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The CPG Guys - Podcast

The CPG Guys

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

News Business Business News Marketing
Update frequency
every 3 days
Average duration
43 minutes
Episodes
526
Years Active
2020 - 2025
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Responsive Dynamic Personalization with Clorox's Patty Descamps & Aki's Risa Crandall

Responsive Dynamic Personalization with Clorox's Patty Descamps & Aki's Risa Crandall

The CPG Guys, Sri & PVSB, are joined in this episode by Patty Descamps, Associate Director of Customer Experience & Personalization at The Clorox Company and Risa Crandall, SVP CPG Strategy at Aki Te…

00:31:18  |   Sat 19 Mar 2022
3P Marketplace Mechanics with Walmart's Matthew Smith

3P Marketplace Mechanics with Walmart's Matthew Smith

The CPG Guys, PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3…

00:53:12  |   Mon 14 Mar 2022
Big Beauty Event Sampling with Walgreens Jennifer Volz & Brandshare’s Casey Nider

Big Beauty Event Sampling with Walgreens Jennifer Volz & Brandshare’s Casey Nider

The CPG Guys, PVSB and Sri are joined in this episode by Jennifer Volz, Senior Manager, Beauty Customer Care at Walgreens, the Retail Pharmacy USA Division of Walgreens Boots Alliance, a global leade…

00:27:56  |   Sat 12 Mar 2022
Driving Omnichannel Media ROI with Walmart Connect's Kara Rousseau

Driving Omnichannel Media ROI with Walmart Connect's Kara Rousseau

The CPG Guys, PVSB and Sri are joined in this episode by Kara Rousseau, VP, Head of Marketing at Walmart Connect, the closed loop omnichannel media business of America's largest retailer.

Follow Kara …

00:45:56  |   Wed 09 Mar 2022
Zero Party Data Capture at Scale with Jebbit's Tom Coburn

Zero Party Data Capture at Scale with Jebbit's Tom Coburn

The CPG Guys, PVSB and Sri are joined in this episode by Tom Coburn, co-founder & CEO of Jebbit which enables anyone to build and design fun, engaging quizzes and digital experiences with speed and c…

00:33:55  |   Sat 05 Mar 2022
Omnichannel Insights & Engagement with Amazon Ads' Ru Vallury

Omnichannel Insights & Engagement with Amazon Ads' Ru Vallury

The CPG Guys, PVSB and Sri are joined in this episode by Ru Vallury, Head of Grocery (Food & Snacks) at Amazon Ads, the omnichannel media arm of Amazon which helps brands reach audiences where they s…

00:37:42  |   Wed 02 Mar 2022
The State of Retail Media with Skai's Nich Weinheimer

The State of Retail Media with Skai's Nich Weinheimer

The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers inclu…

00:56:03  |   Sat 26 Feb 2022
Every Brand Needs to be a Media Company with Wakeup Water's Tyler Dooley

Every Brand Needs to be a Media Company with Wakeup Water's Tyler Dooley

The CPG Guys, PVSB and Sri are joined in this episode by Tyler Dooley, the founder & CEO of Wakeup Water, a purpose-driven health and wellness company that believes your happiness starts with what yo…

00:39:36  |   Wed 23 Feb 2022
Dynamic Data Usage in Advertising Performance with NCSolution's Patrick Roman Gut & Snowflake's Rosemary Hua

Dynamic Data Usage in Advertising Performance with NCSolution's Patrick Roman Gut & Snowflake's Rosemary Hua

The CPG Guys, PVSB and Sri are joined in this episode by Patrick Roman Gut, SVP of Head of Advertisers & Agency Sales at NCSolutions and Rosemary Hua, Global Head of Retail & CPG Go To Market at Snow…

00:45:22  |   Sat 19 Feb 2022
Advancing All Women with NextUp's Sarah Alter

Advancing All Women with NextUp's Sarah Alter

The CPG Guys, PVSB and Sri are joined in this episode by Sarah Alter, The President & CEO of NextUp, formerly known as Network of Executive Women, whose mission is to advance all women in business

