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The Business of Content with Simon Owens - Podcast

The Business of Content with Simon Owens

The show about how publishers create, distribute, and monetize their digital content.

Technology Media News Marketing News Commentary
Update frequency
every 8 days
Average duration
41 minutes
Episodes
246
Years Active
2018 - 2025
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This site built a huge audience by mining legal documents from government websites

This site built a huge audience by mining legal documents from government websites

There’s a common misperception that many non-lawyers have about how legal contracts are written. Most people probably assume that a lawyer writes each contract from scratch, but in reality the lawyer…

00:53:38  |   Mon 25 Jan 2021
His site covering streaming TV attracts millions of visitors a month

His site covering streaming TV attracts millions of visitors a month

Over the past year, dozens of writers have left their mainstream media jobs to launch their own standalone newsletters and publications. In almost every case, the writer monetized his content through…

00:41:18  |   Sun 17 Jan 2021
How much this podcast grew in 2020

How much this podcast grew in 2020

Subscribe to my newsletter: https://simonowens.substack.com/

00:06:32  |   Thu 07 Jan 2021
He created a finance-focused newsletter that has 1 million subscribers

He created a finance-focused newsletter that has 1 million subscribers

Max Rofagha didn’t have a background in media prior to launching Finimize. He also didn’t have a background in finance for that matter. It was while conducting research on how to manage his own inves…

00:43:04  |   Thu 17 Dec 2020
He's building a media empire in Sweden around explainer journalism

He's building a media empire in Sweden around explainer journalism

Per Grankvist had the kind of media career most journalists only dream of. He was a high-profile columnist for a leading newspaper and a regular face on one of Sweden’s top broadcast networks. But ov…

00:29:39  |   Wed 09 Dec 2020
How MEL Magazine reimagined the men's magazine for the 21st century

How MEL Magazine reimagined the men's magazine for the 21st century

Peruse a newsstand full of men’s magazines and you’ll probably notice a few common themes. The cover either features a bikini model or a suit-clad male celebrity. Inside, you’ll find stories meant to…

00:43:19  |   Mon 30 Nov 2020
This gadget reviewer amassed 89 million views on YouTube

This gadget reviewer amassed 89 million views on YouTube

Lon Seidman didn’t launch on YouTube with the goal of becoming a top gadget reviewer. In fact, he stumbled upon that aspect of his career while struggling to run a video local news startup in Connect…

00:54:22  |   Thu 19 Nov 2020
He's building a media empire around the data center industry

He's building a media empire around the data center industry

If you had to make a list of technologies that are most important to the average person’s day-to-day life, data centers would sit near the top of that list, and yet chances are you know very little a…

00:43:40  |   Thu 12 Nov 2020
He's helping former Deadspin writers build a media outlet

He's helping former Deadspin writers build a media outlet

Back in late 2019, nearly all the writers for the beloved sports site Deadspin resigned en masse after butting heads with the private equity executives who owned the website.

After they left, there w…

00:54:45  |   Fri 06 Nov 2020
She turned her crafts blog into a trade association

She turned her crafts blog into a trade association

Abby Glassenberg runs a trade association called the Craft Industry Alliance. It has over 1,600 paying members who work in the arts and crafts industry. It hosts conferences, schedules networking eve…

00:44:46  |   Fri 30 Oct 2020
This 45-year-old Indian comedian has 14 million views on TikTok

This 45-year-old Indian comedian has 14 million views on TikTok

In just about every article about TikTok, it’s portrayed as a video repository created by and for teens. Indeed, nearly every single one of its top-earning creators are under the age of 20, and polls…

00:44:32  |   Thu 22 Oct 2020
How Serial Box is bringing back serialized fiction

How Serial Box is bringing back serialized fiction

If you traveled back in time 100 years and perused your average newsstand, you’d find dozens of magazines that published serialized fiction. Millions of subscribers eagerly awaited new installments f…

00:35:25  |   Mon 12 Oct 2020
She left her job at Fortune Magazine to launch a paid newsletter

She left her job at Fortune Magazine to launch a paid newsletter

Polina Marinova had the kind of media career that many journalists dream of. After a brief stint at a media startup, she landed a job at Fortune Magazine and eventually got the role of head writer fo…

00:35:36  |   Thu 01 Oct 2020
Lessons learned from running a paid newsletter

Lessons learned from running a paid newsletter

My newsletter: https://simonowens.substack.com/

So the format to this podcast is pretty straightforward and consistent. I bring on a media entrepreneur or executive and interview them about their cra…

00:17:15  |   Thu 24 Sep 2020
This podcast host charges his listeners money to text him

This podcast host charges his listeners money to text him

With the journalism industry in freefall, there’s a good chance that your local newspaper is experimenting with some kind of digital subscription offering. In many cases, this involves some kind of m…

00:45:25  |   Tue 15 Sep 2020
Her wedding news website grew into a thriving media company

Her wedding news website grew into a thriving media company

When Naoise McNally and her business partner launched One Fab Day, neither of them had any experience working for a media company. Naoise didn’t even have much knowledge of the wedding industry outsi…

00:35:02  |   Fri 04 Sep 2020
He's building a media empire around the freight industry

He's building a media empire around the freight industry

Quick question: how big do you think the global freight industry is? If your guess is in the billions, then you’re aiming too low. According to some estimates, global logistics generate somewhere in …

01:00:58  |   Fri 28 Aug 2020
His running-focused newsletter has 800 paying subscribers

His running-focused newsletter has 800 paying subscribers

When Terrell Johnson launched on Substack, he had no intention of rolling out a paid newsletter. He was just trying to escape Mailchimp’s expensive fees and liked that Substack would send his newslet…

00:41:23  |   Fri 21 Aug 2020
His creator-focused newsletter has over 25,000 subscribers

His creator-focused newsletter has over 25,000 subscribers

Josh Spector was blogging before most people even knew what a blog was. Over the span of a decade, he started and abandoned several of them, often before they had a chance to amass much of an audienc…

01:00:53  |   Tue 11 Aug 2020
He generates a six-figure income through Patreon and Substack

He generates a six-figure income through Patreon and Substack

A year ago, Jesse Singal had a very traditional freelance writing career. When he wasn’t working on his book, he’d write articles for places like The Atlantic and New York magazine. The mixture of bo…

00:40:43  |   Mon 27 Jul 2020
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