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The CPG Guys - Podcast

The CPG Guys

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

Business News News Marketing Business
Update frequency
every 3 days
Average duration
42 minutes
Episodes
525
Years Active
2020 - 2025
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The Evolution of Retail Media with Walmart Connect’s Doug Jossem

The Evolution of Retail Media with Walmart Connect’s Doug Jossem

The CPG Guys are joined in this episode by Doug Jossem, Head of Food at Walmart Connect, the retail media arm of Walmart.

Follow Doug Jossem on LinkedIn at: https://www.linkedin.com/in/doug-jossem-259…

00:45:37  |   Sat 08 Jun 2024
Marketing Iconic Snacking Brands with Kellanova's Julie Bowerman

Marketing Iconic Snacking Brands with Kellanova's Julie Bowerman

The CPG Guys are joined in this episode by Julie Bowerman, Chief Marketing Officer at Kellanova, a leading company in global snacking, international cereal and noodles, and North America frozen foods…

00:39:30  |   Wed 05 Jun 2024
Talking Loyalty with ibotta's Chris Jensen

Talking Loyalty with ibotta's Chris Jensen

The CPG Guys are joined in this episode by the cheif revenue officer of ibotta, Chris Jensen. ibotta is a leading performance marketing platform that has delivered more than $1.8 billion in cumulativ…

00:39:44  |   Sat 01 Jun 2024
Omnichannel Retail with Media, Ads + Commerce's Andrew Lipsman

Omnichannel Retail with Media, Ads + Commerce's Andrew Lipsman

The CPG Guys are joined in this episode by Andrew Lipsman, an independent analyst and founder of  media, ads + commerce. Andrew is ex-marketer and the author of many a report on which many have made …

00:43:29  |   Wed 29 May 2024
Consumer 360 Recap with NielsenIQ's Liz Buchanan

Consumer 360 Recap with NielsenIQ's Liz Buchanan

The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consum…

00:53:03  |   Sat 25 May 2024
The Full View with NielsenIQ's Kim Cox

The Full View with NielsenIQ's Kim Cox

The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete underst…

00:32:46  |   Wed 22 May 2024
Retail Media Audiences with DGMN's Molly Hjelm, PepsiCo's Cely Moreno & The Trade Desk's Ellen Mulryan

Retail Media Audiences with DGMN's Molly Hjelm, PepsiCo's Cely Moreno & The Trade Desk's Ellen Mulryan

The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, Cely Moreno-Mosier, Sr Director of Omnichannel Marketing & Retail Media Partnerships at Pepsi…

00:45:51  |   Sat 18 May 2024
Media Spend Management with MIO Marketplaces' Sean Halter

Media Spend Management with MIO Marketplaces' Sean Halter

The CPG Guys are joined in this episode by Sean Halter, Founder & CEO of MIO marketplace,  your one stop shop for brand, agency and providers. With a concept of a 'campfire' meetup between CMO's, Age…

00:45:56  |   Wed 15 May 2024
Brand Revival with Eagle Foods' Cindy Blum

Brand Revival with Eagle Foods' Cindy Blum

The CPG Guys are joined in this episode by Cindy Blum, Vice President of Marketing at Eagle Family Foods,  a leading producer and marketer of canned sweetened condensed milk and evaporated milk produ…

00:53:52  |   Fri 26 Apr 2024
Wh-The-Tech with Nestlé Purina's Padma Hari & Maesa's Oshiya Savur

Wh-The-Tech with Nestlé Purina's Padma Hari & Maesa's Oshiya Savur

In this episode, the CPG Guys speak with Padma Hari, Chief Digital Officer at Nestlé Purina & Oshiya Savur, Chief Brand & Marketing Officer at Maesa. Both co-host the "Wh-The-Tech" podcast.

Subscribe …

01:02:24  |   Wed 24 Apr 2024
Cookieless Identity Resolution with Bridg’s Neil Murphy

Cookieless Identity Resolution with Bridg’s Neil Murphy

The CPG Guys are joined for this episode by Neil Murphy, Chief Revenue Officer at Bridg, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powe…

00:46:12  |   Sat 20 Apr 2024
Q1 2024 State of the Industry with Sri & PVSB

Q1 2024 State of the Industry with Sri & PVSB

Sri & PVSB use this episode to riff on the state of the omnichannel industry and current topics:

  1. What's the latest perspective on retail media with a new name for The Dome depot media? It just doesn’t…
00:49:40  |   Wed 17 Apr 2024
Modernizing In-Store Marketing With Grocery TV’s Marlow Nickell

Modernizing In-Store Marketing With Grocery TV’s Marlow Nickell

In this episode, the CPG Guys speak with Marlow Nickell, Co-Founder & CEO of Grocery TV, an in-store retail media network with over 21,000 displays in grocery stores across the U.S. and over 200 reta…

00:42:35  |   Sat 13 Apr 2024
Media & Merchandising Integration with Roundel’s Matt Drzewicki

Media & Merchandising Integration with Roundel’s Matt Drzewicki

In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation.

Follow Matt Drzewicki on LinkedIn at: https://www.l…

00:55:36  |   Wed 10 Apr 2024
Retail Media Operations  with iOPEX’s Naga Chakavarthy and Aperiam Ventures Joe Zawadzki

Retail Media Operations with iOPEX’s Naga Chakavarthy and Aperiam Ventures Joe Zawadzki

In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures.

This episode is sponsored by iOPEX

Follow Naga on LinkedIn …

00:58:58  |   Sat 06 Apr 2024
Standardization & Transparency in Retail Media with CVS Health's Parbinder Dhariwal

Standardization & Transparency in Retail Media with CVS Health's Parbinder Dhariwal

In this episode, the CPG Guys spoke with Parbinder Dhariwal, VP/CM of CVS Media Exchange, the Retail Media arm of CVS Health. This conversation transpired at RampUp, the data collaboration conference…

00:17:21  |   Mon 01 Apr 2024
Modern Trade Promotion Management With Vividly's Nikki McNeil

Modern Trade Promotion Management With Vividly's Nikki McNeil

The CPG Guys are joined in this episode by Nikki McNeil, the co-founder of Vividly to discuss a more modern approach to one of the thorniest issues facing the CPG industry today - trade spend managem…

00:40:16  |   Sat 30 Mar 2024
The Fundamentals of eCommerce with Jelmar's Valeria Shumaker

The Fundamentals of eCommerce with Jelmar's Valeria Shumaker

The CPG Guys are joined in this episode by Valeria Shumaker, Director of eCommerce at Jelmar LLC, manufacturer of CLR & Tarn-X brands.

Follow Valeria Shumaker on LinkedIn at:  https://www.linkedin.co…

00:47:15  |   Wed 27 Mar 2024
Shoptalk 2024 Recap

Shoptalk 2024 Recap

The CPG Guys are joined by Justin Honaman, Host of the ContentCast podcast and Head of Worldwide CPG & Retail Go-To-Market at Amazon Web Services as they recap the key themes discussed at the 2024 Sh…

00:56:03  |   Mon 25 Mar 2024
Disruptive Retail Media with Hy-Vee's Kayla Winstead

Disruptive Retail Media with Hy-Vee's Kayla Winstead

The CPG Guys are joined in this episode by Kayla Winstead, VP of Retail Media at Hy-Vee, the Iowa-based grocery retailer with over 280 large-format grocery stores in 8 states. Hy-Vee's Retail Media P…

00:54:42  |   Wed 20 Mar 2024
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