The Business of Content with Simon Owens

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It’s incredibly difficult to convert your audience from free readers/viewers/listeners into paying subscribers. In thi…

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In terms of career advancement, Brandi Kruse was at the top of her game. As a TV news correspondent in the large media market of Seattle, she was pai…

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Over the past decade, several major media companies have invested in building out their data journalism operations. ABC News has FiveThirtyEight, Th…

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If you’re aware of Morning Brew, it’s probably because of its daily business newsletter. Since its founding in 2015 b…

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If there’s one thing Twitter’s known for, it’s character limits. It famously only allowed 140 of them and then later expanded to 280. …

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When Nick Meacham first joined SportsPro in 2010, it mainly existed as a B2B print magazine that monetized through advertising. The editorial st…

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During their combined 20 years at The Wall Street Journal, Bradley Hope and Tom Wright covered some of the most momentous stories to hit the fi…

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When everyday people hear about space-related news, it’s usually in association with an organization like NASA or SpaceX. But while Elon Musk is great a…

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There were a lot of media companies that were vulnerable to the pandemic shutdown, but perhaps none more so than Pop Up Magazine. Not only was its content delivered …

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David Kushner had the kind of mainstream success that most writers dream of. His writing regularly appeared in glossy print magazines like W…

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When Patrick Trousdale launched his newsletter The Daily Upside in 2019, he didn’t have much of a personal brand to build from. In fact, e…

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When Adam White graduated from the University of Miami in 2017, he had every intention of getting a job in sports administration. In fact,…

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Pat Walls’s most successful startup to date was born in the wake of a previous failed startup. Back in 2016 he and a couple other…

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When it comes to coverage of the tech sector, few publications can match the journalistic heft of The Information. Launched by former Wall Street Jo…

After graduating from Harvard Law School in the early 2000s, Maria Brito was poised to have a successful career as a corporate lawyer. There was just one catch: she hated practicing corporate law.

In…

As a CBS reporter in Los Angeles, Erica Mandy had a thriving career ahead of her in TV news. But in 2017 she quit her job and launched her own daily news podcast. It’s called The Newsworthy, and ever…

In 2014, Owen Walker faced a predicament. He was a sports scientist at a professional football club, and his manager asked him if they should buy expensive wearable technology that would help with th…

Over the past few years, dozens of star journalists at mainstream media outlets announced that they were quitting their jobs to launch their own ventures, usually on platforms like Substack. As a res…

For the past decade, publishers have utilized metered paywalls to grow their subscription businesses. Under that model, a reader gets to view a certain number of free articles before a paywall pops u…