The Cheat Code & Friends
Serial entrepreneurs and operators Justin Gray, Josh Wagner & Sean Kester combine decades of B2B and GTM expertise with unwavering honesty to unpack the latest news (fake or otherwise) on The Cheat Code & Friends Podcast. Combined with a rotating guest list of founders, practitioners and investors, the no-nonsense forum gathers fortnightly, holding court to translate headlines into reality and discuss the impact for early-stage businesses. The Cheat Code is just that, the trusted folks we look to for advice and insight, and we hope to bring the same to you.
- Update frequency
- every 8 days
- Average duration
- 39 minutes
- Episodes
- 71
- Years Active
- 2023 - 2025
Scott Albro on Why Building a Brand is Mission Critical for B2B Startups
In a crowded marketplace, where there are often numerous options for B2B solutions, a strong brand is a way to rise above the noise, establish credibility, and create lasting relationships with custo…
Natasha Vernier on Considerations Before Choosing a Co-Founder
Bringing on a co-founder – let alone selecting the right person – is a monumental decision for an entrepreneur. The appeal is there, especially knowing another leader would take some responsibilitie…
Derek Grant on Setting Expectations to Manage B2B Sales Teams
AdPipe’s Derek Grant has a long track record of success in sales and leading sales teams. He attributes this to his “cheat” – setting expectations and holding people accountable. Not only does settin…
Chris Moody on Unleashing the Power of High Value Offers
Inboxes are full. People aren’t picking up the phone. There’s noise everywhere. So, how do B2B startup leaders and sales professionals differentiate themselves in the marketplace and foster meaningfu…
Lauren Goldstein on Why Momentum is a Force Multiplier for B2B Success
According to Winning By Design’s Lauren Goldstein, maintaining momentum is a key driver of success in the B2B space. She’s so certain of this that harnessing momentum has become her own personal “che…
Liz Christo on Moving Beyond Vanity Metrics and Maximizing Customer Satisfaction
David Dulany on Building a Successful Outbound Sales Motion
Building an outbound sales motion is no easy feat. B2B startups and sales teams are faced with a tsunami of questions and decisions, such as when to deploy SDRs, whether to use a full cycle sales ap…
John-Henry Scherck on Building an Audience-Centric Content Strategy for B2B Business Growth
Jill Rowley on Becoming an Evangelist – and How B2B Founders Can Harness That Same Power
Ted Purcell on the Return of Relationship Selling
In today’s market, relationship selling has become a key driver of success. While digital tools and automation have dramatically sped up how business is conducted, the pace has led to saturation and …
Craig Rosenberg on the Power of Consistency and Referrals in Business
Strategic decisions. Consistent effort. Valuable connections. Intentional referrals. Building a successful business - and reputation - requires all these and more. The payoff is worth it, as these ta…