The Business of Content with Simon Owens

There’s this common saying you hear in academia: those who can’t do, teach. But that axiom certainly doesn’t apply to Jeremy Caplan. Not only did he have a decade of reporting experience before he st…

It’s not very easy to find online coverage of the gun industry that isn’t hyper polarized. The issue is dominated by a mix of NRA members and gun control activists, and even the traditional media doe…

While paid subscription models have been all the rage for the last decade, more and more creators are turning to online courses as a way to monetize their audiences. Their evergreen nature makes them…

Let’s say you have a pile of money you’re sitting on and you want to invest it. If you decide to invest it in stocks, then it’s incredibly easy to track the value of your investment on a minute by mi…

Historically, foreign correspondents haven’t been the type of journalists who break major news stories in the countries they cover. That’s because they’re typically not as well sourced as the local r…

Before the major social platforms launch a new product, they’ll often run small experiments within a subset of their users to test it out. More often than not, the first person to spot these new prod…

We live in an era where every company is expected to operate as a media company and every business executive is expected to produce thought leadership content. Newsletters and blogs have become cruci…

When it comes to disruption, few industries have experienced as much upheaval over the past 20 years as the music industry. The lucrative CD era ended with the rise of Napster piracy, and the introdu…

By the time Emanuel Cinca launched his Stacked Marketer newsletter around five years ago, he already had a successful affiliate marketing business, but that business was largely dependent on the whim…

When it comes to distinctive newspaper designs, the print edition of The Financial Times stands out. The 135-year-old publication is instantly recognizable for its salmon pink paper, and it’s become …

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As the media industry focuses on revenue diversification, more and more publishers are venturing into live events — both virtual and in-person…

While podcasting has been around since the mid-aughts, it’s only within the last half decade that the industry started generating significant revenue, finally crossing $1 billion in 2021. And until r…

If you read articles about the state of local news, you’ll come away with a pretty pessimistic view of the industry. But while legacy newspapers have certainly faced a steep decline, there’s a burgeo…

B2B used to be the least sexy space in media, but in the last decade we’ve seen a new crop of B2B media companies that are proving to be far more innovative than their B2C peers. Recently, I convened…

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Matt Brown didn’t set off to build his own solo newsletter business, but he fell into it after taking a buyout at Vox Media sports site SB Nation during the hei…

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When the media outlet Roca News launched in the year 2020, it started creating just about every kind of content you can imagine. There was a newslet…

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You’ve probably noticed that true crime is having a bit of a moment right now. Podcasts dedicated to the genre dominate the charts, and every week th…

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Louie Woodall knows his way around a financial disclosure document. Since graduating college, he’s worked for several …

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The podcast industry is around 17 years old, and Libsyn was among the first companies launched to service that industry. For most of that time, it …

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When Boye Fajinmi started hosting parties with a few of his friends, he had no idea that it would become a sprawling events and media com…