The Edward Show

E317: Most digital marketers know of the free SEO Chrome extension, the MozBar... But almost all of them use it improperly.

How I use it to: - De-scam scammers. - Find SEO low-hanging fruit. - And di…

E316: I hacked the podcasting guest game.

Here's how I went on 30 podcasts in 3 months with virtually no outbound pitching.

0:00 Welcome Back to the Cafe 0:04 Podcasts for Personal Branding 0:51 Favo…

E315: I share the growth of Unicorn Platform, an AI website builder, from an acquisition to a year of heavy loss to $300,000 in annual recurring revenue and 130,000 users - in just two years.

It's 13…

E314: Nick Leinberger's 30-day update.

I gave Nick, a pro scooter video creator, advice on a March podcast. Thirty days later, his update shows him smashing three personal records and getting million…

E313: How I accidentally made the most viewed video in the world on the Silicon Valley Bank collapse and what it's like to go super viral.

I wrote this a year ago and had a lot of fun rereading it.

T…

E312: How app store optimization (ASO) works.

This is a technical deep dive into algorithmic ranking factors for both the iOS App Store and the Google Play Store.

If you want your app to rank on thos…

E311: How this Redditor is making $6,000 MRR selling rugs with Instagram Reels.

Before this, the Redditor was a FedEx delivery driver making $2,800/month. Now, the Redditor is full-time making rugs a…

E310: So many marketers focus on top-of-funnel content, but bottom-of-funnel is way more effective.

1. My bottom-of-funnel strategy for my upcoming product.
2. How my $6 affiliate video made tens of thous…

E309: An endless well of interesting subject matter for anybody who wants to get Internet Famous.

Steal it like an artist - not like a thief.

#contentmarketing #contentcreation #digitalmarketing #soc…

E308: A million-dollar ad to YouTube nurture funnel with a 50% close rate.

Ad to landing page with YouTube embed. Next is Typeform. Then prospect sets up a call.

Then Typeform info is used to send pr…

E307: JCPenny's mammoth pricing mistakes ruined decades of brand building and contributed to the company's filing for bankruptcy.

+ 3 pricing hacks anybody can do in under 2 seconds to "drastically" …

E306: Making $250,000/month profit breaking Meta ad rules.

The trial and error this guy had to do, what he's selling, how he creates new Meta accounts, how he gets around bans, how he dodges the ToS,…

E305: How to succeed with founder-led sales.

This is from Sam Blond giving advice to a Y Combinator cohort preparing for Demo Day.

The most common topic was founders figuring out how to close the fir…

E304: 20 common mistakes when building startups and doing businesses.

Sharing mistakes, failures, and successes - as well as living them - is the best way for everybody to grow.

#startups #buildinpub…

E303: I reflect on my experiences working with various talented designers, highlighting Alexander Vilinskyy as the designer who has the cleanest style.

Vilinskyy, a former Head of Design at Grammarly…

E302: The article The Verge did to troll Google is still ranking #1 for the main keyword "best printer" in the US... Even after the recent algorithm updates.

"Parasite has gotten even better. Games t…

E301: This episode covers a popular thread from the entrepreneur subreddit, emphasizing the pitfalls of 'stealth mode' in entrepreneurship and advocating for building in public to validate ideas earl…

E300. The reality of how people purchase products when they're not looking to convert.

And how you can both: - Circumvent this with bottom-of-funnel SEO. - And optimize for this with organic social.

…

E299: Brex ran the most successful billboard campaign of any tech startup in history. Massive for inbound demand gen, near 100% brand awareness in their target market, improved outbound conversions, …

E298: My exact social media posting strategy, learned from posting for the last 545 consecutive days, over 1,100 posts. I never missed a day of posting.

How I shoot, edit, and the settings I use to u…