The Agents of Change Digital Marketing Podcast

We live in an age where consumers are scrolling fast through social media, so we need to adapt to that in order to capture their attention in quick bites while still staying front of mind. Millennial…

Your brand is your reputation, so you want to make sure you’re putting your best foot forward by making yourself known and trusted on LinkedIn. And how exactly do you do that? You follow a few key st…

How do you get people to know, like & trust you? You build a relationship with them, you tell stories that resonate with them, and you make them feel a connection with you. What’s a great way to do t…

How do you get clients to know, like and trust you, and even send referrals your way? You build a relationship with them. When you gain loyalty through meaningful relationships, you reap the benefits…

A few weeks ago, leading up to the Agents of Change Digital Marketing Conference, I did a "Twitter Chat" with the help of my friend Madalyn Sklar, as well as a number of other digital marketing exper…

More than 2 billion people use Facebook daily, which makes is a no brainer as far as an advertising platform is concerned. Not only that, they collect so much data for its users that they share with …

It’s a tale as old as time. For as far back as you can remember when you were a kid, you made friends by forming a connection with someone whether it be a shared interest or some other common or rela…

Staying ahead of the Google algorithm curve can be frustrating. Just when you think you’ve made some headway, they change it again. You need to remember that what works on Google today may not work t…

Video is a great way to interact with your audience. Finding creative ways to reach your followers on all of the platforms they’re hanging out on and redirecting them to your YouTube channel can mean…

You’ve spent a great deal of time crafting and publishing the perfect blog post, are you getting all you can out of that content? Repurposing your content allows you to get more mileage out of the co…

Times have certainly changed since the beginning of SEO, where the objective to winning the game was to just concentrate on a few keywords. Today, it’s also about researching your competitors - both …

Like many things in the business world, Search Engine Optimization (SEO) has changed dramatically since the early days, and continues to do so. Thanks to things like Google constantly tweaking their …

If you took a poll and asked people to explain what exactly Public Relations is, you’d most likely hear “press releases” repeated time and again. But obviously there’s a lot more to it than that. PR …

When it comes to building our websites, we sometimes tend to believe that the more info we have on there, the better. But that’s not exactly true. Bogging down your website with images and content an…

A dashboard is an information management tool that allows you to take control of the business and dig deeper into the “how” and “why” of where it’s been and where it’s headed, by tracking key KPIs an…

You may think that the same SEO tactics apply to all instances, but you’d be wrong. Sure, it all starts with good keyword research. But ranking for Google is drastically different than ranking for Yo…

Every business needs to know what language their customers are using because that means you can relate better to them. When you relate to them in a way they understand, they will buy your products an…

If you’ve been writing blog posts for many years, has your ideal client changed – and if so – has your content changed with that? Making sure you’re taking advantage of all the info your analytics is…

Measuring the success of your podcast is more than just getting in the “New & Noteworthy” section at iTunes. And that means it’s more about getting people to actually subscribe to your podcast than t…

Pinterest is the typically underutilized social platform that’s quickly gaining momentum. When you look at things it has over other social platforms – longevity of content visibility, inexpensive – i…