stories I've heard. The author needs to get backlinks to a porn site but has a limited budget.
The way he goes about accomplishing this is both br…
E83: Moz's On-Page Grader is one of my favorite SEO tools. Here's why.
+ The call with Elephant VC I had this morning. Great sounding firm.
+ This week's newsletter was apparently a banger.
E82: How I outranked the NYTimes on Google, showing up #1 immediately after publishing my article - while living in Kyiv, Ukraine. Oh, and I got an expert to write the article for free.
This is an 11…
E81: I probably shouldn’t share this story, but will anyway.
My friend met two Y Combinator alumni in Miami who lied in their initial YC interviews.
Here’s what they lied about, how they pulled it of…
E80: The conversions I get, the settings I use, the copy and creatives I use - everything I know about this TwitterX Ads glitch, which gets me millions of impressions and thousands of link clicks for…
E79: Lenny Rachitsky (lennysnewsletter.com) went from no newsletter to one of the most popular newsletters on the planet in only four years.
2019, when he started, was a time of heavy saturation in t…
E78: The bad times are fleeting - this is a hysterical fail I had in Berlin.
+ Meeting teen millionaires last night.
+ A guy who manipulates the biggest social networks.
E77: I've created an evergreen library of content on TikTok that is now working for me. I've hit a point of compounding growth where I'm growing at a rate of 100-200 followers per day.
My minimum vie…
E76: NYC nightclubs are a beast unlike anywhere in the world. To go to them without paying thousands of dollars, you need either fame, power, connections, or beauty.
Back in 2010, I had none of these…