The Cheat Code & Friends

Today’s guest has worked in many bootstrapped B2B start-ups and VC-backed companies, starting in sales roles and moving into marketing roles. He’s on a mission to make sure every B2B marketing and sa…

Today’s guest is a seasoned partnership leader with experience in building and managing strategic alliances with top technology and service companies. Samantha Yarborough is the Chief Growth Officer,…

Today’s guest is a dynamic go-to-market leader who is passionate about partnerships. He's the Ted Lasso of business growth and a strong partner motion advocate. Judd Borakove is a Partner at Red Monk…

In this episode, Josh Wagner, Justin Gray, and Sean Kester discuss strategic business partnerships and how they can be built and leveraged for business growth. They highlight the importance of assess…

Today’s guest is an inspiring leader who has been a top performer at enterprise SaaS companies. She is the creator of the co-sell software category and she's also changing the flow of capital through…

Today’s guest brings a wealth of experience from nearly three decades working in the go-to-market world. Doug Landis is a Growth Partner at Emergence Capital. Doug joins Josh Wagner and guest host Se…

Today’s guest has run business-altering partnership programs for companies such as Terminus and Drift. Jason Yarborough is the Co-Founder of Arcadia and the Co-Host of the Friends With Benefits podca…

Welcome to Season 2 of The GTM Cheat Code Podcast! This season, we’re focusing on Go-To-Market partnerships. We're super excited to have an awesome stable of guests coming onto the show in season two…

Sangram Vajre’s career journey can be summed up in a few acronyms: MA (Marketing Automation), ABM (Account Based Marketing), and GTM (Go-to-Market). You may know him from Pardot, Terminus, Flip My Fu…

In the latest episode of The Cheat Code Podcast, hosts Justin Gray, Josh Wagner, and Sean Kester discuss what the fall of OpenView Partners means for Venture Capital and the startup world.

The trio …

Does success in B2B sales come down to having a natural aptitude for it or having the right training? According to Triple Session CEO Matt Doyon, this isn’t an either or question. It takes both. Matt…

In the latest episode of The Cheat Code Podcast, co-hosts Justin Gray, Josh Wagner and Sean Kester reconvene for their Partnership Series. They shed light on the role of knowledgeable B2B partners to…

In today’s fast-paced business environment, B2B leaders have their hands full navigating the complexities of team dynamics, role clarity, and personal growth. This is something Kevin OMalley knows a …

How important is authenticity to a person, to a business leader, to a brand? According to Katie Martell, it’s absolutely crucial. In this episode of The Cheat Code Podcast, co-hosts Josh Wagner and J…

In the fast-paced realm of B2B, partnerships have become a cornerstone for driving lasting growth and keeping customers happy. They swing open the doors to fresh markets and customer bases, injecting…

On this episode of The Cheat Code Podcast, co-hosts Justin Gray and Sean Kester welcome renowned sales influencer Gabrielle Blackwell to discuss her cheat: developing a playbook to operationalize car…

Since 2008, Scott Brinker has run the Chief Marketing Technologist blog, chiefmartec.com, to analyze topics at the intersection of marketing, technology, and management. Highly respected in the indus…

Having a solid mentorship network is a game-changer for B2B startup leaders today. Mentors can offer wisdom, fresh perspectives, constructive criticism and even emotional support. They can also help …

The VC world is hard to break into, but you can get your foot in the door with the right approach. Just ask David Paul, an entrepreneur who decided to pivot to venture capital. What he lacked in expe…