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The CPG Guys - Podcast

The CPG Guys

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

News Business Business News Marketing
Update frequency
every 3 days
Average duration
43 minutes
Episodes
526
Years Active
2020 - 2025
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Principles of Successful Leadership with Unilever's Vandana Khanna

Principles of Successful Leadership with Unilever's Vandana Khanna

The CPG Guys, Sri & PVSB, are joined in this episode by Vandana Khanna, Director of Digital Finance Transformation at Unilever.

Follow  Vandana Khanna on LinkedIn at:  https://www.linkedin.com/in/vand…

00:39:01  |   Wed 17 Nov 2021
Insights-Driven Growth Marketing with Amazon Fresh's Rose Jia

Insights-Driven Growth Marketing with Amazon Fresh's Rose Jia

The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Rose Jia, head of Growth Marketing for Amazon Fresh.

This is the second of a two part partnership episode seri…

00:35:47  |   Sat 13 Nov 2021
The CMO Suite with Connectivity Holdings' Sean Halter

The CMO Suite with Connectivity Holdings' Sean Halter

The CPG Guys, Sri & PVSB, are joined in this episode by Sean Halter, CEO of Connectivity Holdings, a media strategy investment company and host of the CMO Suite podcast.

Follow  Sean Halter on LinkedI…

00:53:19  |   Wed 10 Nov 2021
Augmented Reality for CPG/Retail with Eyekandy's Scott Lester

Augmented Reality for CPG/Retail with Eyekandy's Scott Lester

The CPG Guys, Sri & PVSB are joined in this episode by Scott Lester, the founder & Chairman of Eyekandy, the world's leading Augmented Reality (AR) Provider for commerce. Partnering with Brands and R…

00:48:42  |   Sat 06 Nov 2021
Scaling DTC into Omnichannel with Chomps Meat Snacks' Pete Maldonado & Stacey Hartnett

Scaling DTC into Omnichannel with Chomps Meat Snacks' Pete Maldonado & Stacey Hartnett

The CPG Guys, Sri & PVSB, are joined in this episode by Pete Maldonado the co-founder & CEO of Chomps & the Sr Director of eCommerce Stacey Hartnett. Chomps is a manufacturer of protein-packed meat s…

00:34:36  |   Wed 03 Nov 2021
Engaging Grocery Shoppers Through Digital Innovation with H-E-B's Ashwin Nathan

Engaging Grocery Shoppers Through Digital Innovation with H-E-B's Ashwin Nathan

The CPG Guys, Sri & PVSB, are joined in this episode by Ashwin Nathan, VP Head of Marketing and Advertising at H-E-B. Founded in 1905, H-E-B operates more than 400 stores in a number of formats and i…

01:01:43  |   Wed 27 Oct 2021
Influencing Likely Buyers at Scale with Cardlytics' Ross McNab

Influencing Likely Buyers at Scale with Cardlytics' Ross McNab

The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Ross McNab, President for North America Advertising at Cardlytics which partners with financial institutions …

00:33:53  |   Sat 23 Oct 2021
Accelerating Conversion Brand & Retail Sites Through Video Short Stories with Firework's Jeff Lucas

Accelerating Conversion Brand & Retail Sites Through Video Short Stories with Firework's Jeff Lucas

The CPG Guys, Sri & PVSB, are joined in this episode by Jeff Lucas, Chief Revenue Officer of Firework, a B2B interactive short form web story video platform for brands to engage and convert their web…

00:31:41  |   Wed 20 Oct 2021
Global Data Strategy & Value Creation with Mars’s Vidyotham Reddi

Global Data Strategy & Value Creation with Mars’s Vidyotham Reddi

The CPG Guys, Sri & PVSB, are joined in this episode by Vidyotham Reddi- Director of market intelligence and analytics at Mars and Sinan Gurman - SVP of data & analytics at WNS (Holdings) Limited (NY…

00:49:20  |   Sat 16 Oct 2021
FBA Aggregators with Boosted Commerce's Sarah Dajani

FBA Aggregators with Boosted Commerce's Sarah Dajani

The CPG Guys, Sri & PVSB, are joined in this episode by Sarah Dajani, VP of Operations at Boosted Commerce, a FBA (Fulfillment by Amazon) aggregator focused on accelerating the growth of beloved cons…

