The Cheat Code & Friends

Join hosts Josh Wagner and Justin Gray for a conversation with Sei Suriyakumar, head of marketing at Superhuman, on making one plus one equal three. This means combining different efforts and initiat…

In this conversation, hosts Josh Wagner and Justin Gray chat with Joe Chernov, CMO at Pendo.io, on what he calls the streetlight effect in B2B marketing and the need to break free from the convention…

Andrea Lechner-Becker, a self-proclaimed, “recovering CMO” and published author, reads a lot and has rarely found a problem there isn’t already a book about. In this episode, she details a few of her…

In this conversation, hosts Josh Wagner and Justin Gray chat with Marco DePaulis, Director of Partnerships at Loop, on the power of co-marketing and partnerships in driving brand recognition and dema…

Join hosts Josh Wagner and Justin Gray for a conversation with Kelly Hopping, CMO of Demandbase, on being a business athlete. In this episode, Kelly emphasizes the importance of understanding the fin…

In this episode, hosts Josh Wagner and Sean Kester are joined by Steve Armenti, B2B Marketing VP, ex-Google, to discuss two angles of storytelling: how to storytell to the market and how to storytell…

In this episode, the hosts dive deep into the intersection of marketing and partnerships with a special focus on leveraging personal brand development as a powerful marketing cheat code. Greg shares …

Tune in as hosts Josh Wagner and Sean Kester sit down with Gauri Chawla, SVP of Alliances at Stibo Systems, to discuss the importance of messaging and value proposition in go-to-market strategies. Ga…

In this episode, Justin Zimmerman shares his go-to-market cheat code for successful partnership marketing through events. He emphasizes the power of leveraging LinkedIn influencers and creating “part…

Join hosts Josh Wagner and Justin Gray for a conversation with Chris Walker, CEO of Passetto, that dives deep into the essential elements of aligning marketing strategies with overall business succes…

Join hosts Josh Wagner and Justin Gray for a conversation with Mark Roberge, co-founder of Stage 2 Capital, on his insights and experiences with partnerships. In this episode, Mark emphasizes the imp…

Tune in as hosts Josh Wagner and Justin Gray sit down with Cory Snyder, Head of Partnerships at Teamwork.com. Cory brings 15+ years experience in creating, launching, accelerating and scaling partner…

Hosts Josh Wagner and Justin Gray sit down with Max Altschuler, General Partner at GTMfund. In this episode, Max shares insights on category creation, leveraging creative marketing tactics, and the i…

In this episode, hosts Josh Wagner and Justin Gray sit down with Joe Henderson, the current head of partnerships at ProsperOps. With over a decade of experience in the global partner ecosystem, Joe s…

In this episode, hosts Josh Wagner and Justin Gray dive into data-driven partnership strategies with Bob Moore, co-founder and CEO of Crossbeam. Bob shares insights on leveraging data exhaust to driv…

Rob Rebholz is the CEO and Co-Founder of Superglue, a VC-backed partner engagement platform for SaaS companies. Rob is also the Co-founder of Optilyz, Europe’s leading direct mail automation software…

Today’s guest is a pragmatic thinker, a first-principles type of Founder, and an endless source of dinosaur facts. Mac Reddin is the Founder of Commsor, the company behind Matcha.so and Bronto. Mac j…

This episode is a treasure trove for those looking to elevate their partnership capabilities, offering practical advice on overcoming common obstacles and tapping into the untapped potential of colla…

Amy Volas is the CEO of Avenue Talent Partners, Founder of Better Together with Amy Volas, and a Limited Partner of Stage 2 Capital. Amy joins Hosts Justin Gray and Josh Wagner to discuss why it is s…

Today’s guest is a seasoned sales leader and mentor who brings a no-fluff approach to doing what's necessary to build teams the right way. He’s spent the last 20 years building & scaling sales organi…