The Agents of Change Digital Marketing Podcast

If you think Pinterest is only for DIY-ers and the wedding industry, then you’re missing out. Pinterest is the underdog that is constantly proving itself as a valuable marketing tool for all kinds of…

You can’t be everywhere at once, but wouldn’t it be nice if we could clone ourselves? Well, now you can…kinda. Using technology to interact with your customers via chatbots is the next big wave for b…

Customarily, the way businesses generally go about things is to pump out large amounts of content through multiple channels - social media, email, paid advertising – and hope that does the trick. The…

Instagram Stories is the new kid on the block, a great new tool that individuals and businesses alike can use to engage in a more personal and authentic way with their audience. And here’s the thing……

We all know the importance of reaching the right audience, but what about getting a little help doing that. As the saying goes, “it’s all about who you know”, and there is a lot of truth in that. So …

Do you really know who your customers are? Is the information you have based on data supported facts or assumptions? If your assumptions are off the mark, then you’re straying from who your customer …

Like many business owners and entrepreneurs you're probably always searching for a new and creative way to get content out to your audience. Have you considered podcasting?

Podcasting is a great way …

With worldwide ecommerce showing rapid growth, there’s no better time to think about expanding your business to include online sales. An ecommerce model can be an excellent choice for entrepreneurs o…

Twitter chats offer a great way to gain exposure, build and audience and engage your followers, regardless of whether you’re participating or hosting. Don’t be intimidated, instead look at it as a cr…

Your website contact form is potentially your best source of quality leads, so when no one’s using it, you’re missing out on a lot of potential business. In this article, we’ll take a look at some of…

So, it’s finally here. The Lead Machine.

The reason I wrote this book is because after twenty years, I’ve worked with an incredibly wide range of businesses. Marinas, psychologists, bed & breakfasts,…

It’s not an easy thing to ask for help, but it can be particularly important when you’re just starting out in business. It’s been said that the key to success - both in life and in business - is all …

There is no doubt that video has proven itself an effective marketing tool. When you’re on camera, you’re allowing your audience to make a personal connection with you. In doing so, they’re earning y…

Writing good copy is more than just coming up with a clever slogan or tagline, it’s really learning how you use your words effectively. It’s learning how to peel back the layers to your “problem” and…

If you’re looking to start a webinar or podcast, for example, incorporating interviews into the mix is a great way to broaden your audience and increase traffic, among other great benefits. But if yo…

How do you engage a diverse consumer market, in an increasingly distracted world? The concept of engagement has taken center stage, as marketers struggle to stay center stage with consumers who are s…

In business, we want to make sure that we’re always front of mind for our customers and prospects. But how do we do that without inundating them with a blizzard of information, overloading them just …

Email marketing can be a tricky beast. It’s more than just making sure you have an email list that you’re spewing out x number of emails to a week. You need to finesse your audience, make sure the co…

Bonus Episode! If you've ever struggled with closing sales, you'll want to listen to what Meryl Snow, author of Booked It!, has to share.

This is actually NOT an episode of Agents of Change, but rath…

To communicate effective with your audience, your brand needs to speak to them in a way your listeners – and prospects – can relate to, understand and trust. But how do we do that effectively when th…