1. EachPod
EachPod
The Category Queen Show - Podcast

The Category Queen Show

For more information visit kinseymachos.com

Business Marketing Entrepreneurship Education How To
Update frequency
every 5 days
Average duration
26 minutes
Episodes
285
Years Active
2020 - 2024
Share to:
What To Do If Your Launch Flops

What To Do If Your Launch Flops

Launch setbacks are normal. When you know how to evaluate the data, learn how to carry the lessons over to the next launch, and make strategic decisions from a place of logic rather than emotion, you…

00:45:21  |   Tue 26 Sep 2023
3 Ways To Add More Leverage In Your Coaching Offer So You Can Grow Faster Without Burning Out

3 Ways To Add More Leverage In Your Coaching Offer So You Can Grow Faster Without Burning Out

When you know how to create leverage in your coaching programs you’ll be able to serve more clients, amplify your impact, and multiply your monthly earnings without adding to your workload or burning…

00:34:57  |   Tue 19 Sep 2023
The Evolution of Your Signature Program

The Evolution of Your Signature Program

Creating an irresistible signature program is a journey of refinement, experimentation, and evolution. If you want to build global awareness around a signature program that has the ability to create …

00:33:45  |   Tue 12 Sep 2023
Which Coaching Model Is Better: Cohort Or Evergreen?

Which Coaching Model Is Better: Cohort Or Evergreen?

In this episode, I dive deep into the dynamics of the most common coaching program structures, specifically focusing on Cohort-based versus Evergreen models. If you're a coach, an educator, or a prac…

00:44:44  |   Tue 05 Sep 2023
How to Create Urgency to Get People to Buy Now (Versus Later)

How to Create Urgency to Get People to Buy Now (Versus Later)

Urgency in marketing creates motivation to buy. When you do this well, you’ll be able to break through the noise of today's saturated markets and capture the attention of consumers who might otherwis…

00:37:35  |   Tue 29 Aug 2023
How to Create More Wealth, Live An Abundant Life, & Turn Your Idea Into A Million Dollar Empire with Dr. Stephanie Wigner

How to Create More Wealth, Live An Abundant Life, & Turn Your Idea Into A Million Dollar Empire with Dr. Stephanie Wigner

If you desire to bring more wealth and abundance into your life, this episode will help you unlock your next level of success in such an expansive way. 

Dr. Stephanie Wigner is a multiple seven-figure…

00:47:47  |   Tue 22 Aug 2023
Rethink Group Coaching & Create Scalable Offers Your Clients Love

Rethink Group Coaching & Create Scalable Offers Your Clients Love

Picture this: a coaching approach that's not about cloning other experts in the industry but about crafting a tailored solution to the burning question— how can I amplify my clients’ results without …

00:29:21  |   Tue 15 Aug 2023
MVP: What It Means To Go All In

MVP: What It Means To Go All In

Are you really “all in”? We hear this a lot from our audience, but the majority of people who say they’re ALL IN usually demonstrate the behaviors of dabblers. Tune in this week as we talk about the …

00:14:03  |   Tue 08 Aug 2023
MVP: Using The Commitment Ladder To Call Your Audience To Action

MVP: Using The Commitment Ladder To Call Your Audience To Action

The call-to-action is one of the most important pieces of content marketing. If done well, you can use them to activate lurkers, convert leads into clients, and create a loyal, engaged audience. When…

00:17:54  |   Tue 01 Aug 2023
MVP: Why Educational Content Could Be Keeping People From Hiring You

MVP: Why Educational Content Could Be Keeping People From Hiring You

In this episode, Kinsey teaches us how to properly use educational content. We need to make sure we are not giving our possible clients everything they need so they don't want to hire us. Learn how t…

00:17:59  |   Tue 25 Jul 2023
How To Scale Your Signature Offer (without sacrificing your client’s Results)

How To Scale Your Signature Offer (without sacrificing your client’s Results)

If you have a signature service or program consistently attracting and enrolling clients, but it means that you or your team are working longer hours to fulfill that demand, this conversation is for …

00:43:31  |   Fri 21 Jul 2023
4 Signs You’re Ready To Scale Your Coaching Business

4 Signs You’re Ready To Scale Your Coaching Business

Whether you think you’re ready for the next level or not, your business is giving you the exact signs you need to determine where your focus should be. 

I want to empower you to step into the “CEO Rol…

00:44:41  |   Tue 18 Jul 2023
Growing vs. Scaling

Growing vs. Scaling

Growing a business and scaling a business are two concepts that are being widely misused and interchanged with one another and it’s leading many coaches and consultants down a path of frustration, co…

00:27:54  |   Fri 14 Jul 2023
Overcoming Adversity, Becoming Unemployable, and Building A Powerful Personal Brand With Bijal Patel

Overcoming Adversity, Becoming Unemployable, and Building A Powerful Personal Brand With Bijal Patel

Bijal Patel, Founder and CEO of LAUNCH, shares the challenges and triumphs she experienced while transitioning from a successful corporate interior designer to a renowned world-class brand strategist…

00:44:44  |   Tue 11 Jul 2023
CATEGORY-OF-ONE PT III: Crafting Your Category Message

CATEGORY-OF-ONE PT III: Crafting Your Category Message

Knowing your “niche” isn’t good enough if you want to rise to the top and be recognized as your industry's Go-To expert. 

In this episode, we talk about the core elements of a well-defined marketing m…

01:09:49  |   Fri 07 Jul 2023
CATEGORY-OF-ONE PT II: How To Discover Your Unique Value

CATEGORY-OF-ONE PT II: How To Discover Your Unique Value

If you struggle to articulate your expertise in a way that’s unique and different from the rest of the industry, this episode will change everything for you. 

Discover the highest level of value you c…

01:07:28  |   Tue 04 Jul 2023
CATEGORY-OF-ONE PT I: How To Identify Your Most Profitable Niche

CATEGORY-OF-ONE PT I: How To Identify Your Most Profitable Niche

Learn how to identify emerging trends, uncover the biggest opportunities in the market, and access untapped potential within yourself and the industry to amplify your success in the coaching industry…

01:19:57  |   Fri 30 Jun 2023
How To Dominate Your Niche

How To Dominate Your Niche

If you’re ready to stand out in a crowded industry and become the go-to choice for your best-match clients, this episode will help you develop and refine your niche so you can get in front of the rig…

00:29:31  |   Tue 27 Jun 2023
Creating An Evergreen Content Machine

Creating An Evergreen Content Machine

Unlock the full potential of your content by utilizing a powerful system that consistently attracts and engages your best-match clients on repeat. If you don't understand how your content influences …

00:28:25  |   Fri 23 Jun 2023
Content That Converts: 3 Things That Are Working Right Now

Content That Converts: 3 Things That Are Working Right Now

What happens when you combine a rapidly evolving industry with an economic downturn? A mighty explosion of confusion, overwhelm, and frustration for online business owners. 

If you’re feeling like you…

00:30:13  |   Tue 20 Jun 2023
Disclaimer: The podcast and artwork embedded on this page are the property of Kinsey Machos. This content is not affiliated with or endorsed by eachpod.com.