Fol…

00:53:18  |   Wed 16 Feb 2022
Active Content Engine Driving SEO with Syndigo’s Mark Detelich & Pat Niersbach

Active Content Engine Driving SEO with Syndigo’s Mark Detelich & Pat Niersbach

The CPG Guys, PVSB and Sri are joined in this episode by Mark Detelich Chief Product Officer and Pat Niersbach SVP of Marketing at Syndigo, the first “active content engine” that enables its customer…

00:47:49  |   Sat 12 Feb 2022
Marketing to After-Hours Shoppers Through Retail Media with Gopuff’s Mike Harp

Marketing to After-Hours Shoppers Through Retail Media with Gopuff’s Mike Harp

The CPG Guys, PVSB and Sri are joined in this episode by Mike Harp, Head of Brand & Agency Partnerships at Gopuff, the go-to solution for immediate everyday needs, fulfilling customer orders in just …

00:45:08  |   Wed 09 Feb 2022
Marketing to Foodie

Marketing to Foodie "Localvores" with Here Here Market's Disha Gulati

The CPG Guys, PVSB are joined in this episode by Disha Gulati, Founder & CEO of Here Here Market, a hyper-local hospitality marketplace helping create memorable food and beverage experiences and cura…

00:50:30  |   Wed 02 Feb 2022
Retailer Preference Index with dunnhumby's Grant Steadman & Eric Karlson

Retailer Preference Index with dunnhumby's Grant Steadman & Eric Karlson

The CPG Guys, PVSB are joined in this episode by Grant Steadman, North America President & Eric Karlson, Director of Strategy & Insights at dunnhumby, the global leader in Customer Data Science, empo…

00:36:06  |   Mon 31 Jan 2022
Last Mile Adoption of Analytics with Tredence's Jason Villano & Kash Kasinarasimhan

Last Mile Adoption of Analytics with Tredence's Jason Villano & Kash Kasinarasimhan

The CPG Guys, PVSB and Sri are joined in this episode by Jason Villano, Global Head of CPG strategy, and Kash Kasinarasimhan, Principal for CPG Strategy at Tredence, a provider of AI consulting & adv…

00:43:40  |   Sat 29 Jan 2022
Building Equity & Prosperity Through Diversity Hiring with Hue's Fahad Khawaja

Building Equity & Prosperity Through Diversity Hiring with Hue's Fahad Khawaja

The CPG Guys, Sri & PVSB, are joined in this episode by Fahad Khawaja,  President & CMO of Hue, a social impact organization that exists to build equity and prosperity, for the health and wealth of o…

00:31:42  |   Wed 26 Jan 2022
CES & NRF Recap with Omnicom Commerce Group's Bryan Gildenberg

CES & NRF Recap with Omnicom Commerce Group's Bryan Gildenberg

The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group.

Bryan speaks with PVSB about key learnings from the 2022 CES and NRF Big Show events.

Follo…

00:49:52  |   Tue 25 Jan 2022
Kroger Precision Marketing with 84.51˚'s Nancy Winé

Kroger Precision Marketing with 84.51˚'s Nancy Winé

The CPG Guys, Sri & PVSB, are joined in this episode by Nancy Winé, VP of Advertising Sales for 84.51˚, a retail data science, insights and media company that helps the Kroger company, CPGs, agencies…

00:37:11  |   Sat 22 Jan 2022
Sustainable eCommerce Capabilities with Coca-Cola's Joe Davis

Sustainable eCommerce Capabilities with Coca-Cola's Joe Davis

The CPG Guys, Sri & PVSB, are joined in this episode by Joe Davis, VP North America eCommerce at The Coca-Cola Company, the world's most iconic brand and manufacturer of beverages loved by generation…

00:46:05  |   Wed 19 Jan 2022
Short Form Video And Live Streaming with Firework's Eva Wang

Short Form Video And Live Streaming with Firework's Eva Wang

The CPG Guys, Sri & PVSB, are joined in this episode by Eva Wang, head of Commerce & Partnerships at Firework, a B2B interactive short form web story livestreaming & video platform for brands to enga…

00:36:42  |   Mon 17 Jan 2022
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