00:35:37  |   Wed 13 Oct 2021
Audacious Possibilities Through Data Analytics with Campbell's Maria Macuare

Audacious Possibilities Through Data Analytics with Campbell's Maria Macuare

The CPG Guys,  PVSB,  and Fresh 4 co-host Andrea Leigh are joined in this episode by CPG Chief Practice Officer of Fractal, Dipita Chakraborty and Maria Macuare, VP of data & analytics from Campbell …

00:54:33  |   Sat 09 Oct 2021
Secrets to Scaling Your eCommerce Brand with Mindful Marketing's Jordan West

Secrets to Scaling Your eCommerce Brand with Mindful Marketing's Jordan West

The CPG Guys, Sri & PVSB, are joined in this episode by Jordan West, CEO of Mindful Marketing and host of the popular "Secrets of Scaling Your eCommerce brand" podcast.

Follow  Jordan West on LinkedIn…

00:51:42  |   Wed 06 Oct 2021
Omnichannel Measurement & Diagnosis with NielsenIQ's Liz Buchanan & Harvey Ma

Omnichannel Measurement & Diagnosis with NielsenIQ's Liz Buchanan & Harvey Ma

The CPG Guys, Sri & PVSB, are joined in this episode by Liz Buchanan and Harvey Ma from NielsenIQ, the leader in providing the most complete, unbiased view of consumer behavior, globally.

NielsenIQ ha…

00:28:59  |   Sat 02 Oct 2021
Meaningful Consumer Relationships with Kimberly-Clark's Josh Blacksmith

Meaningful Consumer Relationships with Kimberly-Clark's Josh Blacksmith

The CPG Guys, Sri & PVSB, are joined in this episode by Josh Blacksmith, Senior Director of Global Consumer Relationships & Engagement at Kimberly-Clark, a manufacturer of household paper and persona…

00:39:39  |   Wed 29 Sep 2021
Retail Funnel Value Enhancement with PSignite’s Doug Miller & Alan Lindsay

Retail Funnel Value Enhancement with PSignite’s Doug Miller & Alan Lindsay

The CPG Guys, Sri & PVSB, are joined in this episode by Doug Miller CEO and Alan Lindsay VP of Product Management  at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Cl…

00:36:16  |   Sat 25 Sep 2021
The eCommerce Maturity Curve with Christina Vail

The eCommerce Maturity Curve with Christina Vail

The CPG Guys, Sri & PVSB, are joined in this episode by Christina Vail, Director of Client Strategy.

Follow Christina Vail on LinkedIn at: https://www.linkedin.com/in/christina-vail-0454ab65/

Chrstina …

00:33:17  |   Wed 22 Sep 2021
Retail Media Process Management with WNS's Seema Kashyap & Sinan Gurman

Retail Media Process Management with WNS's Seema Kashyap & Sinan Gurman

The CPG Guys, Sri & PVSB, are joined in this episode by Sinan Gurman - SVP of data & analytics, and Seema Kashyap - Director and practice leader of Marketing Analytics at WNU at WNS (Holdings) Limite…

00:40:05  |   Sat 18 Sep 2021
Social Media & CPG Brands with Facebook's Dave Sommer

Social Media & CPG Brands with Facebook's Dave Sommer

The CPG Guys, Sri & PVSB, are joined in this episode by Dave Sommer Director, CPG, Retail Partnerships, Shopper Marketing and eCommerce at Facebook. Founded in 2004, Facebook's mission is to give peo…

00:44:16  |   Wed 15 Sep 2021
Growing Brands Through Retail Media with Instacart's Seth Dallaire

Growing Brands Through Retail Media with Instacart's Seth Dallaire

The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Instacart,  the leading online grocery platform in North America. Instacart shoppers offer same-day…

00:52:16  |   Sat 11 Sep 2021
Improving Retail SEO Through Accurate Product Attributes with Foodspace's Ayo Oshinaike

Improving Retail SEO Through Accurate Product Attributes with Foodspace's Ayo Oshinaike

The CPG Guys, Sri & PVSB, are joined in this episode by Ayo Oshinaike, co-founder & CEO of Foodspace Technology, a SaaS solution that helps  brands get complete, accurate, and rich shopper-centric da…

00:33:57  |   Fri 10 Sep 2021
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