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The Art of Longevity - Podcast

The Art of Longevity

Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today's music business? From the artist's point of view. 

The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.

Creativity Careers Music Commentary Music Interviews Music History Music
Update frequency
every 17 days
Average duration
53 minutes
Episodes
86
Years Active
2019 - 2025
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The Art of Longevity Season 12, Episode 6: Suede (Revisited)

The Art of Longevity Season 12, Episode 6: Suede (Revisited)

“I don't know where I'm going from here, but I promise it won't be boring.” Those words were spoken at one time by David Bowie, and thus are gospel to us here on The Art of Longevity podcast. Fortuna…

00:56:15  |   Wed 06 Aug 2025
The Art of Longevity Season 12, Episode 5: Tom Odell

The Art of Longevity Season 12, Episode 5: Tom Odell

Now well over a decade in the music industry, Tom Odell is motoring through a successful second phase as an independent artist. His recent albums have leaned into more introspective, personal materia…

00:55:41  |   Fri 25 Jul 2025
The Art of Longevity Season 12, Episode 4: Amy Macdonald

The Art of Longevity Season 12, Episode 4: Amy Macdonald

Singer-songwriter Amy MacDonald has never been one to chase trends - an impressive show of resistance for an artist whose music journey began with teenage stardom (the streaming monster hit “This Is …

00:54:19  |   Sat 19 Jul 2025
The Art of Longevity Season 12, Episode 3: Turin Brakes - revisited

The Art of Longevity Season 12, Episode 3: Turin Brakes - revisited

In the intervening four years since Olly Knights first joined me, the band has been on something of a creative roll; two fine albums, a successful acoustic tour and something of a collective raising …

00:55:48  |   Wed 09 Jul 2025
The Art of Longevity Season 12, Episode 2: Estelle

The Art of Longevity Season 12, Episode 2: Estelle

Estelle is old school. With a modern twist yes, but nonetheless, if this most eclectic of artists leans in any particular direction it is towards ‘classic’. She even says it in one her own songs; "I'…

01:02:40  |   Wed 02 Jul 2025
The Art of Longevity Season 12, Episode 1: Morcheeba

The Art of Longevity Season 12, Episode 1: Morcheeba

During our live interview with Skye Edwards and Ross Godfrey of Morcheeba, I found myself at one stage scrolling through my notes to find a description of the band’s sound I’d queried using Chat GPT.…

00:59:08  |   Thu 26 Jun 2025
The Art of Longevity Season 11, Episode 7: Matt Berninger

The Art of Longevity Season 11, Episode 7: Matt Berninger

Light, fire, water, fruit, and worms; “just the basics”, are Matt Berninger’s recurring themes, and these emerge again on his second solo album Get Sunk. One of life’s sponges, Berninger is constantl…

01:04:07  |   Wed 28 May 2025
The Art of Longevity Season 11, Episode 6: Valerie June

The Art of Longevity Season 11, Episode 6: Valerie June

Valerie June’s journey to what we might call ‘cult stardom’ hasn’t been easy. 

“I was cleaning houses while playing bars & clubs at night. And I had a vision that I would not make it - my music wouldn…

01:01:05  |   Thu 17 Apr 2025
The Art of Longevity Season 11, Episode 5: Deacon Blue, with Ricky Ross

The Art of Longevity Season 11, Episode 5: Deacon Blue, with Ricky Ross

With the album’s reduced commercial clout and declining role in music consumption, a dilemma crops up for all long-established bands involved in the endeavour of making a new LP record. Put simply, w…

00:57:23  |   Sun 30 Mar 2025
The Art of Longevity Season 11, Episode 4: My Morning Jacket, with Jim James

The Art of Longevity Season 11, Episode 4: My Morning Jacket, with Jim James

A new album release by your favourite band is an important event. Thank god for this. A new album is a reprieve, an escape, a comfort and a joy. Of course, to experience all these emotions you do hav…

00:58:23  |   Thu 20 Mar 2025
The Art of Longevity Season 11, Episode 3: Tindersticks

The Art of Longevity Season 11, Episode 3: Tindersticks

Great bands and great records shouldn't come down to a competition, but by way of bringing it to your attention, Tindersticks’ Soft Tissue was my choice of 5th best album of 2024. I’m touched that St…

01:00:34  |   Wed 12 Mar 2025
The Art of Longevity Season 11, Episode 2: Doves

The Art of Longevity Season 11, Episode 2: Doves

Doves have yet to have a big 'moment', but in the music business of 2025, those moments no longer even exist. Instead, bands of ‘modest success’ must crack on, do their best work, put it out in the w…

00:47:04  |   Thu 27 Feb 2025
Season 11, Episode 1: The Lumineers

Season 11, Episode 1: The Lumineers

If the route to longevity is to be bendable into the music industry’s rules for success, The Lumineers really shouldn’t be here at all. It makes no sense. Their stripped back, rootsy ‘Americana’ (if …

01:11:06  |   Wed 12 Feb 2025
The Art of Longevity Episode 69: Artists On Vinyl Side A

The Art of Longevity Episode 69: Artists On Vinyl Side A

This episode is brought to you in collaboration with War Child

This is a special episode of The Art of Longevity celebrating vinyl and the ongoing importance of vinyl and the album form to artists a…

00:32:16  |   Mon 03 Feb 2025
The Art of Longevity Episode 68: Joan As Police Woman

The Art of Longevity Episode 68: Joan As Police Woman

There are always some central pillars to a great party playlist - songs that just work. One of those is the Joan As Police Woman song Holy City. The song is always an instant hit at parties, guarante…

00:53:28  |   Sat 28 Dec 2024
The Art of Longevity Episode 67: Keane

The Art of Longevity Episode 67: Keane

Of all the bands to grace our company on The Art of Longevity, Keane have ridden the music industry rollercoaster through all the stations of the cross: struggle, success, excess, disintegration and …

00:53:27  |   Sun 08 Dec 2024
The Art of Longevity Episode 66: Los Campesinos!

The Art of Longevity Episode 66: Los Campesinos!

What happens when you are a cult band (indeed when Pitchfork refers to you as “the ultimate cult band”) and you make the most accessible, most ‘mainstream’ album of your career?

It’s a relevant quest…

00:56:37  |   Thu 05 Dec 2024
The Art of Longevity Episode 65: David Gray

The Art of Longevity Episode 65: David Gray

Artists have a duty to claim that their most recent project is the best work they have ever done. But what if it’s true? I’m so taken with David Gray’s new album Dear Life (released January 2025) - a…

01:11:44  |   Mon 11 Nov 2024
That One Guitar (pilot) Episode 1: Gale Paridjanian, Turin Brakes

That One Guitar (pilot) Episode 1: Gale Paridjanian, Turin Brakes

My guest for this pilot episode is Gale Paridjanian of (the magnificent) Turin Brakes.

If you listen to the song Underdog (Save me) by Turin Brakes, it will tell you a lot about how Gale plays and wha…

00:53:41  |   Fri 25 Oct 2024
The Art of Longevity Episode 64: Chilly Gonzales

The Art of Longevity Episode 64: Chilly Gonzales

When I heard the Chilly Gonzales song Neoclassical Massacre, I immediately got in touch with his management and label to get Gonzo on the Art of Longevity. Not only are his views on AI and background…

01:17:03  |   Wed 16 Oct 2024
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