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The Campaign for creativity issue of the magazine has landed with deep dives into NFTs in advertising, creativity in conflict and Mother's new chief creative officer Felix Richter. Campaign's UK edit…
As the industry grapples with how to bring staff back to the office in a new 'hybrid working' world, Adam&Eve DDB have come up with a policy that asks staff to be in the office four days a week – of …
Advertising Association president and Tesco chief customer officer Alessandra Bellini says the biggest issue facing the industry is a talent crisis.
In this special episode from Campaign’s Media 360 …
At the end of April Campaign broke the news WPP was planning to merge its Essence and MediaCom agencies. The network will employ a combined 10,000 people across 125 offices around the world and manag…
Only nine weeks ago, creative agency Banda was cracking on with agency work, from the sanctity of their Kyiv-based studio. Sadly, all that has changed when the country was invaded by Russia sparking …
Campaign media editor Arvind Hickman is joined by UK editor Maisie McCabe and premium content editor Nicola Merrifield to discuss the Campaign’s school reports for the class of 2021. The podcast expl…
Ageism in advertising has been a problem for many years. In fact, adland has been talking about the commercial importance of targeting the over 50s but, in reality, has ignored the problem.
Older adul…
As Russia wages war in Ukraine, the Campaign podcast takes a look at how the advertising industry is supporting staff in the region and whether brands in the UK should pull advertising against news c…
Greg Paull, founder and principal of R3 Worldwide, and Tracey Barber, global chief marketing officer of Havas Creative Group, join Campaign's media editor Arvind Hickman to discuss agency new busines…
More than $500 million was invested into virtual properties on what is known as the metaverse last year, while millions more has been poured into VR films. And brands are increasingly clamouring to g…
Influencer marketing has become an important part of the mix with estimates that brands could spend around $15 billion on it this year. But as budgets have grown, so too has scrutiny over a sector th…
Senior marketers and creative chiefs talk about what inspires them and some of the major industry issues to look out for in 2022. Featuring: TUI’s group brand and content director Toby Horry, Co-op c…
In our second Christmas special, we run the rule over Christmas ads from some of the biggest brands, including McDonald’s, Coca-Cola, Waitrose, Aldi, O2, Sainsbury’s and Tesco. Campaign senior report…
Advertising has always been focused on getting people to the front door of a business, but with creativity in decline and the media continuing to fragment, is adland too focused on just getting peopl…
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Why VCCP’s academy launch in Stoke should be embraced in the war for talent and diversity. Also covered are the Media Week Awards, in-housing and creativity, as well as ads from Burberry, Barclaycard…