Tactical & Practical
Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.
- Update frequency
- every 5 days
- Average duration
- 16 minutes
- Episodes
- 70
- Years Active
- 2024 - 2025
AJ Vaynerchuk Teaches Me About Athlete Endorsement Deals
The first ever guest on Tactical & Practical is AJ Vaynerchuk, CEO & Co-Founder of VaynerSports, a modern athlete representation agency. We discuss how brands of all sizes & all budgets are able to l…
00:19:26 |
Wed 14 Aug 2024
3 E-mail Campaigns That PRINT MONEY
In this episode, Nate breaks down 3 plain text e-mail campaigns that he's sent in the last year that have built trust & familiarity with his customers, AND generated a ton of revenue. Great marketing…
00:19:51 |
Thu 08 Aug 2024
An Unscripted Rant: Marketing in Times of "Crisis"
In this, the first unscripted episode of Tactical & Practical, Nate challenges you to have a solid gameplan for the next crisis that happens in America.
This episode is sponsored by Intelligems.io -…
00:18:14 |
Thu 01 Aug 2024
Math That Makes Sense (& Dollars): Understanding The Economics Of E-commerce
In this episode, @NateLagos walks you through two big mistakes ecom brands make all too often:
Planning to maintain marketing efficiency when aggressively scaling
Cutting ad spend when performance …
00:10:46 |
Thu 25 Jul 2024
How To Decrease Your CAC Without Sacrificing AOV or LTV
In this step by step guide, Nate Lagos lays out tactics you can use to decrease customer acquisition costs without running huge discounts, or sacrificing customer value.
This episode is sponsored by…
00:11:42 |
Thu 18 Jul 2024
Defeat Rising CAC By Increasing AOV & LTV
In this step-by-step guide, Nate Lagos explains how to overcome rising acquisition costs by increasing your customer lifetime value. Like every episode, this is designed so you can learn something & …
00:13:01 |
Thu 11 Jul 2024
How To Make Money By Giving Stuff Away
Nate Lagos explains how & why ecom brands can be profitable by running giveaway promotions. Like every episode, this is designed so you can learn something & immediately implement a tactic he discuss…
00:14:51 |
Fri 05 Jul 2024
Finding Price-Market-Fit (in this economy)
Most ecom brands have a fundamentally FLAWED method for setting their prices. Optimizing for gross margins or "profit per unit sold" is a TERRIBLE idea. In this episode, Nate Lagos explains the corre…
00:14:05 |
Thu 27 Jun 2024
How we partnered with Jack Daniel's, Bob Marley, and more
Nate Lagos explains how & why they've landed partnerships with Jack Daniel's, Taylor Guitars, and Major League Baseball. If your shopify store needs helping increasing revenue & profit, check out our…
00:11:12 |
Thu 20 Jun 2024
Profitable Influencer Marketing in 2024
Original Grain has built an army of niche creators to represent their brand and help them acquire customers profitably - listen to VP of Marketing Nate Lagos explain how. If your shopify store needs …
00:15:37 |
Thu 20 Jun 2024
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