The Campaign Podcast

The darker side of agency life reveals that burnout is still an issue in advertising. Adland is infamously known for late night calls, weekend pitch prep and a culture of long working hours being the…

Live experiences couldn't get more real. They provide consumers with a tangible connection to a brand. But in an era of declining third spaces, consumers need to be wowed if they are to venture out t…

Women in creative leadership roles have been leaving adland. The IPA Census reported a decline in both of the last two years, down from 30% in 2022 to 25.6% in 2024. On top of this, the Census report…

Last week, the greats of UK media gathered in London to celebrate the Campaign Media Awards 2025. The coveted Commercial Team of the Year award went to LADbible while Spark Foundry’s Mondelez Team to…

In February this year, the UK government published a consultation on AI, proposing a change to current copyright legislation. It would allow tech companies to use creative works including film, TV an…

What links McDonald's "Iconic needs no explanation" by Leo Burnett, KFC's gravy take over of the BFI and Kellogg's "See you in the morning" also by Leo Burnett? These three ads are the latest in a li…

Campaign's Agency of the Year Awards took place last week celebrating the best shops in adland across creative, media, independent, customer engagement, start-up and more.

This episode chats to three …

Principal-based media buying, which includes inventory media and proprietary media, has become a key practice for large agency groups, but it remains opaque, with finance trails and pricing structure…

Campaign has released its biggest project of the year, reviewing and marking the top 92 agencies in the UK for Campaign's 2025 School Reports, in partnership with Nielsen.

In this episode, Campaign's …

"There is an unofficial reason why pre-testing is so popular, and that's that clients work in very complex organisations with lots of stakeholders," says Martin Beverley, former chief strategy office…

"Unprecedented","furlough" and "bubbles" are a few of the words that are reminiscent of 2020. On 23rd March five years ago, the UK prime Minister Boris Johnson announced that the UK was entering a lo…

Holding company solutions are on the rise, particularly for large clients whose spend is in the £100 millions. 

Publicis Flame is the latest to ignite, created after Santander appointed Publicis Group…

One would think that the answer to "what is Group M?" would be a short one, but after many changes, mergers, shuffles and dissolutions at WPP's media arm in the last 12 months, the answer is not so.

G…

The advertising industry accounts for 3% to 4% of global emissions, twice that of the aviation industry, found research from the IAB. Is it truly making an effort to reduce its impact on the environm…

In this bonus episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, is joined by Maisie McCabe, Campaign’s UK editor, to discuss the ads that aired th…

When a new boss steps in to lead an agency, they must weigh up how much they change the business and how much the business changes them.

Conrad Persons, president of Grey London, who joins the podcast…

As we approach Covid's five year anniversary, much has changed about the world of work and where we do it.

After WPP's chief executive Mark Read announced that the holding company will be mandating fo…

Sneezing, coughing and catching a cold from the other side of the Atlantic might be this year's theme for UK advertisers.

In this episode of The Campaign Podcast, host and tech editor Lucy Shelley is …

"It's time to ditch the 'R' word," said Nik Wheatley last year in an article on Campaign that exposed the regional divide that exists in adland, and the danger of categorising everywhere outside of L…

At Campaign's Year Ahead Breakfast Briefing this Tuesday 14 January, industry leaders took to the stage to give their predictions, concerns and excitement for 2025.

This bonus episode includes the fin…