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The Art of Longevity - Podcast

The Art of Longevity

Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today's music business? From the artist's point of view. 

The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.

Creativity Careers Music Commentary Music Interviews Music History Music
Update frequency
every 17 days
Average duration
53 minutes
Episodes
86
Years Active
2019 - 2025
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The Art of Longevity Season 4, Episode 3: Norah Jones

The Art of Longevity Season 4, Episode 3: Norah Jones

After her fourth album The Fall in 2009 proved to be a departure from the well known blend of blues-jazz-country-pop, Norah Jones received a fan letter:

“After I made The Fall, I received the sweetest…

00:48:22  |   Tue 03 May 2022
The Art of Longevity Season 4, Episode 2: Belle and Sebastian, with Stuart Murdoch

The Art of Longevity Season 4, Episode 2: Belle and Sebastian, with Stuart Murdoch

If all music artists of longevity have a good book in them, then Belle and Sebastian are more bookish than most - something that’s always been present in the band’s lyrics of course - wry observation…

00:48:52  |   Sun 24 Apr 2022
The Art of Longevity Season 4, Episode 1: Teenage Fanclub

The Art of Longevity Season 4, Episode 1: Teenage Fanclub

When Teenage Fanclub formed in 1989, times were unusual in music, and not in a good way. It was pre-grunge, pre-Britpop and the charts were still in the grip of mass-produced pop (much of it naff) as…

00:57:23  |   Mon 18 Apr 2022
The Art of Longevity Season 3, Episode 7: Steve Mason

The Art of Longevity Season 3, Episode 7: Steve Mason

Steve Mason first made his name as one quarter (and the frontman of) the Beta Band, one of the most critically lauded acts of the late 1990s. They mixed disparate genres like hip-hop, folk, dub, hous…

00:58:10  |   Sat 12 Mar 2022
The Art of Longevity Season 3, Episode 6: The Wombats

The Art of Longevity Season 3, Episode 6: The Wombats

The Wombats have defied all UK press scepticism (and cynicism) to become one of the country’s biggest indie pop bands. Big streaming audiences, huge social media followings and a multi-generational f…

00:57:08  |   Fri 04 Mar 2022
The Art of Longevity Season 3, Episode 5: Sea Power, with Yan

The Art of Longevity Season 3, Episode 5: Sea Power, with Yan

In a warm and whimsical conversation with Yan (Scott Wilkinson) of Sea Power, I learned to appreciate just what this unique band has achieved. With the recent name change, I might suggest the band we…

00:41:42  |   Thu 24 Feb 2022
The Art of Longevity Season 3, Episode 4: Tears For Fears

The Art of Longevity Season 3, Episode 4: Tears For Fears

From the earliest beginnings of 1983’s The Hurting to the band’s huge 1985 LP Songs From The Big Chair, Tears For Fears songs captured sadness, ambition, pain - confessional levels of emotional hones…

00:43:51  |   Fri 18 Feb 2022
The Art of Longevity Season 3, Episode 3: Spoon, with Britt Daniel

The Art of Longevity Season 3, Episode 3: Spoon, with Britt Daniel

After the release of a ‘best of’ collection Everything Hits at Once in 2019, Spoon are back at long last with brand new material - the album Lucifer On The Sofa - a raw, rollicking rock album (comple…

00:40:46  |   Fri 11 Feb 2022
The Art of Longevity Season 3, Episode 2: Feeder

The Art of Longevity Season 3, Episode 2: Feeder

When it comes to longevity, Feeder keeps coming back around, and the guitar-rock scene is all the better for it. It was back in January 2001 that “Buck Rogers” reached number five on the UK chart (th…

01:06:56  |   Tue 11 Jan 2022
The Art of Longevity Season 3, Episode 1: Suzanne Vega

The Art of Longevity Season 3, Episode 1: Suzanne Vega

When Suzanne Vega played a short residency at New York’s exclusive, super high-end Cafe Carlisle in 2019 (for the second time in her career) she wanted to put on a show, something special:

“I thought,…

00:41:42  |   Fri 17 Dec 2021
The Art of Longevity Season 2, Episode 6: Portico Quartet

The Art of Longevity Season 2, Episode 6: Portico Quartet

Discovering a band all to yourself is the best type of music discovery there is. One day in the mid 2000s as my wife and I wandered along London’s South Bank, we were stopped in our tracks by music t…

00:40:07  |   Thu 21 Oct 2021
The Art of Longevity Season 2, Episode 5: Mew

The Art of Longevity Season 2, Episode 5: Mew

If one of the secrets to longevity in the music industry is simply taking your time, then Danish alternative rock band Mew are grand masters. Formed in 1995, the band took eight years before a major …

00:41:18  |   Thu 07 Oct 2021
The Art of Longevity Season 2, Episode 4: Los Lobos

The Art of Longevity Season 2, Episode 4: Los Lobos

When I sat down with Steve Berlin, the Los Lobos sax player and de facto spokesperson, I was a little more than intrigued. To most people around the world - outside of North America anyways - Los Lob…

01:00:28  |   Fri 17 Sep 2021
The Art of Longevity Season 2, Episode 3: Fink

The Art of Longevity Season 2, Episode 3: Fink

On The Art of Longevity, Fin Greenhall explained the ideas behind Fink's new project IIUII: an acoustic retrospective of some of the band's (and fans) favourite, biggest songs. 

“I’m a better singer n…

01:09:06  |   Mon 30 Aug 2021
The Art of Longevity Season 2, Episode 2: Barenaked Ladies

The Art of Longevity Season 2, Episode 2: Barenaked Ladies

Is it possible to make your best record 33 years into a career? That’s what may just have happened with Canadian legends Barenaked Ladies and their 2021 release Detour De Force. The album covers most…

00:54:43  |   Fri 13 Aug 2021
The Art of Longevity Season 2, Episode 1: KT Tunstall

The Art of Longevity Season 2, Episode 1: KT Tunstall

On the Art of Longevity Series II, Episode One, KT Tunstall tells me that albums can feel like a ‘flash in the pan’ despite all the work that goes into them. But albums like Wax (her latest, from 201…

00:47:38  |   Tue 27 Jul 2021
The Art of Longevity Episode 7: The Coral, with James Skelly

The Art of Longevity Episode 7: The Coral, with James Skelly

The Coral is a band revered on the music scene - a real artist’s band. They are very accomplished musicians who first got together at school in the small Wirral town of Hoylake. The band members bond…

00:51:36  |   Sat 26 Jun 2021
The Art of Longevity Episode 6: Maximo Park, with Paul Smith

The Art of Longevity Episode 6: Maximo Park, with Paul Smith

Music critics have tried to classify the music made by North East England’s Maximo Park for the past two decades, eventually converging on the term ‘art pop’. Yet Paul Smith, the band’s singer and ma…

01:09:09  |   Fri 25 Jun 2021
The Art of Longevity Episode 5: James, with Tim Booth

The Art of Longevity Episode 5: James, with Tim Booth

When you’ve been getting away with it as a seven piece band for nearly four decades, with 22 albums behind you - something’s got to give when it comes to longevity. Especially when, in the case of Ja…

01:02:18  |   Sun 13 Jun 2021
The Art of Longevity Episode 4: Gary Numan

The Art of Longevity Episode 4: Gary Numan

Success came relatively quickly to Gary Numan, when his single ‘Are ‘Friends’ Electric?’ rose to the top of the UK charts in May 1979. Without a chorus and clocking in at nearly five and a half minut…

01:02:56  |   Mon 10 May 2021
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