The Agents of Change Digital Marketing Podcast

We’ve all thought at one time or another, if I could just come up with a great idea, it will sell itself and I’ll be rolling in money. Well, it’s not quite that simple. Sure, the idea is the impetus …

Many small businesses offer their products and services to a specific geographical market. To be successful, they need to make sure they’re being found quickly in search engines. That’s why incorpora…

After 21 years in business, I finally decided to take a sabbatical. If you’ve been wondering if you can take a sabbatical, or how to make it happen, I’ll share my process in this episode!

And, if you…

As a business you always want to be building loyalty and trust from your clients and prospective clients. The best way to do that is by telling stories that they can relate to personally.  You should…

Businesses are always looking for ways to cut costs and improve customer engagement, and chatbots have become the newest shiny object on the block that have filled the hole as an alternative way to e…

Your prospects and customers are researching and buying online, so you need to focus your marketing to them on digital channels as well. The way to do that is to be specific in who you're trying to r…

Many of us have these grandiose dreams of having it all, the family and the career where we’re our own boss. Well it doesn’t have to be a dream, you can make that a reality if you take the right appr…

If you’re already creating content for your own business, why would you want to seek out guest posting opportunities for other sites? Well, because guest posting is a creative and important strategy …

If you’re a business owner, chances are you’re already using Facebook ads as part of your marketing strategy. And the last thing you probably want to do - or have time for - is add yet another social…

It’s pretty common these days for businesses to use Facebook ads for business, but have you considered the power of YouTube ads? Everyone knows that video is a powerful way to capture your potential …

Really, AI has been around as long as computers have. But over time, AI and machine learning have been able to take over certain functions in more concise, error-proof, and productive ways than human…

Businesses are always looking to find creative ways to target their audience, and geo-fencing fits that role perfectly. By setting up a geo-fence - or a virtual boundary - it allows businesses to acc…

Not all entrepreneurs and business owners are also financial wizards. That’s why it’s vital to make sure you have a person on your team that can pick up that task and do it in a way that shares your …

What happens when you let a Pinterest expert take over your business account?  Rich Brooks found out the answer when he let Alisa Meredith do that very thing. The result: she helped him turn his dump…

You don’t have to look far to find influencers. They’re the people that have established their own following through their use of tools like blogs and social media to let their followers know when so…

Improvisation on stage can be a scary, intimidating thing. Sure, you have some rough guidelines and an end goal, but you’re never quite sure of the twists and turns you’ll take in the middle. Well, i…

Let’s say you’ve already heard about the benefits of Facebook groups from other business owners and now you want to try your hand at using it to promote your brand, products, and services as well.

On…

Almost all of the major social media platforms have added a live streaming feature, and marketers should be considering this an excellent addition to their toolbox. Given the way online users view co…